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Google Ads Search Certification Exam Answers

Google Ads Search Certification Exam Answers

Google Ads Search Advertising Certification Exam Answers

Note that during the exam you get 50 various format questions, but there are more than 230 different questions. Every time you take this assessment you get random questions from this question pool. Download the file with all possible Search Ads assessment questions with 100% correct and verified answers.

 

 

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Google Ads Search Assessment:

 

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?

  • Search Ads can appear within organic search results.
  • Search Ads can include videos of relevant products.
  • Search Ads can appear on relevant searches by potential customers.
  • Search Ads can automatically send follow-up information to potential customers.

 

Which three universal extensions should marketers use to enhance their ads?

 

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.

Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

  • Customer match
  • Broad
  • Exact
  • Phrase 

 

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners.

How will appearing on Google Search partners benefit the school?”

  • The school’s website will reach all device types.
  • The school will unlock additional geographic targeting for its ads.
  • The school will extend its reach to additional websites.
  • The school will be able to partner with similar businesses.

 

What’s a benefit of using the sitelink extension?

  • Users can go directly to the website’s homepage.
  • Users can more easily call your business.
  • Users can download the app directly from your Search ad.
  • Users can more easily take a desired action by going directly to relevant pages.

 

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

  • Maximize conversions
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share 

 

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

  • Content and formatting
  • Similar ads by competitors
  • Goals and analytics
  • Site experience

 

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign's optimization score is 22%.
How should the manager interpret this score?

 

An account planner is planning their company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.
Which two advantages does Performance Planner offer? (Choose two.)

Select All Correct Responses

 

What's a best practice for using ad extensions?

 

Match each Search Audience solution with the benefit that it can bring to your campaigns.

  1.  In-Market Audiences
  2.  Remarketing Lists for Search Ads
  3.  Detailed Demographics
  4.  Customer Match
  • Drive consideration among people who are actively researching the products or services you offer.
  • Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status.
  • Reach people who visited your website in the past.
  • Upload your customer data into Google Ads and connect with these audiences.

 

 

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

  • Boats and ships
  • Boat adventure
  • Travel on a paddle ship
  • A green boat paddle
  • Rowboat paddling

 

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

What’s the third component?

  • The URL displaying your website address.
  • The promotion behind your advertisement.
  • The phone number of your business.
  • The location of your business.

 

A water-sports company specializes in custom-made watercraft and accessories. The company's marketing manager uses the broad-match keyword "boat" and adds "paddle" as a negative keyword.
Which two search queries will the ad be eligible to serve on? (Choose two.)

Select All Correct Responses

 

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers.
Which type of audience will likely have the highest lifetime value?

 

Which recommendation is a best practice for effectively using Performance Planner?

 

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.
Which user data source is the marketer eligible to use?

 

What's a good use case to leverage Customer Match?

 

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)

Select All Correct Responses

 

Why is creating three or more Search Ads per ad group a best practice?

 

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They're considering using automated bidding.
How can automated bidding help the manager accomplish this goal?

 

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably.
What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

Select All Correct Responses

 

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans.
What are two ways that broad match can make the manager's work easier? (Choose two.)

Select All Correct Responses

 

An electronics company is launching a new voice-controlled television. The company's owners decide to use broad match in their Search Ads campaign with the keywords ""voice-controlled television.""
How will broad match benefit the company's campaign?

 

A marketing manager with a fixed budget wants to drive as many customers as possible to their website.
Which bidding strategy can meet the marketing manager's needs?

 

A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of "all-inclusive vacation Paris."
Which search terms might match with this ad?

 

What's a benefit of using Customer Match audience solutions?

 

A growth marketing manager is developing the advertising strategy for a company's product launch in an increasingly competitive market.
How can a Google Search campaign help with the company's product launch?

 

An Account Strategist regularly reviews their company's optimization score in order to make sure that their Google Search campaign is as effective as possible.
How is this optimization score calculated?

 

You manage the Search strategy for an athletic apparel retailer.
Which customer type will likely have the highest lifetime value?

 

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose ""website traffic"" as the campaign marketing goal.
Which outcome should the marketing associate expect from the campaign?

 

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

 

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find.
Which steps, in order, could the skater take to interact with Google Search Ads?

  • The skater would scan the search results.
  • The skater would make a purchase on the website they navigate to.
  • The skater would browse different skateboards on the website they navigate to.
  • The skater would search for "best skateboards."
  • The skater would click on a Google Search ad.

 

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

 

Why is optimizing your ad rotation when setting up your ads recommended?

 

Which ad extension is available only as a full automated ad extension?

 

What's a best practice when writing a description for a Search Ad?

 

What's a best practice when writing a headline for a Search Ad?

 

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night.

Which setting could help the owners achieve these goals?

 

What's a best practice for effectively using Performance Planner?

 

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend.

Which type of automated bidding strategy should the marketer use?

 

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.

What does this mean?

 

What are two best practices for creating ads? (Choose two.)

Select All Correct Responses

 

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.

Which type of automated bidding strategy best aligns to the owner's campaign goal?

 

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Your Google Search text ad has three main components. The first is a headline, and the second is a description.

What’s the third component?

  • The URL displaying your website address.
  • The promotion behind your advertisement.
  • The phone number of your business.
  • The location of your business.

 

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient.

What Are Three Ways That Automated Bidding Can Improve Efficiency?

Select All Correct Responses

  • Minimum and maximum bid values are determined by the daily budget
  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Integrates a large variety of signals to evaluate user intent
  • Sets the appropriate bid for each and every auction

 

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

 

Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

 

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.

How can Google Ads help?

 

Which user type would the Google Ads system closely match as an Affinity audience?

 

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page.

What will happen to her campaign's optimization score?

 

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory.

How can Dynamic Search Ads help Trina?

 

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

What's an advantage of using these optional path fields?

 

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

 

What's an example of an effective callout extension?

 

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.

What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Select All Correct Responses

 

John's company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company's website.

What are two ways that responsive search ads could help John's company reach more potential customers? (Choose two.)

Select All Correct Responses

 

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business.

Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)

Select All Correct Responses

 

When are automated extensions, such as Seller Ratings, shown?

 

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

What are these principles?

  • Sales, consideration, and integrity
  • Growth, reach, and traffic
  • Relevance, control, and results
  • Influence, awareness, and promotion

 

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Select All Correct Responses

 

Jimmy has completed the headline section of his text ad and is now writing the description section.
What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)

Select All Correct Responses

 

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

 

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.
How many headlines can Samira include in a single responsive search ad?

 

How can Performance Planner serve your business?

 

How can ad extensions contribute to increasing user engagement?

 

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.
Which feature makes the optimization recommendations valuable for Leo?

 

Each Similar Audience has its seed list members removed to ensure what?

 

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?

 

What can the Performance Planner recommend?

 

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.
What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Select All Correct Responses

 

With Dynamic Search Ads, what does the advertiser provide?

 

What's a key objective in delivering ad extensions?

 

Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.
Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Select All Correct Responses

 

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.

Which type of Search Audience solution would best reach this individual?

 

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Which statement describes Quality Score?

 

Why is using the performance targets feature after utilizing the Performance Planner recommended?

 

What does adding callout extensions to your Google Search ads enable you to do?

 

Francis tries to explain to his boss the benefits of using automated bidding.
Match these aspects of automated bidding with the benefits they serve.

  1.  Machine learning
  2.  Depth of signals used and cross analysis
  3.  Auction-time bidding
  4.  Time saved
  • Algorithmically helps set the appropriate bid for each and every auction
  • Alleviates the strain on marketing resources by automating more manual tasks
  • Integrates a large variety of signals and considers new ones to evaluate user intent
  • Tailors bids to each user's unique context, using relevant signals present at auction time

 

What's the primary benefit of using structured snippet extensions in your ads?

 

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
Upon which other principles was Google Ads built?

 

Tara is using Search Audiences to reach her most valuable customers.
Which direct benefit might she obtain by using Search Audience?

 

Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.
Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

Select All Correct Responses

 

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

 

Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).
Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?

 

What does Performance Planner automatically do?

 

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction.
What change to Brenda's ad might improve the Ad Rank?

 

In-market audiences allow the opportunity to specifically identify what kind of user?

 

You'd like to improve an ad's perceived quality during an ad auction.
What aspect of the ad will be most beneficial for you to work on?

 

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.
How else will phrase match benefit Bob's campaign?

 

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%.
What does this score indicate?

 

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search Ad group? (Choose two.)

Select All Correct Responses

 

What can the Performance Planner assist you with?

 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

 

Which statement is true about serving relevant ad extensions?

 

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like.
What's a likely reason for his ad not being frequently displayed?

 

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive.
In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

 

In-Market audiences would be suited to reach which user?

 

What content could be used for a structured snippet extension?

 

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword.
Which two searches may prompt the ad? (Choose two.)

Select All Correct Responses

 

Which two ad extension types can also be served as automated ad extensions? (Choose two.)

Select All Correct Responses

 

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.
Why is Google Ads a viable option?

 

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

  • Removing Similar Audiences from Remarketing campaigns
  • Use Similar Audiences to re-connect with past visitors to your site
  • Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
  • Use Similar Audiences to find new visitors for your site

 

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website.

What might increase the number of clicks your ad receives?

  • Adding more specifics to the ad.
  • Tweaking the speed of your website.
  • Decreasing the bid for the ad.
  • Cloning the ad multiple times.

 

Hank wants to use a "Maximize Conversions" campaign with the Performance Planner.
Which recommendation can be provided to Hank by the Performance Planner?

 

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.
What action should improve the ad relevance?

 

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?

 

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)

Select All Correct Responses

 

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

Select All Correct Responses

 

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

 

What are two main benefits of using Search Audience solutions? (Choose two.)

  • Making the right bids when certain groups of people are searching for your product or services
  • Identifying the most effective ad schedules to get the best results from your budget
  • Reaching different audience segments with unique messaging that is highly relevant to them
  • Reviewing missed opportunities with regards to ad extensions and ad variations
  • Getting detailed insights into which bid strategies can work best for your search network campaigns

 

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Select All Correct Responses

 

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.
What should Mario include in his headline?

 

What is one way that Performance Planner helps businesses increase sales?

 

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
How might Google Search Ads provide value to Alex?

 

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores.
How can a Google Search campaign benefit Lisa's business?

 

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Select All Correct Responses

 

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.
For which activity are callout extensions beneficial?

 

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

 

Mary has been familiarizing herself with the different ad components of a text ad.
Match the following text ad component descriptions with the components they describe.

  1.  Gives users an idea of where they'll go if they click the ad
  2.  Users often will often notice this first
  3.  Allows advertisers to provide details about their product or service
  4.  Takes users to a specific page of a website
  • Description
  • Headline
  • Display URL
  • Final URL

 

When creating an ad, how does Greg know what it will look like to his potential customers?

 

Match each ad extension with the benefit it brings to a user's ad experience.

  1.  Sitelink extensions
  2.  Structured snippet extensions
  3.  Callout extensions
  4.  Call extensions
  • Directing users to specific pages of a website
  • Allowing mobile users to directly call a business
  • Describing features of a specific product or range of products or services offered by the business before users click on the ad
  • Highlighting value-adding attributes of the business, products, or services to users

 

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).
Which of the following actions might improve Charlie's eCTR?

 

What is a valid recommendation that the Performance Planner can provide?

 

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
How much would Jim pay for the first spot in the auction?

 

Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid's marketing goal?

 

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

  • Exact
  • Broad
  • Broad-match modifier
  • Phrase

 

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

  • Tim searches for “best skateboards”.
  • Tim scans the search
  • Tim launches a Google Search
  • Tim browses different skateboards on the website he navigated
  • Tim makes a purchase from the website he navigated to

 

Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)

  • Ad scheduling
  • Network settings
  • Location targeting
  • Shared budgets
  • Language targeting

 

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

  • Testing and reporting on the speed of Brian’s websites
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data

 

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

  • To judge the popularity of her website compared to others
  • To identify opportunities to improve campaign performance
  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website

 

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign could be improved by 78% if the listed recommendations are followed.
  • Her campaign is being outperformed by 78% of businesses like hers.

 

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

  • Up to 15 characters in each
  • Unlimited number of characters in each
  • Up to 10 characters in each
  • Up to 10 characters in one and 5 in another, for a total of 15

 

As an advertiser, creating your first text ad in Google Ads is a simple five-step process.

Arrange the five steps in order, with the first step on top.

  • Sign in to the Google Ads account where you wish to make the text ad.
  • In the page menu on the left of the screen, select Ads & Extensions.
  • Choose the + button, and then select Text Ad from the available options.
  • Enter the headlines, URL, and description lines you wish to use.
  • Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

 

Automated bidding does the heavy lifting for advertisers on Google Ads.

What does automated bidding use to set the right bid for every auction?

  • Ad extensions
  • Manual control
  • Seller ratings
  • Machine learning

 

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6

 

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy.

What value can be recognized by launching a Google Search campaign?

  • It will bring Bernadette’s website better page rank.
  • Ads from Bernadette’s campaign will appear in traditional media with related content.
  • Her business will have a competitive presence with similar businesses during searches.
  • Users will receive ads when physically near any of Bernadette’s storefronts.

 

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.”

Which benefit does broad match modifier give Bob’s Search Ads campaign?

  • Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
  • Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
  • Bob’s ad will appear if the search terms contain all three of the exact keywords.
  • Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

 

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.”

How will broad match benefit Bob’s campaign?

  • Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
  • Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
  • Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
  • Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

 

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours.

Which activity will lead potential customers to Carlton’s company through Google Search ads?

  • Watching an online video about South America.
  • Researching South American holiday destinations online.
  • Looking up passport rules for South America.
  • Browsing an adventure activities website.

 

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products.

What might the user have been doing?

  • Watching a YouTube video on rose cultivation.
  • Searching for related gardening information.
  • Browsing Carrie’s store website.
  • Reading an e-mail from Carrie’s business.

 

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3–5 ads in each of her Search Ad groups.

Why does Google make this recommendation?

  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means more options for success in an auction.

 

Francis wants to increase his Google Ads skills and optimize results for his clients.

What two best practices should Francis adopt? (Choose two.)

  • Include three to five ads, and at least three extensions in each ad group.
  • Set a keyword bid of at least $10 for each active ad group.
  • Implement one ad per ad group keyword, to a maximum of 100 ads.
  • Choose a minimum 100 keywords of all match types to capture traffic.
  • Optimize the campaign’s ad rotation for clicks or conversion actions.

 

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.

What are two benefits Gina could derive from using responsive search ads? (Choose two.)

  • More relevance
  • Less click-fraud
  • Greater flexibility
  • Longer funnels
  • Lower eCTR

 

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.

To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

  • has a larger font size
  • includes a current promotion
  • is listed after search results
  • includes at least two different colors
  • has a relevant headline

 

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

  • Search, Display, Video, Print, and App
  • Search, Display, Video, Shopping, and App
  • Social, Video, App, Audio, and Shopping Ads
  • Search, Print, TV, Shopping, and App

 

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users.

What criteria are reviewed by Google Ads?

  • Goals and analytics.
  • Loading and site speed.
  • Content and formatting.
  • Length and extensions.

 

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

How does Google Ads provide control?

  • By giving advertisers control over the number of specific actions their spend will return
  • By giving advertisers control over which competitors they place ads in auctions against
  • By giving advertisers control over the next highest bid allowed in auctions they enter
  • By giving advertisers control over the maximum they spend per month.

 

How does automating your bid contribute to a successful Google Ads campaign?

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.

 

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  • To find growth opportunities regarding device targeting
  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting

 

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

  • 3
  • 6
  • 4
  • 5

 

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison.

Match each signal type with how it is demonstrated in this situation.

1 Time
2 Interest
3 Intent
4 Device
5 Location

I love historical sites and San Francisco.
It is 10 a.m.
I am using my tablet.
I am sitting in a train station in London.
I need to book a boat ride.

 

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.

What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

  • She doesn’t have to think of all the related saucepan keywords.
  • She can explicitly choose keywords to ignore.
  • Her ad will only show for “blue saucepans.”
  • She can easily select the color she wants to focus on.
  • She can choose the exact searches her keywords will match.

 

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

Which automated bidding strategy should she use in her campaign?

  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

 

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products.

What benefit would a Google Search campaign provide Jennifer?

  • Her materials will display at the top in organic search results.
  • Her ads are likely to appear when a user is visiting a competitor’s website.
  • Her ads may appear when a user is likely to be interested in her product.
  • She can instantly have a social media presence with ads.

 

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type.

Which search terms might match with Jennifer’s ad?

  • Best all-inclusive vacation
  • All-inclusive family Paris vacation
  • All-inclusive vacation
  • All-inclusive Paris holiday

 

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results.

What else might he do to improve his Ad Rank?

  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

 

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.

How does the negative keyword help Jimmy’s advertising campaign?

  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

 

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night.

Which criteria should John’s Plumbing configure to meet this goal?

  • Networks
  • Devices
  • Ad extensions
  • Ad scheduling

 

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.

Which benefit will she gain by appearing on Google Search partners?

  • Increases the geographic distribution of her ad.
  • Extends her reach to additional sites.
  • Allows her to reach to all device types.
  • Enables her to partner with other similar businesses.

 

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills.

How could a Google Search campaign benefit his business?

  • His ad may appear when people research similar installation options.
  • His ads will be shown at random, thereby generating new cold leads.
  • His ads will be displayed on related industry websites.
  • His website will appear higher in organic ranking.

 

Maria has been told that she should use the Performance Planner on a monthly basis.

Why should she do so?

  • To check for status issues
  • To review new keyword opportunities
  • To react to ever-changing external factors
  • To analyze demographic performance

 

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.

What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

  • The headline component
  • The URL component
  • The banner component
  • The description component

 

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks

 

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience.

Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

  • Budget type
  • Web browser
  • Device type
  • Location
  • Budget

 

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.

Which campaign types are available to her in Google Ads?

  • Search, Display, Video, App, and Access
  • Search, Display, TV, Shopping, and App
  • Social, Display, Video, Shopping, and App
  • Search, Display, Video, Shopping, and App

 

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics.

What are the three components of a text ad on the Google Search Network that Mary will need to know?

  • Tagline, AMP, Characters
  • Headline, URL, Description
  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image

 

Match these Search Audience solutions with the benefits they can bring to your campaigns.

1 Remarketing Lists for Search Ads

2 Detailed Demographics

3 In-Market Audiences

4 Customer Match

Toreachpeoplebasedonthelikelihoodoftheirmarital status,education,parenting stage, and homeownership

To upload your own data into Google Ads and reach custom segments acrossdevices

Todriveconsiderationamongpeoplewhoareactively researching theproductsor services you offer

To helpreachpeoplewho haveengagedwithyourwebsiteorYouTubechannelin the past

 

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15

 

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

  • Segment a customer list, based on a desired marketing action.
  • Upload the list to Google Ads.
  • Translate the listinto an audience list and make it available for targeting.
  • Customize your creativeswithspecial offers or incentives that arespecific to this audience.

 

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.

Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  • Shopping
  • Display
  • Search
  • Video

 

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal.

What did he hope to achieve by selecting “leads” as his goal?

  • Encourage customers to purchase electric cars.
  • Have more people view his website.
  • Promote videos that speak to the business mission.
  • Increase e-mail list sign-ups from potential customers.

 

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

Which type of automated bidding strategy would be best for Priya’s campaign?

  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks
  • Target return on ad spend (Target ROAS)

 

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.

What automated bidding strategy should Rashid consider using?

  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

 

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.

What are two advantages Performance Planner offers Rebecca? (Choose two.)

Select All Correct Responses

  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.

 

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.

Which outcome is Reggie expecting from the campaign?

  • More followers on the store’s social media presence.
  • Getting more customers to learn about his products.
  • More online sales through Reggie’s online store.
  • E-mail sign-ups from people interested in a healthy lifestyle.

 

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position.

What can she do to potentially get a higher ad position?

  • Match the bid to an industry benchmark.
  • Improve the ad’s quality score.
  • Decrease the number of ad groups.
  • Increase the number of ad groups.

 

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
What Google campaign type will help her reach her most valuable audiences?

 

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.

What’s Google’s recommendation about extensions?

  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

 

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors.

Which two user searches may generate the advertising manager’s ad? (Choose two.)

  • Car
  • Travel
  • Road
  • Bicycle
  • Automobile

 

Singh’s marketing company has created an enticing ad that receives many clicks.

What effect will the ad likely have on the Google Ads auction?

  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The advertiser will receive more bids in the auction.

 

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

What type of automated bidding strategy is Siona using?

  • Maximize clicks
  • Target impression share
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)

 

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.

One reason Steven values the optimization score is because it makes it possible for him to do what?

  • Receive daily updates on average position
  • Receive tailor-made auction insights
  • Easily prioritize across the different optimization opportunities
  • Receive information on general trends

 

Tara is using Search Audiences to reach her most valuable customers.

Which direct benefit might she obtain by using Search Audience?

  • Learning granular insights regarding her search network performance
  • Receiving automatically-generated keyword and ad content suggestions
  • Delivering a customized message to the right user at the correct bid
  • Getting suggestions on the best automated bid strategies for her campaigns

 

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.

What does this mean?

  • The campaign is performing 25% under budget.
  • The campaign score has 75% headroom to improve.
  • The campaign score has 25% headroom to improve.
  • The campaign is performing better than 75% of all search campaigns.

 

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.

What’s a key benefit of a well-managed Google Search Ads campaign?

  • Displayed ads are relevant to a potential customer's Google search.
  • Potential customers can search the ads for specific products.
  • Ads appear intermixed with organic search results.
  • Ads send follow-up information to the potential customer.

 

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.

Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

  • Display
  • Search
  • Shopping
  • Video

 

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

  • Location targeting is not decided by machine learning.
  • Machine learning will choose an ad schedule for campaigns without her input.
  • Machine learning will choose the keywords used to serve her ads to users.
  • Machine learning helps her set the appropriate bid for each and every auction.

 

Wendy is setting up a Customer Match strategy to reach a list of prospective customers.

What must she provide?

  • A linked Google Analytics account
  • Conversion tracking
  • Customer relationship management data
  • A Google remarketing tag

 

What ad extension is only available as a full automated ad extension?

  • Message extension
  • App extension
  • Price extension
  • Seller ratings extension

 

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

  • Reach people based on specific demographics such as marital and education status
  • Reach people who have been identified as being in the mindset to buy
  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
  • Find new customers that share the behaviors and characteristics of your marketing audience segments

 

What is a main benefit of using Search Audience solutions?

  • They can help send the right message to the right customer with the right bid.
  • They automatically generate new keyword and ad content suggestions.
  • They get detailed analytical insights about search network performance.
  • They identify ad extension opportunities to improve average click-through rates.

 

What Search Network text ad component provides up to three fields of 30 characters each?

  • The headline component
  • The website URL component
  • The conversion component
  • The description component

 

What two ad extension types can also be served as automated ad extensions? (Choose two.)

  • Location extension
  • Promotion extension
  • Call extension
  • Sitelink extension
  • Callout extension

 

What’s an accurate description of callout extensions?

  • Extends ads with a phone number, allowing mobile users to directly call a business.
  • A mobile-only format that enables users to contact a business via text messages.
  • Additional links that direct users to specific pages of a website.
  • Short, specific snippets of text that highlight value-adding attributes.

 

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

  • 2
  • 3
  • 1
  • 4

 

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What else must the advertiser include?

  • The landing page
  • The site tag
  • The analytics
  • The description

 

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.

Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

  • Reached the checkout page but did not complete the purchase.
  • Added an item to the shopping basket but then abandoned it.
  • Visited the website in the past 7 days but did not convert.
  • Visited the website in the past 28 days but did not convert.

 

When should you use Remarketing Lists for Search Ads?

  • To identify loyal customers and expand the reach to those that resemble your customers
  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To reach people, based on advanced demographic criteria
  • To reach people who have already engaged with your website in the past

 

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

 

Which is required for an ad to be served to a user?

  • The keywords must be relevant to the search term.
  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.

 

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

  • In-Market Audiences
  • Affinity Audiences
  • Customer Match
  • Similar Audiences for Search

 

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

  • Employment status
  • Highest level of education
  • Age
  • E-mail address
  • Mailing address

 

Why should your business use Performance Planner?

  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It makes recommendations that are validated using machine learning.
  • It helps businesses determine a go-to-market strategy.

 

With Similar Audiences, which Google product is included when finding new people with similar profiles?

  • Messages
  • YouTube
  • Google Drive
  • Gmail

 

Yan is working on a Remarketing List for Search Ads campaign.

Which user could be added to a valid Remarketing audience list to ensure optimal results?

  • Someone who has heard of his company’s business but never visited the company’s website
  • Someone who has added items to a shopping basket on his company’s website but then abandoned it
  • Someone who has seen his company’s ads but never clicked on them
  • Someone who has visited numerous similar websites

 

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

  • Landing pages from standard ad groups
  • Page feeds
  • URL filtering
  • Categories from dynamic search engines

 

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

What are two benefits of using automated bidding? (Choose two.)

  • Manual control
  • Machine learning
  • Bidding suggestions
  • Sitelink extensions
  • Auction-time bidding

 

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches.

What two actions might improve the relevance of your ad? (Choose two.)

  • Changing the ad’s call-to-action statement.
  • Posting transparency statements on the website.
  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.
  • Rewriting the landing page for clarity.

 

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns.
What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Select All Correct Responses

User generated scenarios
Campaign settings
Company sales figures
Account executives
Industry data

 

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.

What change would have the least-positive impact to an ad’s quality?

  • Creating ads that pertain to the keywords.
  • Raising the bid amount.
  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.

 

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad.

What action might improve the click-through rate on your ad?

  • Increasing the trustworthiness of the website.
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.

 

Knowledge Check Assessment (21 questions)

 

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

 

Which of the following factors wouldn't change an account's optimization score?

 

How does Google Ads generate responsive search ads?

 

How many ads should be implemented per ad group?

 

Which are the three required parts of a text ad?

 

Arrange the items below in order of hierarchy, beginning with the top level.

  • Ad group
  • Ad
  • Account
  • Campaign

 

What is the key value proposition of Google Search campaigns?

 

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

 

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses

 

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

  1.  These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
  2.  These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
  3.  These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results
  4.  These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
  • Video
  • Search
  • Universal App
  • Shopping

 

How can Google Ads help you advance your business goals?

Select All Correct Responses

 

Match each autobidding strategy to the right campaign goal.

  1.  Revenue
  2.  Conversions
  3.  Traffic
  4.  Visibility
  • Target impression share
  • Target ROAS
  • Target CPA
  • Maximize clicks

 

Which of the following is a core benefit of Google Ads automated bidding?

 

Match the marketing goal to the correct ad extension.

  1.  You operate many retail stores and want potential customers to see the distance from their location to your stores
  2.  You want to describe the features of a specific product your business offers before customers click on the ad
  3.  You're interested in directing people to specific pages on your website
  4.  You're focused on driving phone calls to your business
  • Structured snippets
  • Location extension
  • Sitelink extension
  • Call extension

 

Which ad extensions can serve automatically?

 

Why do search ad extensions matter?

 

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

 

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

 

Which of the following can be customized with audience signals to make Search campaigns more efficient?

 

What are the three main factors that determine ad quality?

 

Which attributes describe a good landing page experience?

Select All Correct Responses

 

 

 

Get Certified in Google Ads Search Advertising NOW!!!

 

 

 

 

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

By

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

 

  • Search Ads can appear within organic search results.
  • Search Ads can include videos of relevant products.
  • Search Ads can appear on relevant searches by potential customers.
  • Search Ads can automatically send follow-up information to potential customers.

 

Explanation:

It’s a way too easy to generate thousands of clicks, spend your entire marketing budget… And achieve zero conversions. As a marketer, you should focus on relevant clicks and actions that matter to your business. Google Ads provides a range of options to tailor your advertising to achieve marketing goals. Well-managed search ads campaign means relevant ads.

 

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

By

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

 

  • Content and formatting
  • Similar ads by competitors
  • Goals and analytics
  • Site experience

 

Explanation:

Google Ads policies ensure that Ads are save for customers and advertisers. It’s a complex verification system that combines both human and machine learning verification. Google Ads policies cover all aspects of advertising including format, content and others. Some policies to mention are related to prohibited content, editorial policies, technical requirements.

 

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

By

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

 

  • Maximize conversions
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share 

 

Explanation:

Target impression share is an automated bidding strategy that focuses on visibility. It’s suitable if your goal is to raise brand awareness. Or reach potential clients when they use brand related queries. With target impression share bidding you can target a percentage of top ad positions.

 

What’s a benefit of using the sitelink extension?

By

What’s a benefit of using the sitelink extension?

 

  • Users can go directly to the website’s homepage.
  • Users can more easily call your business.
  • Users can download the app directly from your Search ad.
  • Users can more easily take a desired action by going directly to relevant pages.

 

Explanation:

Sitelink extensions appear below your ad description. They allow potential customers to access directly different pages on your website. In other words, sitelink extensions can increase your customer experience. They can instantly access a specific page that is the most relevant to their intent.

 

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”

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A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”

 

  • The school’s website will reach all device types.
  • The school will unlock additional geographic targeting for its ads.
  • The school will extend its reach to additional websites.
  • The school will be able to partner with similar businesses.

 

Explanation:

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you create a campaign for the Search Network, Google Search Partners are included by default. Google Search Partners are websites that partner with Google to show ads and free product listings. Search partners extend the reach of Google Search ads and listings. As a result, your ads and product listings have the potential to reach a wide range of consumers. In addition, the Google Search Partner network is constantly expanding, giving you access to new potential customers. Therefore, the Google Search Partner network is an essential tool for any business that wants to reach a large audience.

 

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

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A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.

Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

 

  • Customer match
  • Broad
  • Exact
  • Phrase 

 

Explanation:

There are 3 keyword match types : broad match, phrase match, and exact match. In addition, you can use negative keywords to finetune your ads. As it’s name suggests a “broad match” keyword type allows you to reach most search quesries. But the point is that reaching more search quesries is not equal getting more clients. As a marketer you should always focus on relevant clicks. Otherwise, it’s just a waste of your marketing budget.