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Competitor Analysis with SEMrush Exam Answers

Competitor Analysis with SEMrush Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

 

Questions:

  1. Why might it make more sense to model your strategies on Game Changers than Established Players?
  2. How does assessing the traffic distribution of your competitors help you build a marketing strategy?
  3. How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?
  4. If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?
  5. What can a competitor’s referral and direct traffic teach you about content strategy?
  6. True or false: the competitors shown in Market Explorer will always be the most direct competitors.
  7. What’s one benefit of presentation mode?
  8. Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
  9. How many competitors can you compare in the audience overlap widget in the Traffic Analytics?
  10. In the Top Pages report, you can learn:
  11. What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.
  12. If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
  13. Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
  14. True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.
  15. What can the Topic Research tool teach you about your competitors? Choose two answers.
  16. If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?
  17. True or False: A competitor with low audience overlap should be ignored.
  18. True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.

 

 

Why might it make more sense to model your strategies on Game Changers than Established Players?

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Why might it make more sense to model your strategies on Game Changers than Established Players?

 

  • Established players hide their secrets, and Game Changers are too naive to know to do that.
  • Game Changers have high traffic growth and could overtake Established players who have begun to stagnate.
  • Life is always changing, and keeping up with new players helps future proof brands.