Which of the following metrics are included on the top search terms report?
- Order units
- Repeat customer count
- Conversion share
or
Explanation: The correct answer is **Conversion share** because the top search terms report provides insights into how well specific search terms are converting into sales, and conversion share measures the proportion of total sales for a particular search term that comes from a specific product. This metric helps sellers understand the effectiveness of their listings in capturing sales for a given keyword, highlighting which products are performing well in relation to the search term. By examining conversion share, sellers can optimize their product listings, pricing, and advertising strategies to improve performance for high-traffic search terms. Unlike repeat customer count or order units, which focus on broader sales data, conversion share specifically relates to how a product converts clicks into actual sales from specific search terms.