Twitter for Creatives Badge Assessment Answers

Twitter for Creatives Badge Assessment Answers

 

As a creative agency, it’s essential to wow your audience regularly. This course introduces you to Twitter’s creative tools & best practices and walks you through strategies brands are using to find success through creative on Twitter.

Exam 29 questions

 

Twitter has recently added several new certifications (Twitter Badges) that you can earn on the Twitter Academy. They all are available for free on the Twitter’s learning platform here.

 

Some questions:

 

What is media innovation?

• developing groundbreaking technological tools
• finding new and interesting ways of doing things, and finding a solution that matches a need
• being the first to integrate the latest technological developments into your campaign

 

Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

• Glade
• Burger King
• Adidas UK
• Mountain Dew

 

API Marketing Partners assist with the following goals: (select all that apply)

•  audience targeting
•  campaign management
•  advertising analytics
•  creative ad experiences
• brand voice conception
• drafting inspirational content

 

What are the essential elements of effective brand voices? (select three)

• conversational
• wit
• real-time
• authenticity
• emojis

 

Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

• digital carting for CPG
• branding: custom mobile landing pages
• video personalization
• lead capture: custom mobile landing pages

 

In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

•  Carousel Cards
• Video Ads
• Twitter Audience Platform
• Animated GIFs

 

A distinct brand voice allows your brand to: (select all that apply)

•  speak with personality
•  connect with culture
• offer discounts
•  generate and join conversations

 

The best time to bring the in-house audience insight team into a campaign is:

• simultaneously with the campaign launch
• at the conclusion of the campaign
• before the brand initiative kicks off
• after the brand initiative kicks off

 

What percentage of users rate Twitter “good” or “great” for brand interaction?

• 37%
• 49%
• 71%
• nearly 100%

 

Which of the following are components of the OUI Framework? (select all that apply)

• Initiate
• Obtain
•  Ideate
•  Observe
• Utilize
•  Understand

 

In Activision’s case study, the backbone of their successful Warzone campaign was:

• it was the first brand to gamify Twitter
• its video content had an unusually high production value
• its ability to deliver a personalized report to every player in a matter of seconds

 

The attitudes, tone, and substance of your brand’s content should be:

• sassy but relatable
• reflective of everything your brand stands for
• in line with the latest trends

 

When defining your brand voice, first consider the brand’s:

• goals, plan, and results
• Vision, Mission, Values
• origin, journey, and destination

 

Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

• 5X
• 2X
• 8X

 

In our case study, no name’s brand voice stands out because of its:

•  witty, deadpan style
• optimistic, cheerful style
• eloquent, elevated style

 

Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

• 61%
• 41%
• >99%
• <1%
•  81%

 

What are the two key use cases for when brands should always activate on Twitter? (select two)

•  launching something new
• selecting the right hashtags
• ensuring your replies contain GIFs
• connecting with what’s happening

 

Which element of a creative campaign should be developed first?

• the technology
•  the insights-based creative idea
• the data

 

When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

•  message association
•  purchase intent
•  brand awareness
•  brand preference

 

Twitter Advanced Search allows you to:

• search, segment, and filter Twitter’s Tweets and profiles
• protect your brand by participating in conversations anonymously
• find an API Partner to meet your campaign’s technological needs

 

A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

• 65%
• 73%
• 58%
• 44%

 

For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

• other Twitter users
• Twitter’s in-house audience insight team
• an independent consultant

 

Launches typically fall into the following categories: (select all that apply)

• new messaging
• new products or features
• new branding
• new company leadership

 

In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

• reliable information and breaking news
• the best deals and promotions of their products
• entertainment and conversation

 

According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?

• 2.3X
• 8.2X
• 5X
• 1.9X

 

When it comes to conversation on Twitter, successful brands:

• keep it professional by avoiding engagement
• always use the full character limit to express themselves more clearly
• interact exclusively with other brands
•  join existing conversations and inspire new ones

 

How does Twitter help you succeed through the funnel?

• it offers versatile, ready-made creative content
• it offers a full suite of ad formats
• it offers unlimited access to brand leaders

 

The number one reason people come to Twitter is:

• culture
• to see what’s happening
• making money
• news
• gossip & entertainment

 

What are three key strengths that characterize Twitter’s audience?

• growth, insights, conversation
• targeted, character, community
• growth, impact, community
• growth, influence, community