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Bid Manager Optimization Assessment Answers

Bid Manager Optimization Assessment Answers

 

Exam URL: https://skillshop.exceedlms.com/student/path/1974

 

Questions:

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

 

  1. You have an insertion order designed to get more customers to install your app. What is its goal?
  2. Which can be one of the most effective strategies for driving action?
  3. What can you do to optimize in the final week of your campaign’s flight?
  4. When would you avoid setting your display insertion order’s pacing to “ASAP”?
  5. What’s a good frequency when your goal is to start raising awareness with new people?
  6. What is the maximum amount Bid Manager will increase your bids when using bid multipliers?
  7. At its most basic, how do you optimize your campaign?
  8. When optimizing to build awareness, what components should you optimize first?
  9. What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
  10. Which of the following is an example of low performers when trying to influence consideration?
  11. What is a way to improve your targeting when your goal is influencing consideration?
  12. Why would you look at an impression lost chart when making quick optimizations?
  13. What’s the best way to optimize for creatives with high click rates?
  14. Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
  15. Why is defining a primary goal the first step of optimizing your online advertising campaign?
  16. Manual optimizations to which components typically provide the greatest impact?
  17. Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?
  18. What’s a promising way to increase your remarketing list’s potential impressions?
  19. How can the pacing metrics help you to optimize remarketing line items?
  20. What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?
  21. What is the most important factor to consider when evaluating viewability and ad position performance?

 

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

By

 

What is a key reason to check pacing for TrueView insertion orders right after launch?

 

  • To ensure TrueView ads always pace ahead because they are more profitable
  • To ensure the daily budget has been manually calculated correctly.
  • To ensure they have not been rejected due to ad policy
  • To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

 

What is the most important factor to consider when evaluating viewability and ad position performance?

By

 

What is the most important factor to consider when evaluating viewability and ad position performance?

 

  • Whether the position was relative to the size of the screen
  • That below the fold inventory cannot also be “viewable”
  • That viewability and ad position data are measurable
  • That you’re counting apps and sites equally

 

What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

By

 

What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

 

  • Set a $10 goal, and bid very high.
  • Set a CPA goal of $60, and then incrementally increase the goal over time.
  • Set a $45 CPA, and then continue to lower it in $5 increments over time.
  • Set the counting method to include only a percentage of the post-view clicks.

 

How can the pacing metrics help you to optimize remarketing line items?

By

 

How can the pacing metrics help you to optimize remarketing line items?

 

  • By showing you what inventory more spend might have acquired
  • By showing you specifically what pacing should be set at in the next flight
  • By helping you ensure your bids and budgets are not limiting impressions won
  • By helping you ensure the frequency settings do not cause impression loss

 

What’s a promising way to increase your remarketing list’s potential impressions?

By

 

What’s a promising way to increase your remarketing list’s potential impressions?

 

  • Decrease the frequencing setting
  • Group multiple audiences using AND logic
  • Include the audience that has been to the “Thank you” page
  • Include similar audiences

 

Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

By

 

Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

 

  • You know the targeted audience is especially valuable and you want to make an extra effort to reach it.
  • Because you can factor in more variables than Bid Manager
  • Because you have enough performance data and no longer need the algorithm to make estimates
  • To see if your intuition can beat the algorithm