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Home » Competitor Analysis with SEMrush Exam Answers

Competitor Analysis with SEMrush Exam Answers

Competitor Analysis with SEMrush Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

 

Questions:

  1. Why might it make more sense to model your strategies on Game Changers than Established Players?
  2. How does assessing the traffic distribution of your competitors help you build a marketing strategy?
  3. How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?
  4. If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?
  5. What can a competitor’s referral and direct traffic teach you about content strategy?
  6. True or false: the competitors shown in Market Explorer will always be the most direct competitors.
  7. What’s one benefit of presentation mode?
  8. Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
  9. How many competitors can you compare in the audience overlap widget in the Traffic Analytics?
  10. In the Top Pages report, you can learn:
  11. What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.
  12. If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
  13. Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
  14. True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.
  15. What can the Topic Research tool teach you about your competitors? Choose two answers.
  16. If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?
  17. True or False: A competitor with low audience overlap should be ignored.
  18. True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.

 

 

What’s one benefit of presentation mode?

February 14, 2023 By vmartinez

 

What’s one benefit of presentation mode?

 

  • This function doesn’t exist.
  • You can co-work in SEMrush while presenting on a different computer.
  • You can show important metrics in a digestible format.

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

True or false: the competitors shown in Market Explorer will always be the most direct competitors.

February 14, 2023 By vmartinez

 

True or false: the competitors shown in Market Explorer will always be the most direct competitors.

 

  • True

 

  • False

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

What can a competitor’s referral and direct traffic teach you about content strategy?

February 14, 2023 By vmartinez

 

What can a competitor’s referral and direct traffic teach you about content strategy?

 

  • They might have an analytics error and paid traffic is getting attributed as direct.
  • What content is so compelling that brands link to it and users bookmark it to go back directly.
  • Nothing, competitors have nothing of value to teach a brand as mighty as yours!

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?

February 14, 2023 By vmartinez

 

If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?

 

  • Track their known competitors to see how often they come up in other brand mentions.
  • Track the brand without filters so you can see everything.
  • Use keyword filters in Brand Monitoring to get more targeted updates.

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?

February 14, 2023 By vmartinez

 

How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?

 

  • That’s not the best use of the Bulk Analysis tab. It’s better to use the tab to discover new competitors.
  • It allows you to upload your data to get in-depth information about marketing strategies you should develop.
  • The Bulk Analysis tab allows you to see traffic sources, core metrics, and other useful information on up to 200 competitors.

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

How does assessing the traffic distribution of your competitors help you build a marketing strategy?

February 14, 2023 By vmartinez

 

How does assessing the traffic distribution of your competitors help you build a marketing strategy?

 

  • It doesn’t, it just makes you feel better about your choices.
  • You can identify neglected channels, and achieve easier wins.
  • You can see what the Internet is.

 

Filed Under: Competitor Analysis with SEMrush Exam Answers

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      • Content Ownership
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      • Music Rights Management
    • SemRush
      • SEO
        • SEO Principles: An Essential Guide for Beginners
        • SEO Toolkit Course
        • Competitive Analysis and Keyword Research Course
        • Content-Led SEO with Brian Dean
        • Role of Content Course with Eric Enge
        • Content Marketing and SEO Fundamentals with Eric Enge
        • SEO Crash Course with Brian Dean
        • Advanced Content Marketing with Brian Dean
        • How to Write Effective PR and Link Requests
        • The Ultimate Guide to Launching a Profitable Small Business
        • GA4 for SEO – How data helps businesses grow with Jeff Sauer
        • How to Outrank Your Competition in Local Search
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        • Mastering Digital PR with Brian Dean
        • Content and SEO Agency Playbook Course with Andy Crestodina
        • Marketing Analysis – Where Theory Meets Practice
      • Competitive Research
        • Competitor Analysis with SEMrush
        • Advanced Competitive Research Practices with Semrush
        • Digital Marketing for SMBs with Greg Gifford
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        • How to Start Selling on Amazon with Robyn Johnson
        • How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson
        • How to Get More Customers with Your Small Business Website with Wes McDowell
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      • Measure campaigns with Amazon Attribution (seller)
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      • Retail for Advertisers
      • Sponsored Ads
      • DSP Advanced
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      • Advertising Foundations
      • Campaign Planning
      • Sizmek Ad Suite Advanced
      • Video Ads
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      • The Coach Skills
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      • Enterprise Experts
      • Enterprise Support Engineer
      • Google Play Store Listing
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      • Advertising Native & Display
      • Advertising Shopping
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        • Waze Ads Fundamentals
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