Twitch Gameplan certification Answers

Twitch Gameplan certification Answers

This assessment is comprised of 40 questions which cover the foundations of Amazon Advertising.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may not review your answers once they've been submitted.
• If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
• You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/2440-twitch-gameplan-certification

 

 

 

 

Some questions of Twitch Gameplan certification assessment:

 

 

What insights does Twitch RPG NOT offer?

• Creative/message testing
• Post-testing video advertising
• Brand lift measurement
• Brand deep dives

 

Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.

• False
• True

 

Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.

• True
• False

 

About how many active viewers watch sports on Twitch on a daily basis?

• Over 2 million viewers
• Over 1 million viewers
• Over 200,000 viewers
• Over 50,000 viewers

 

Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.

• True
• False

 

Custom influencer campaigns are available for all Twitch accounts.

• True
• False

 

Affiliate streamers must achieve Partner status to be able to monetize their channel.

• True
• False

 

Twitch’s popular emojis are called:

• Emotes
• Graphics
• E-art
• Twi-mojis

 

Viewers can connect directly and in real time with content creators through the chat feature.

• False
• True

 

Twitch is an unmoderated service.

• False
• True

 

Where will users experience ads when on Twitch?

• Twitch homepage, “Browse” page and branded advertiser pages
• Twitch homepage, “Browse” page and user channel pages
• Twitch homepage, “Browse” page and IRL channel
• Twitch homepage, “Browse” page and Partner/Affiliate channel pages

 

Which moderation tools operate as human moderation? (Select all that apply)

Select All Correct Responses

• AutoMod
• Channel Mods
• Twitch Moderators

 

How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?

• 25+ hours
• 20+ hours
• 15+ hours
• 30+ hours

 

To achieve Partner status, one of the qualifying factors for an applicant is:

• At least 15 unique days of streaming in 30 days
• 3+ average viewers at once on streams
• 25 hours of Streaming in 30 days
• 50 followers

 

As you select advertising strategies, they must coincide with Twitch's Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.

• False
• True

 

Twitch’s Community Guidelines cover the following areas, EXCEPT:

• Acts of Violence and Threats
• Nudity, Pornography and Other Sexual Content
• Hateful content and Harassment
• Social Media and Sponsorship collaborations

 

Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.

• False
• True

 

Twitch’s goal with measuring campaign performance includes: (select all that apply)

Select All Correct Responses

• Inform current and future buys
• Generate new partners
• Share best practices
• Measure the success of its partners

 

Which of the following are prohibited content category restrictions?

• Fantasy sports gambling, online pharmacies, fast food
• Vaping equipment, beauty products, fast food
• Cannabis products, UV tanning services, cryptocurrencies
• Hair care products, fast food, cars

 

Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?

• Partner and Affiliate channels
• Partners and product sponsored channels
• Channels in Sports and Just Chatting
• Channels in Just Chatting and Gaming categories

 

Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?

Select All Correct Responses

• They are always above the fold
• Pre-roll ads with video creative can be up to 30 seconds long
• They are unskippable
• They can guarantee generating twice as much income

or

• Brand Partnership Studios/BPS Creative
• Custom Programs/Official Partnerships
• Turnkey Solutions/Premium Media
• Influencer/Native Site Integrations

 

Which is NOT one of the three key areas we focus on?

• Trends
• Audiences
• Content
• Feedback

 

Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform

• False
• True

 

When a Twitch employee enters a streaming chat, what icon is used to signify their status?

• Purple glitch
• Purple thumbs up icon
• Purple letter ‘T’
• Purple wrench

 

How is identifying trends in gaming beneficial?

• It helps Twitch’s customers remain relevant and authentic
• It helps Twitch users identify the most popular games
• It shows marketing where to target their ads

 

Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.

• True
• False

 

What is the standard lead time for the medium rectangle to launch and set the campaign live?

• 4 business days
• 2 business days
• 1 business day
• 3 business days

 

Which of the following organizations is one of Twitch’s trusted third party resources to obtain industry standard video metrics?

• Global Analytics Inc.
• GameScouter
• Comscore

 

Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.

• True
• False

 

What core metrics are generated by Twitch’s first party data?

• Hours watched, viewer location, games played
• Unique viewers, hours watched, concurrent viewers
• Hours watched, viewer location, concurrent viewers
• Unique viewers, channels engaged, categories represented

 

First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?

• Homepage Headliners
• Super Leaderboard
• Twitch Premium Display Media
• Twitch Premium Live Video

 

Which of the following is NOT one of the top wants for streamers and content creators on Twitch?

• Fame and recognition for their talents
• Earn a Living doing their favorite type of work
• Sponsorships and free product trials from sponsors
• Love and positive connection with audience

 

Channel mods can do which of the following? (Select all that apply)

Select All Correct Responses

• Fine viewers for negative behavior/language
• Flag a viewer’s comments to the Twitch moderation team
• Replace inappropriate language with approved language
• Suspend a viewer permanently

 

The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.

• False
• True

 

Which of the following is Twitch’s most popular non-gaming category?

• Just Chatting
• Professional sports (NBA, NFL, etc.)
• Concerts and live events
• Cooking

 

The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?

• Channel pages (ex: streamer page)
• Twitch.tv homepage
• Directory pages (ex: Browse)
• Category pages (ex: Just Chatting)

 

Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.

• False
• True

 

The name of Twitch’s annual in-person conference is called:

• Twitch Gameplan
• TAC (Twitch Annual Conference)
• TwitchConnect
• TwitchCon

 

In what two locations is TwitchCon held every year?

• Asia and USA
• Brazil and USA
• Europe and USA
• Australia and USA

 

Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.

• False
• True

 

Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:

• TwitchTV.com
• Just.In
• Justin.TV
• TwitchLive.com

 

Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.

• False
• True

 

Which of the following are content categories available on Twitch?

• Just Chatting, Sports, Cooking, Music & Arts
• Crafting, Esports, Music and Arts, Cooking
• Just Chatting, American football, Fortnite, Cooking
• Concerts, Sports, Gaming, Crafting

 

A content creator can become a Partner without reaching Affiliate status first.

• False
• True

 

When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.

• True
• False

 

Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?

• Custom Programs
• Brand Partnership Studios
• Native Site Integrations
• Official Partnerships

 

In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high speed internet router to get started.

• True
• False

 

Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.

• False
• True

 

The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?

• 57%
• 36%
• 49%
• 63%

 

Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?

• Tech tools like word filters and bans
• Creators reporting unwanted behavior
• Users correcting other users
• Slow mode

 

Viewers cannot chat directly with the content creators in the stream chat.

• True
• False

 

The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.

• False
• True

 

Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)

• False
• True