Twitch Gameplan certification Answers

Twitch Gameplan certification Answers

 

This assessment is comprised of 40 questions which cover the foundations of Amazon Advertising.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may not review your answers once they've been submitted.
• If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
• You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/2440-twitch-gameplan-certification    

 

Questions:    

 

When advertising globally, all ads must be in the primary official language that the advertiser is located in.

• True
• False

 

When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.

• False
• True

 

Which is NOT one of the three key areas the client measurement team is focused on?

• Scaling best practices
• Full-funnel measurement
• Evaluating and modernizing capabilities
• Technology

 

What are two engagement metrics that Twitch is invested in quantifying?

• Attention
• Emotion
• Pages per Session
• Customer Satisfaction

 

What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?

• ListenFirst Social Media Listening
• Futures Valuation
• RPG Brand Lift Study
• Nielsen Brand Lift Study

 

What is not one of the key elements of a channel page?

• Concurrent Viewers
• A Streamer
• Chat Screen
• Channel Recommendations

 

The Twitch community is 49% — likely to be encouraged by an online advert or friends recommendations.

• more
• less

 

Twitch is only able to offer third party measurement capabilities via our data partners because we do NOT collect which of the following:

• Username
• Any user information
• Global location
• Email addresses

 

Twitch’s Ads Acceptance policy allows live streaming competitors like YouTube Live, Facebook Live or Discord to advertise directly on Twitch.

• False
• True

 

Identifying trends in gaming and live streaming is important to helping our customers remain relevant and authentic when entering the ever-evolving world of Twitch.

• True
• False

 

Super Leaderboard, Homepage Headliner and Medium Rectangle are all examples of what category of Twitch advertising products?

• Premium Live Video
• Top of Funnel Dashboard
• Display Media
• Above the Fold advertising

 

Which of the following is NOT a content category on Twitch?

• Music
• Homework Help
• Food & Drink
• Just Chatting

 

What is Twitch RPG?

• Research Power Group – a community of Twitch users that acts a global source of truth for Twitch insights
• Real People Guidance – research data that Twitch collects from a list of randomized users
• Research Program Group – our network of data partners that help us to analysis and validate our measurement data
• Research and People Guild – a community of Twitch users who help us decide what types of research we should conduct

 

Which of the following does the Twitch viewing experience drive a greater feeling of, more so than that of TV?

• Feeling excitement about content
• Familiarity with celebrities
• Personal connection
• Brand loyalty

 

What three key areas does Twitch focus on providing best in class insight and measurement solutions?

• First party insights, third party measurement and RPG data
• Content, Audiences, Trends
• Live streaming, gaming, Gen Z/Millennials trends
• Role play games, esports, collaborative gaming

 

About how many hours of non-gaming content did Twitch users consume last year via categories like Just Chatting, Food & Drink and Music?

• 100 million hours
• 1 billion hours
• 1 million hours
• 500 million hours

 

Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?

• Oprah Winfrey
• Johnny Carson
• Jerry Seinfeld
• Bob Ross

 

When does a user see a First Impression Takeover video?

• User enters channel page, user enters chat and streaming content begins
• User sees video on landing page, enters chat and clicks on streaming content tab
• User enters channel page, streaming content begins and user watches video
• User sees video on landing page, enters channel page and streaming content begins

 

Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.

• True
• False

 

At any given time, there are over how many million viewers around the globe watching live on Twitch?

• 3 million viewers
• 1 million viewers
• 2.5 million viewers
• 5 million viewers

 

Twitch Premium Video packages are incorporated into live Twitch broadcasts, are highly visible, are above the fold, and are:

• unskippable content
• not available on mobile devices
• only available on Partner streams
• only available for major brands

 

What percentage of the Twitch audience will watch a full ad without scrolling or clicking away?

• 81%
• 60%
• 47%
• 15%

 

To become an Affiliate creator on Twitch, a streamer needs to complete the following in a month:

• 400 followers, 50 minutes of streaming
• 250 followers, 500 minutes of streaming
• 50 followers, 500 minutes of streaming
• 500 followers, 50 minutes of streaming

 

Where is the Medium rectangle/square advertising unit found on Twitch?

• Alongside the channel selection guide
• At the top of the main landing page
• At the end of the first row of suggested categories
• Inside of the chat box

 

Which question should be looking to solve for in a consideration campaign?

• How much is Twitch Advertising driving purchase in market?
• What audience am I reaching?
• Is this campaign driving foot traffic to brick and mortar locations
• What is the share of unique audience over linear TV buyers?

 

What is not one of the benefits of the Amazon Twitch server to server methodology?

• Increase measurable inventory
• Increase advertiser trust
• Increase volume of ads delivered to viewers
• Increase in measurement set-up efficiency

 

Which of the following is NOT prohibited content, products, or service?

• Content that encourages others to share private personal information without permission
• Content that encourages consumption or injestion of edible products
• Content that disrupts, interrupts, or violates the integrity of Twitch services
• Content that is marketed at children through messaging, imagery, or targeting

 

Which of the following is not able be measured by Twitch’s bespoke measurement capabilities?

• sponsorships
• external social media platforms
• live events
• custom integrations

 

What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?

• 47%
• 72%
• 22%
• 81%

 

1. Viewers cannot chat directly with the content creators in the stream chat.
2. Twitch’s Community Guidelines cover the following areas, EXCEPT:
3. Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.
4. Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.
5. When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.
6. Which moderation tools operate as human moderation? (Select all that apply)
7. What is the standard lead time for the medium rectangle to launch and set the campaign live?
8. The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.
9. Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?
10. Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.
11. Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.
12. Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.
13. In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high speed internet router to get started.
14. Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.
15. Twitch’s popular emojis are called:
16. Which is NOT one of the three key areas we focus on?
17. Which of the following is Twitch’s most popular non-gaming category?
18. Viewers can connect directly and in real time with content creators through the chat feature.
19. In what two locations is TwitchCon held every year?
20. The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?
21. To achieve Partner status, one of the qualifying factors for an applicant is:
22. Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.
23. Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.
24. The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?
25. Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?
26. Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.
27. Channel mods can do which of the following? (Select all that apply)
28. A content creator can become a Partner without reaching Affiliate status first.
29. When a Twitch employee enters a streaming chat, what icon is used to signify their status?
30. What core metrics are generated by Twitch’s first party data?
31. The name of Twitch’s annual in-person conference is called:
32. Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.
33. Which of the following is NOT one of the top wants for streamers and content creators on Twitch?
34. The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.
35. As you select advertising strategies, they must coincide with Twitch’s Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.
36. Which of the following organizations is one of Twitch’s trusted third party resources to obtain industry standard video metrics?
37. Where will users experience ads when on Twitch?
38. Affiliate streamers must achieve Partner status to be able to monetize their channel.
39. How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?
40. Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.
41. Which of the following are content categories available on Twitch?
42. Twitch’s goal with measuring campaign performance includes: (select all that apply)
43. What insights does Twitch RPG NOT offer?
44. About how many active viewers watch sports on Twitch on a daily basis?
45. Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?
46. Twitch is an unmoderated service.
47. Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)
48. Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:
49. First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?
50. Which of the following are prohibited content category restrictions?
51. How is identifying trends in gaming beneficial?
52. Custom influencer campaigns are available for all Twitch accounts.
53. Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?