Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?
Amazon Ads Campaign Optimization Certification Exam Answers
Amazon Ads Campaign Optimization Certification Exam Answers
This assessment is comprised of 51 questions which cover topics related to the Campaign Optimization Advanced Practitioner Certification.
- You will have 120 minutes to complete the assessment.
- Achieve a score of 80% to pass the assessment.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/37144-amazon-ads-campaign-optimization-certification
Amazon Ads Campaign Optimization Certification Exam Answers
Questions:
Wang wants to help drive awareness for her product. wants to help drive awareness for her their product. Which of the following cross-product strategies can help Wang reach their goal?
- Sponored Brands and Amazon DSP Brand Follow
- Sponsored Products and Amazon DSP Display ads
- Use Sponsored Brands and Amazon DSP Streaming TV
Explanation: The correct answer is Use Sponsored Brands and Amazon DSP Streaming TV because both Sponsored Brands and Amazon DSP Streaming TV are effective in driving awareness for a product. Sponsored Brands allow Wang to showcase her brand and products in high-visibility placements within search results, increasing brand exposure. On the other hand, Amazon DSP Streaming TV extends the reach beyond Amazon’s platform by enabling Wang to target audiences on streaming platforms, thereby broadening the awareness campaign. This combination ensures that her product is seen both on Amazon and across streaming TV, maximizing visibility and reach to the right audience.
Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
- To report on pre-aggregated metrics
- To report on the performance of your cross-product campaigns
- To report on your Amazon retail goals
Which of the following metrics can you use to measure your conversion goals?
- Sales
- Subscribe & Save
- Traffic
Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Brand Impression Share
- Matched target
- Advertised purchases
Explanation: The correct answer is Brand Impression Share because this report provides valuable insights into the visibility of your Sponsored Brands ads relative to the total possible impressions in your targeted audience. When your primary campaign goal is to increase awareness, it’s crucial to measure how often your ads are shown compared to the overall opportunities available. Brand Impression Share helps you understand the reach of your ads and the effectiveness of your campaign in terms of visibility. It allows you to see if you’re capturing a sufficient portion of the audience’s attention, making it the most relevant metric for evaluating awareness-focused campaigns.
One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
- Sales and ad engagement
- Return on ad spend and traffic
- Sales and return on ad spend
Wang wants to help drive awareness for her product. wants to help drive awareness for her their product. Which of the following cross-product strategies can help Wang reach their goal?
- Sponored Brands and Amazon DSP Brand Follow
- Sponsored Products and Amazon DSP Display ads
- Use Sponsored Brands and Amazon DSP Streaming TV
Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Brand Impression Share
- Matched target
- Advertised purchases
The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.
- True
- False
Which targeting option should you use to help drive conversion goals?
- Lifestyle audiences
- Contextual similar product targeting
- Third-party behavioral audiences
You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
- Confirm that your campaign budget allocation is correct
- Confirm that your campaign’s deal selection is correct
- Check that the correct on-Amazon.com conversions are associated with the order
What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?
- Amazon retail insight tools
- Amazon reporting tool
- Amazon metrics tool
You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
- These insights can help guide how you invest across Amazon Ads products. Purchase rate is the highest when there is exposure to both ad types so it may be worthwhile to increase investment in both to reach your conversion goals
- These insights don’t help guide how you invest across Amazon Ads products as the purchase rate difference is too little
- These insights can help guide how you invest across Amazon Ads products. Purchase rate is higher whenever Sponsored Products is used so you may focus on Sponsored Products and reallocate all your budget to it.
You should have a wide variety of keywords to help increase impressions and clicks in your campaigns
- False
- True
The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
- False
- True
You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- Identify the keyword and products with lower ACOS and decrease bids
- Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
- Identify keywords and products with higher conversion rate and increase their bids
Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
- Exact match
- Broad match
- Phrase match
Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Top search terms
- Search catalog performance
- Repeat purchase behavior
Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve previously browsed coffee makers, which of the following products should Shirley use?
- Sponsored Brands
- Amazon DSP
- Sponsored Display
Your client is prioritizing performance and a line item has low performance and low delivery. What will you suggest to optimize the campaign for higher performance and delivery?
- Consider adding additional supply
- Consider decreasing bids
- Consider pausing the line item
Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
- Sponsored Products and Sponsored Display
- Sponsored Brands and Sponsored Display
- Sponsored Products
Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- Broad match
- Exact match
- Phrase match
Which report is only available for Amazon DSP?
- Keyword placement
- Matched target
- Off-Amazon conversions
Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
- Sponsored Products
- Sponsored Brands
- Sponsored Display
High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
- Consideration goals
- Conversion goals
- Loyalty goals
Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
- Amazon DSP
- Sponsored Display and Amazon DSP together
- Sponsored Display
You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal can they best help you achieve?
- Consideration goal
- Conversion goals
- Awareness goal
You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- Loyalty goals
- Awareness goals
- Consideration goals
Detail page visits help customers learn more about your product
- False
- True
During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
- Loyalty goals
- Consideration goals
- Conversion goals
You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
- Amazon DSP
- Sponsored ads
- Sponsored ads and Amazon DSP together
What is different between the reporting scopes of Amazon DSP and AMC?
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes advertiser-owned datasets
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads
- Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets
Which of the following reports can you use to measure the overall performance of Sponsored Brands?
- Targeting
- Placement
- Campaign placement
You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
- Sponsored Products performance
- Sponsored Brands performance
- Sponsored Display performance
Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
- Confirm campaign flight period to run campaign during the desired time of the year
- Check weather and season factors during the campaign to avoid delays due to severe weather conditions
- Check inventory levels for Amazon Standard Identification Numbers (ASINs) associated with the order to avoid inventory issues, such as shipping delays
Which of the following metrics can you use to measure your loyalty goals?
- Return on ad spend (ROAS)
- Repeat purchases
- Ad engagement
One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- Increase budget for this low-performance line item
- Budget should not be changed
- Shift budget to higher-performance line items
Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate a categorybenchmark (CBR) report?
- Sponsored Brands
- Sponsored Products
- Sponsored Display
How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
- Amazon multichannel products can help you maximize your impact, create engaging experiences, and find new ways to capture your customers’ attention
- Amazon multichannel products can help you connect with global audiences at scale only off Amazon.com
- Amazon multichannel products can help with your long-term goals of awareness and loyalty but won’t help much with your short-term goals of consideration and conversion
Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?
- Forecasting
- Sales
- Net Pure Product Margin
A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- Use lifestyle audiences
- Use purchases remarketing
- Use suggested targets and dynamic segments
Which of the following reports can you use to measure the overall performance of Sponsored Products?
- Performance Over Time
- Matched target
- Attributed purchases
Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
- Site
- Deal
- Order
Which of the following results best indicates that you should increase your ad budget?
- You’re seeing low performance products in your campaign
- You’re seeing high performance products in your campaign
- You’re seeing campaigns stay within budget
How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
- Since each ad type can reach only one of the goals of awareness, consideration, conversions, and loyalty, you need to first decide your main goals and then select the proper ad types to use
- You should use sponsored ads to reach your customers and use organic solutions to increase purchase rates
- You can consider a holistic approach and use multiple ad types that can help drive your goals
Which type of audiences should you use to help drive awareness goals?
- In-market Amazon audiences
- Advertiser hashed audiences
- Third-party behavioral audiences
During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
- Consideration goals
- Loyalty goals
- Awareness goals
What does the awareness index within Brand Metrics measure?
- The predictive size of the audience aware of your brand relative to your most comparable peers.
- The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
- The number of products appearing on the Amazon.com discovery page after shoppers search with a query.
When should you reallocate your ad budget?
- When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
- When you want to try different budget allocations to ensure your ad budget can cover a full day
- When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases
What targeting option for display ads can help drive consideration goals?
- Subscribe and save (SNS)
- Third-party behavioral audiences
- In-market audiences
You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
- False
- True
Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- You can pull reports to measure campaigns across multiple products
- You can get reports with pre-aggregated metrics
- You can pull reports individually to measure your campaigns by each product
Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?
- Traffic
- Forecasting
- Sales
Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- Video ads and custom ads
- Display ads and Sponsored Display
- Audio ads and video ads
Which of the following reports can you use to measure the overall performance of Sponsored Display?
- Search term
- Budget
- Matched target
You can use impressions as a metric to indicate success towards your conversion goals.
- True
- False
Which of the following metrics can you use to measure your consideration goals?
- Repeat purchases
- Store visits
- Advertising cost of sales
What optimization strategy would be best to use if a line item has high performance and high delivery?
- Consider pausing the line item
- Maintain bids and frequency caps
- Remove additional supply
When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
- You can add online video to help increase conversion if you are already using sponsored ads
- You can add audio ads to help increase conversion if you are already using sponsored ads
- You can add Sponsored Brands to help increase conversion if you are already using Sponsored Products and Sponsored Display
When using a combination of sponsored ads and multichannel products, which of the following strategies can best help drive consideration?
- Use Sponsored Brands, Posts, and Stores together
- Use Sponsored Display and Amazon DSP video ads together
- Use Sponsored Products and Amazon DSP display ads together
Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
- False
- True
After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Reallocate your ad budget from lower-performing to the higher-performing campaigns
- Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
- Increase budget for the lower-performing campaigns to continually drive traffic to your products
In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
- True
- False
When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
- Sponsored Products and video ads can help drive customer loyalty so that you can remarket to audiences who have purchased your product or service
- Sponsored Brands and audio ads can help drive customer loyalty so that multiple products and services can be cross-sold to audiences interested in similar products or services
- Sponsored Display and Amazon DSP Display can help drive customer loyalty so that they may be more likely to purchase your product or service again
Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.
- True
- False
Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- Make no bid adjustments as they will have no effect on this
- Increase bids on these products if they have high sales
- Decrease bids on these products to help reduce ACOS
Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- True
- False
To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
- Audio ads and Streaming TV
- Display ads
- Online video
Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?
- Offer Subscribe & Save on eligible products to help increase customer loyalty.
- Conduct A/B tests with product listings to identify optimization opportunities.
- Test different pricing strategies to see which price maximizes purchases.
How can the insights from the market basket analysis report be used to help increase basket size?
- By suggesting products to offer promotions on.
- By recommending products to discontinue.
- By identifying products to offer in virtual bundles.
Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
- Streaming TV
- Display ads
- Audio ads
Which of the following metrics can you use to measure your awareness goals?
- Impressions
- Return on ad spend (ROAS)
- Store visits
Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
- Activating the full potential of Sponsored Display
- Replacing Sponsored Display with Amazon DSP
- Adding Amazon DSP to grab attention with videos on Streaming TV and OLV
Using Sponsored Brands, Posts, and Stores together can help increase awareness by exposing your brand to more potential customers.
- False
- True
Which type of audiences should you use to help drive loyalty goals?
- Contextual
- Past product viewers
- Subscribe and save (SNS)
What does the repeat purchase behavior report primarily focus on?
- Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
- Customer satisfaction and feedback regarding the product quality and overall shopping experience.
- Analyzing customer retention and repeat purchase patterns.
Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
- False
- True
One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
- Add additional supply
- Supply setting will have no effect on this
- Reduce supply
____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- Brand Metrics
- Amazon Brand Analytics
- Amazon Marketing Cloud
Which metric can you find on the Amazon Retail Analytics traffic dashboard?
- The total number of views the product detail page receives, when a vendor is the featured seller.
- The estimated stock necessary to satisfy customer demand.
- The total number of stock units in Amazon fulfillment centers that is in sellable condition.
Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- Optimize for reach
- Optimize for page visits
- Optimize for clicks
What does the click rate (CTR) on the search catalog performance dashboard include?
- The percentage of clicks to impressions for products originated from the search results page.
- The percentage of purchases to clicks for products originated from the search results page.
- The total number of product clicks or glance views that originated from the search results page.
When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.
- True
- False
Practice assessment:
Questions:
- Conduct A/B tests with product listings to identify optimization opportunities.
- Offer Subscribe & Save on eligible products to help increase customer loyalty.
- Test different pricing strategies to see which price maximizes purchases.
- Amazon Marketing Cloud
- Amazon Brand Analytics
- Brand Metrics
- Traffic
- Forecasting
- Net Pure Product Margin
Which metric can you find on the Amazon Retail Analytics traffic dashboard?
- The total number of stock units in Amazon fulfillment centers that is in sellable condition.
- The total number of views the product detail page receives, when a vendor is the featured seller.
- The estimated stock necessary to satisfy customer demand.
- Purchase index
- Shopper engagement index
- Consideration index
What does the repeat purchase behavior report primarily focus on?
- Analyzing customer retention and repeat purchase patterns.
- Customer satisfaction and feedback regarding the product quality and overall shopping experience.
- Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
- Traffic
- Sales
- Forecasting
- True
- False
How can the insights from the market basket analysis report be used to help increase basket size?
- By suggesting products to offer promotions on.
- By recommending products to discontinue.
- By identifying products to offer in virtual bundles.
- True
- False
- Amazon reporting tool
- Amazon metrics tool
- Amazon retail insight tools
- True
- False
- Sales
- Forecasting
- Net Pure Product Margin
- How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
- One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
- What does the awareness index within Brand Metrics measure?
- What optimization strategy would be best to use if a line item has high performance and high delivery?
- Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
- During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
- You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
- Which type of audiences should you use to help drive purchase goals?
- When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
- Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
- Which of the following metrics can you use to measure your loyalty goals?
- Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?
- Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
- You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
- What is different between the reporting scopes of Amazon DSP and AMC?
- You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
- Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
- What does the click rate (CTR) on the search catalog performance dashboard include?
- During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
- Which of the following metrics can you use to measure your awareness goals?
- Which of the following metrics are included on the top search terms report?
- Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
- Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
- Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
- Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
- You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
- Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
- Detail page visits help customers learn more about your product so they help measure the success of your ability to drive repeat purchases.
- You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
- Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- Which of the following reports can you use to measure the overall performance of Sponsored Brands?
- Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- You can use impressions as a metric to indicate success towards your conversion goals.
- Which of the following are the downloadable reports available from Amazon DSP?
- You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- When should you reallocate your ad budget?
- Which of the following reports can you use to measure the overall performance of Sponsored Display?
- Which of the following reports can you use to measure the overall performance of Sponsored Products?
- High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
- Which type of audiences should you use to help drive loyalty goals?
- Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
- What targeting option for display ads can help drive consideration goals?
- Which type of audiences should you use to help drive awareness goals?
- Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
- You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
- To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
- After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
- In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
- Which of the following metrics can you use to measure your conversion goals?
- Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
- Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
- You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal(s) will they help you achieve?
- Which of the following indicates that you should increase your ad budget?
- How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
- You can use negative keyword targeting for your Sponsored Display campaigns.
- Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
- When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
- The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
- How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
- A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- Which of the following metrics can you use to measure your consideration goals?
- Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- Which of the following results best indicates that you should increase your ad budget?
- Which report is only available for Amazon DSP?
- Which targeting option should you use to help drive conversion goals?
- Wang wants to help drive awareness for her product. wants to help drive awareness for her their product. Which of the following cross-product strategies can help Wang reach their goal?
Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
What would be the best bid adjustment to consider if Kitchen Smart’s goal is to secure ad placement and increase impressions?
What would be the best bid adjustment to consider if Kitchen Smart’s goal is to secure ad placement and increase impressions?
One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
Gordon’s Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?
Gordon’s Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?