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Measure campaigns with Amazon Attribution (seller) Answers

Measure campaigns with Amazon Attribution (seller) Answers

 

Exam URL: https://learningconsole.amazonadvertising.com/student/path/1404-measure-campaigns-with-amazon-attribution-seller

 

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

 

Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

 

Which sentence below best describes how ads are measured using Amazon Attribution?

 

Attribution tags are generated when you create line items.

Choose the best description for promoted conversion metrics.

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

ASINs within the Amazon Attribution console are promoted at the Order level.

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

 

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media.

Which recommendation would you make for her?

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

 

 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

By

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

 

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

 

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

By

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

 

  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • None of the above.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

By

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

 

  • Used for an understanding of initial awareness for your product from your advertising campaign.
  • Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  • Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

 

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

By

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

 

  • Keyword creative report
  • Summary report
  • Order summary report
  • Performance report

 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

By

 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

 

  • True

 

  • False