Assets assist in providing users with which two things they want from their search queries?
- Information based on their moment
- Attractive imagery
- Relevant information
- Product and service comparisons
Assets serve two critical functions in Google Ads: they deliver relevant information and information based on a user’s specific moment. Users who search on Google are looking for specific and timely answers. By incorporating assets like site links and images into your ads, you can better meet these user expectations. These add-ons to your existing text ads improve user engagement and ad relevancy, aligning with Google’s mission to provide timely, relevant results, and thereby enhancing overall ad performance.