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Google Ads AI-Powered Performance Certification Answers

Google Ads AI-Powered Performance Certification Answers

Google Ads AI-Powered Performance Certification Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/8510/ai-powered-performance-ads-certification/lessons/31684/google-ads-ai-powered-performance-ads-assessment

Number of questions 50
Minimum passing score 80%

 

 

 

 

Questions:

 

  1. An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
  2. What are two key benefits of using the Insights page? (Choose two.)
  3. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
  4. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What's a question they'll need to answer before they can start using the data?
  5. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
  6. Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  7. What's a best practice to follow when designing an experiment to test Performance Max campaigns?
  8. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What's the value of this retailer using campaign experiments to test campaign optimizations?
  9. What's an example of a metric used to measure value?
  10. A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
  11. What is conversion delay?
  12. Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
  13. Which match type is the default match type to which all keywords are assigned?
  14. A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
  15. Which of the following is considered a best practice when creating a campaign experiment?
  16. Which three Search features work together to drive performance in a fully AI-powerd strategy?
  17. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
  18. A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  19. Which marketing behavior can benefit from AI? (Choose three.)
  20. What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
  21. What's a best practice to follow when creating a Performance Max campaign?
  22. What's a benefit of Responsive Search Ads?
  23. A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  24. How does a test-and-learn mindset allow marketers to find success with Google's AI?
  25. What efforts should digital leaders prioritize in order to support Google's AI?
  26. A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  27. A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
  28. Which of the following is considered a best practice when creating effective image assets?
  29. What's a strong example of a business objective that is required when adopting an AI-powered solution?
  30. What's a benefit of using broad match keywords?
  31. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
  32. What's a benefit of negative keywords?
  33. Why is it important to uncap budgets to fully capture the benefits of Google's AI?
  34. What is the value of running a true A/B test with campaign experiments?
  35. Which of the following is considered a best practice when using Performance Planner?
  36. How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
  37. Which Smart Bidding strategy optimizes for value?
  38. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
  39. What's an important benefit of opting into automatically applied recommendations?
  40. What's a common type of value definition used in value-centric measurement strategies?
  41. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
  42. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?
  43. What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance? (Choose two.)
  44. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
  45. What's a common budget strategy in traditional marketing organizations?
  46. How can a Performance Max campaign find new consumers for an advertiser?
  47. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?
  48. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
  49. What's a best practice when building an account structure designed to improve the performance of AI-powered solutions?
  50. How can Explanations be used to help improve campaign performance?

 

 

 

 

 

Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?

By

Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?

  • Diagnostic insights
  • Asset audience insights
  • Search terms report
  • Search trends and demand forecasts

 

Explanation:

The correct answer is **Search trends and demand forecasts**. This option stands out as it directly addresses the objective of discovering consumer interest and category growth trends. Search trends and demand forecasts provide valuable data regarding the volume and frequency of searches for specific keywords or topics over time. By analyzing this data, advertisers can gain insights into emerging consumer interests, popular trends, and shifts in market demand. This information enables advertisers to tailor their advertising strategies to align with current consumer preferences, anticipate future trends, and capitalize on growing market opportunities. Utilizing search trends and demand forecasts empowers advertisers to make data-driven decisions, optimize their campaigns effectively, and stay ahead of the curve in a dynamic and competitive advertising landscape.

 

Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?

By

Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?

  • Cost-per-click
  • Profit
  • Marketing spend
  • Cost of goods sold

 

Explanation:

The correct answer is Profit. When adopting an AI-powered solution, it is essential for businesses to align their objectives with overarching strategic goals, and profit is a strong example of such an objective. AI-powered solutions are designed to optimize various aspects of business operations, including marketing, advertising, sales, and customer service, with the ultimate aim of driving profitability and maximizing return on investment (ROI). By focusing on profit as a primary business objective, organizations can ensure that their AI initiatives are directly contributing to the financial health and sustainability of the business. Whether it’s optimizing advertising campaigns to maximize revenue generation, identifying cost-saving opportunities in supply chain management, or personalizing product recommendations to increase customer lifetime value, AI-powered solutions are leveraged to enhance profitability across diverse business functions. Therefore, defining profit as a key business objective is crucial for guiding the strategic implementation and utilization of AI technologies, enabling organizations to prioritize initiatives that deliver tangible financial outcomes and create long-term value.

 

Related question:

What’s a strong example of a business objective that is required when adopting an AI-powered solution?

 

What are two main benefits of utilizing the Insights page? (Choose two.)

By

What are two main benefits of utilizing the Insights page? (Choose two.)

Select 2 Correct Responses

  • Insights can be used to discover and diagnose issues around performance.
  • Insights can be used to understand emerging search trends and new converting audiences.
  • Insights can be used for purposes of optimizing Search campaigns.
  • Insights can be used to understand competitors’ weekly spend.

 

Explanation:

The correct answers are **Insights can be used to discover and diagnose issues around performance** and **Insights can be used to understand emerging search trends and new converting audiences**. The Insights page in Google Ads provides valuable data and analysis that advertisers can leverage to optimize their campaigns effectively. Firstly, by using insights to discover and diagnose performance issues, advertisers can identify areas where their campaigns may be underperforming or facing challenges. This allows them to take corrective actions promptly, such as adjusting bids, refining targeting criteria, or optimizing ad creatives, to improve overall campaign performance. Secondly, the Insights page offers valuable information on emerging search trends and new converting audiences. By staying informed about evolving search behaviors and audience preferences, advertisers can tailor their campaigns to better align with consumer interests and capitalize on new opportunities for engagement and conversion. This proactive approach to campaign optimization based on real-time insights enhances the effectiveness and relevance of advertising efforts, ultimately driving better results and ROI. Therefore, leveraging the Insights page can significantly benefit advertisers in optimizing their Google Ads campaigns and staying ahead of the competition.

 

Related questions:

 

What are the variables that affect whether an optimization score recommendation is surfaced in an account?

By

What are the variables that affect whether an optimization score recommendation is surfaced in an account?

  • Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
  • There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
  • Recommendations are surfaced when the system determines that business objectives need to be expanded.
  • Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

 

Explanation:

The correct answer is **Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective**. Optimization score recommendations in Google Ads are influenced by various factors, primarily focusing on enhancing campaign performance aligned with the marketer’s business goals. Machine learning algorithms analyze historical performance data, industry trends, and account-specific metrics to simulate potential improvements. These simulations help identify actionable recommendations tailored to specific business objectives, such as increasing conversions, maximizing return on ad spend (ROAS), or improving ad relevance. By leveraging machine learning insights, advertisers can make informed decisions to optimize their campaigns effectively and achieve better results. Therefore, understanding these variables and aligning recommendations with business objectives is crucial for driving success in Google Ads campaigns.

 

How can lagging Ad Strength for Responsive Search Ads be improved?

By

How can lagging Ad Strength for Responsive Search Ads be improved?

  • By avoiding commonly used keywords in headlines and descriptions
  • Through the use of more unique headlines and descriptions
  • By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
  • Through the use of the Keyword Insertion tool that can spot new keyword ideas

 

Explanation:

Improving lagging Ad Strength for Responsive Search Ads is crucial for enhancing their performance and maximizing their effectiveness in Google Ads campaigns. The correct approach to achieve this is **through the use of more unique headlines and descriptions**. Ad Strength reflects the relevance, diversity, and quality of the ad components, including headlines and descriptions. By crafting distinctive and compelling headlines and descriptions, advertisers can enhance the overall quality of their ads, thereby improving their Ad Strength score. Unique ad content not only captures users’ attention but also increases the likelihood of driving clicks and conversions. Additionally, unique ad copy can differentiate the ad from competitors’ ads, making it more memorable and impactful. This strategic approach aligns with best practices for creating engaging and high-performing ads in Google Ads, ultimately contributing to better campaign performance and achieving marketing objectives.

 

When optimizing for value, which Smart Bidding strategy would you use?

By

When optimizing for value, which Smart Bidding strategy would you use?

  • Maximize conversions
  • Maximize clicks
  • Target Impression Share
  • Target ROAS

 

Explanation:

When optimizing for value, the most suitable Smart Bidding strategy to employ is **Target ROAS**. This strategy focuses on maximizing the return on advertising spend (ROAS) by automatically setting bids to achieve a target ROAS specified by the advertiser. By leveraging historical data and machine learning algorithms, Target ROAS aims to adjust bids in real-time to ensure that the advertiser achieves the desired return on their ad spend. This approach is particularly beneficial for advertisers looking to maximize the value generated from their campaigns, as it aligns bidding decisions with the specific goal of driving revenue at a profitable level. By using Target ROAS, advertisers can optimize their bids based on the value they assign to different conversion actions, ultimately leading to better performance and improved return on investment (ROI) for their advertising efforts.