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Creative Certification Exam Answers

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

Project Manager
Creative Developer
Designer/Animators
Creative Director

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

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Some questions:

What feature allows users to create a dynamic field without needing to upload a feed?

Filter by feed row ID
Feed scheduling
Constant matching
Profile field

Which two preview types can be used to generate a dynamic preview? (select two)

Select All Correct Responses

Filter by dynamic criteria
Filter by reporting label
Filter by feed element name
Filter by row ID

When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

Select All Correct Responses

Creatives that use the asset
Dynamic path
Asset dimensions
A preview of the individual asset

When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

Enabler.exit()
Enabler.clickthrough()
Enabler.exitOverride()
Enabler.exitOnQuery()

Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

Select All Correct Responses

Code within the creative
Reporting dimensions in Studio
Rotation options in Studio
Targeting rules in Studio

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Select All Correct Responses

Google Merchant Center
CSV
XLS
Google Spreadsheets

When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?

AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
BEFORE the Enabler has been initialized and dynamic content is accessed
AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

Which three components are available in Google Web Designer? (select three)

Select All Correct Responses

YouTube Video Player
Counters
Tap Area
Maps

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Select All Correct Responses

Click-through-conversion rate
Click-through rate (CTR)
Impression-to-view rate
Designated weights

When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

Prioritized rules
Sequential rotation and prioritized rules
Optimized rotation
Weighted rotation

In what section of Studio are creative images and videos stored?

Admin
Creative
Dynamic Content
Assets

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

Canonical geolocation
Floodlight ID
Placement ID
Site ID

What field type is used for data pass targeting in a dynamic profile?

Display & Video 360 Line Item Id
Campaign Manager Site ID
Remarketing Value
Custom value

Which two targeting types are supported in Studio for dynamic creatives? (select two)

Language targeting
Audience targeting
Geo-targeting
Device targeting

In what product are dynamic targeting keys created?

Search Ads 360
Campaign Manager
Studio
Display & Video 360

When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

Select all creative sizes and click "Apply"
Enter one creative size, select the creative for that size, and click "Apply"
Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"
Enter the creative size and click "Apply"

Which types of assets can be used in Studio? (select two)

Select All Correct Responses

.png
.jpg
.eps
.tiff

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

Built-in abilty to use Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced in Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row limit for the Google Merchant Center feed

What dynamic strategy allows flight scheduling of dynamic creatives?

Start and end date scheduling

Weighted rotation

Campaign Manager Placement ID

Dynamic targeting keys

To build an expanding creative, which three panels must be included in the HTML? (select three)

Select All Correct Responses

Expanded
Main
Auto-expand
Collapsed

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

Publish the creative to Campaign Manager
Generate the code
Set up the reporting dimensions
Review the preview sheet

How many Studio profiles can a dynamic creative be linked to?

2
Unlimited
1
3

Where is the dynamic path for an asset found?

In the Details section of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section

How can a Studio profile be edited without impacting the live campaign?

Retransform the feed
Edit the feed
Create a new profile using the existing feed
Create a draft version of the profile

What are three benefits of filtering by creative dimensions? (select three)

Easier to remove and add creative sizes in the feed
Lets dynamic campaigns scale as more creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

What does optimization prioritize when used for dynamic creatives?

The best performing rows in the feed
The best performing placement in Campaign Manager
The best performing creative in Campaign Manager
The best performing columns in the feed

Which two columns are required in a feed? (select two)

Select All Correct Responses

Clickthrough URL
Reporting label
Headline text
Unique ID

What's the most efficient way to target one headline to 10 different audience IDs in a feed?

Add 10 rows with a different audience ID in each row
Add 10 columns with a different audience ID in each column
Add 10 comma-separated audience IDs into one cell
Add 10 rows and 10 columns with an audience ID in each row and column

To create a dynamic profile, what steps must be taken in the Dynamic Content section?

Under the advertiser, click "New Profile," update the name then click "Create"
Add the dynamic Enabler code from the Generate Code section to the creative
Go to Studio Campaign, upload a dynamic creative, and click "Save"
Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"

To preview a creative on a blank page, what option should be selected from the dropdown?

On screen
Custom URL
Sample website
Blank page

What are two creative elements that can be dynamic? (select two)

Text
Clickthrough URLs
Ad border
Creative type

What steps should be taken under Manage Data to upload a new feed to the Studio profile?

Select New Content, then Content source, and click "Start import"
Select New Feed and then click "Start import"
Select an existing source and update the content with the new feed
Select "New profile field" and enter a name in the text field

What user access level allows read and write access to create or edit a dynamic profile and feed?

Content Reader
Dynamic Content User
Content Owner
Content Writer

What is the Asset Library file size limit per upload for video files?

100MB
60MB
50MB
80MB

Which two methods can be used to connect dynamic data to an element in the creative? (select two)

Binding in Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding in Campaign Manager

When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?

Confirm the feed is complete with no warnings
Retransform the feed
Check if the correct feed filtering parameters were applied in the preview panel
Re-upload the feed

Which two methods can be used to build dynamic creatives for Studio? (select two)

Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such as jQuery or CreateJS

What step must be taken before initiating a fullscreen expansion?

Add a polite loader
Establish a connection to your dynamic feed
Determine the size of the screen
Check that the Enabler has been initialized

Which three creative types are allowed when using VPAID creatives? (select three)

Full-screen expanding
Interstitial
HTML5 non-linear
Banner

When should the dynamic creative be uploaded to Studio?

AFTER creating the feed, but BEFORE creating and publishing the Studio profile
AFTER creating the feed and publishing the Studio profile
AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
AFTER creating the feed and Studio profile, but BEFORE publishing the profile