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Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Exam URL:

https://skillshop.docebosaas.com/learn/courses/18611/display-video-360-certification-2026/lessons/53334/display-video-360-certification-exam

You will have 50 multiple choice questions.

You will need a score of 80% or higher to pass

 

 

Questions:

  1. A buyer wants to see a holistic view of all their active, paused, or completed deals across all transaction types in one place. Where should they visit?
  2. A media team is ready to begin their first implementation in a new Display & Video 360 instance. Before they can establish individual campaign goals and flight dates, which structural entity must be fully configured to house these activities?
  3. A retailer wants to measure site interest by counting all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?
  4. A beverage company wants to reach younger audiences who are active on mobile but not necessarily looking at their screens. Which unique inventory source is only available through Display & Video 360?
  5. A new team member needs to identify which active insertion orders are at risk of missing their delivery goals due to low spend. Where on the user homepage is this data surfaced?
  6. An advertiser is running a campaign for a specific consumer segment and requires a high-quality, cross-device alternative to traditional television rating products. Which specific report provides target rating points (TRP) and demographic composition?
  7. A global brand is running ads across multiple exchanges and wants to have automated control over how many times a unique user is exposed to the message. Which benefit allows for this?
  8. A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest possible cost. Which transaction type should the company pursue for this run-of-site inventory?
  9. A practitioner is looking for a tool that analyzes their account to provide specific recommendations for fixing misconfigured line items. Which component should they access?
  10. A client wants to purchase a fixed volume of inventory directly from sports publishers at a set cost. What's an operational benefit of launching this reservation via a programmatic platform rather than using traditional methods?
  11. An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?
  12. An advertiser wants to serve an immersive mobile display ad that allows users to interact with a 3D product model by rotating it. Which specific ad format must be selected within the platform to host this interactive asset?
  13. An advertiser wants to determine the value of every potential impression by using bespoke Python-style logic. Which tool allows for this level of technical specification?
  14. A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What's the first step in starting this communication?
  15. A marketer wants to track more than just sales and visits; they need to capture specific promo codes used during a transaction. Which feature of Floodlight should they use?
  16. In first-price auctions, where the clearing price is equal to the highest offer, which built-in efficiency does Display & Video 360 use to help advertisers prevent overpaying for impressions while maintaining a high win rate?
  17. A media buyer is participating in an auction where the highest bidder wins but pays exactly the price they bid. What type of auction is this?
  18. A media buyer wants to create 50 new line items quickly by using a fixed spreadsheet template. Which tool allows for this bulk creation and editing?
  19. A media planner needs to secure high-priority placement within premium content, such as YouTube Select or specific top-tier broadcaster packages. Which workflow is designed for identifying available inventory and establishing terms for these types of high-value reservations?
  20. An advertiser wants to determine the volume of ad exposures delivered to a single person across various platforms and devices. Which specific metric within a deduplicated report identifies this level of repetition?
  21. A lead practitioner needs to determine the proportion of their impressions that were delivered within environments deemed suitable according to their current quality filters. Which specific metric provides this percentage?
  22. An advertiser needs to enter all creative details and asset names at once to compile creatives in DV360 with a single action. Which specific tool should they use?
  23. A nursery wants to maximize the number of impressions that are actually seen for their annual sale while staying within a $3 target. Which optimization strategy should they select?
  24. A creative designer notices a Rejected status on a display ad. Upon selecting the info icon, they see: Heavy file size. What's the standard limit for display ads to avoid being filtered?
  25. When planning a campaign, a buyer decides to use a pre-curated collection of non-guaranteed inventory from a specific seller. How is the transaction for this collection handled?
  26. A practitioner notices an unexpected drop in conversion volume and needs the platform to automatically surface potential causes and optimization suggestions. Which reporting feature provides these automated, proactive insights?
  27. An agency wants to review the most recent modifications made to an advertiser's brand quality settings. Which specific section of the Brand Controls page provides this log?
  28. A retailer is launching a seasonal sale in three days and needs to secure inventory from a specific publisher quickly without a long negotiation period. Which non-guaranteed deal type should they secure?
  29. A media buyer is participating in a bidding environment where the clearing price is determined exactly by the highest submitted offer. How does this specific dynamic influence the buyer's optimal bidding strategy?
  30. In DV360 reporting, if no specific attribution model is manually selected for a data set, which model is used as the default?
  31. A culinary school is negotiating for high-visibility inventory on a local newspaper's homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?
  32. A media planner is launching a brand campaign and requires a committed volume reservation within a specific, curated list of premium digital radio stations. Which inventory source allows the publisher to reserve this capacity at a pre-negotiated rate?
  33. A line item has stopped spending. The Troubleshooter shows a high number of losses due to: Auction lost (Internal). What does this signal?
  34. While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?
  35. A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?
  36. An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can't reallocate the placement to another buyer?
  37. An advertiser wants to maximize the total number of successful transactions while making sure they don't exceed a specific cost-per-acquisition (CPA) threshold. Which automated behavior does the algorithm prioritize under this specific bidding strategy?
  38. An advertiser is participating in a bidding environment where a publisher has established a floor price and restricted the auction to a select group of invited participants. Which transaction type are they using?
  39. An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?
  40. An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?
  41. A lead practitioner requires a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which specific management interface provides these quality-assurance metrics?
  42. An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?
  43. A retailer is planning a seasonal promotion and needs to secure a specific number of impressions on a publisher's homepage during a holiday weekend. Which transaction model makes sure the advertiser has a committed volume of inventory at a locked-in price?
  44. An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?
  45. A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment for managing creative components?
  46. A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?
  47. An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?
  48. A media planner needs to quickly find a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?
  49. An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?
  50. A practitioner wants to create a visualization of performance data without exporting files to external software. Which tool allows them to drag and drop dimensions to pivot data in real time?
  51. Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files.You find an error. What setting could be causing it?
  52. Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
  53. Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
  54. Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  55. If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  56. In what Display & Video 360 scenario does it make sense to use inventory packages?
  57. What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
  58. You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
  59. How can you perform a bulk creatives upload in Display & Video 360?
  60. While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  61. Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
  62. You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  63. Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  64. You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
  65. You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?
  66. You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
  67. You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
  68. In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  69. Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
  70. You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?
  71. Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
  72. You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
  73. A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
  74. Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
  75. Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  76. Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
  77. Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
  78. Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
  79. You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
  80. What would you use the Intelligence Panel for in Display & Video 360?
  81. You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
  82. Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
  83. Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?
  84. Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
  85. Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
  86. You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
  87. What's the definition of Display & Video 360 as a product?
  88. You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  89. You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  90. For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
  91. You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step you should take?
  92. An advertiser participates in a private auction. What happens if their bid isn't the highest?
  93. Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
  94. What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  95. You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
  96. What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
  97. Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  98. What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  99. Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
  100. Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

 

 

 

 

A practitioner wants to create a visualization of performance data without exporting files to external software. Which tool allows them to drag and drop dimensions to pivot data in real time?

By

A practitioner wants to create a visualization of performance data without exporting files to external software. Which tool allows them to drag and drop dimensions to pivot data in real time?

  • Offline reporting
  • Intelligence panel
  • Instant reporting
  • Reach Planner

 

Explanation

Instant reporting is the in-platform reporting workspace for building and visualizing performance data inside Display & Video 360. In the report builder, users drag dimensions into the Row area and metrics into the Column area, then update the report directly in the interface. It also supports Pivot data by adding a pivot metric in the Column area, which allows segmented analysis without moving the data into external software. That matches a real-time, drag-and-drop workflow rather than a forecasting, alerting, or download-first tool. Google Help+1

Why the other options are incorrect

Intelligence panel surfaces alerts and suggestions for optimization and troubleshooting, not interactive report construction or pivot-based data exploration. Google Help

DataManagement

Reach Planner is a planning tool for forecasting reach, frequency, and media-plan outcomes, not a live reporting interface for pivoting performance data. Google Help

Offline reporting is used for report types that are created for download, not for real-time drag-and-drop visualization inside the reporting workspace. Google Help+1

Source for verification

Instant reporting — Display & Video 360 Help Google Help

Reports that require download — Display & Video 360 Help Google Help

 

An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?

By

An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?

  • Enhanced attribution
  • Sales tags
  • Custom variables
  • Consent mode

 

Explanation

Google’s Consent mode is built to communicate users’ consent choices to Google tags and change tag behavior based on those choices. For traffic in the EEA, Google states that end-user consent choices must be passed to Google when behavior is measured with Google tags. It also supports consent-aware handling for signals such as ad_user_data and ad_personalization, which are central to privacy compliance and measurement controls. That makes it the correct solution when the requirement is to transmit consumer choices to Google’s tagging framework. Google Help+2

Why the other options are incorrect

Enhanced attribution improves conversion attribution logic, but it is not the mechanism for sending consent choices to Google tags. Google Help+1

Custom variables store additional values for reporting or trafficking use cases, not user consent states for Google tag behavior. Google Help+1

Sales tags are used for conversion measurement, but they do not provide the consent communication layer that Consent mode provides. Google Help+1

Source for verification

https://support.google.com/tagmanager/answer/13695607?hl=en

https://developers.google.com/tag-platform/security/concepts/consent-mode

 

A media planner needs to quickly find a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?

By

A media planner needs to quickly find a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?

  • Combined view
  • Marketplace
  • Intelligence panel
  • Instant reporting

 

Explanation

Within the Campaign workflow, Display & Video 360 provides a unified table where insertion orders and line items are shown together in one place. Google’s Help center states that campaign views can organize every component of a campaign, and that the Combined tab shows a list of insertion orders and line items that can be expanded and managed from the same screen. That is the interface designed for a quick cross-campaign component summary rather than a planning, troubleshooting, or reporting-only workflow. It is therefore the correct place to review reservations and programmatic campaign components in a single view. Google Help+1

Why the other options are incorrect

Intelligence panel surfaces alerts and suggestions for optimization and troubleshooting, not the main campaign summary table. Google Help

Marketplace is part of the Inventory workflow for discovering and negotiating inventory, not for summarizing campaign components in one table. Google Help

Instant reporting is a reporting workspace for building reports by dragging dimensions and metrics, not the campaign management table. Google Help

Source for verification

https://support.google.com/displayvideo/answer/9059464?hl=en

https://support.google.com/displayvideo/answer/2905815?hl=en

 

An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?

By

An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?

  • Image tags
  • Google tag (gtag.js)
  • Iframe tags
  • VAST tags

 

Explanation

For enhanced attribution, Google requires the Google tag implementation, specifically gtag.js, for Floodlight measurement. Google states that using the Google tag improves conversion measurement and that if iframe or image tags are used instead, Google  Marketing Platform cannot observe all conversions. The Display & Video 360 documentation also explicitly says to enable Enhanced attribution when setting up the Floodlight configuration to get improved conversion tracking benefits. That is why gtag.js is the required tagging method when the goal is stronger click-through conversion measurement for opted-in users. Google Help+1

Why the other options are incorrect

VAST tags are video ad-serving tags and are not the required Floodlight implementation for enhanced attribution. Google Help+1

Iframe tags do not support full conversion observation in the same way as the Google tag, so they are not the required setup for enhanced attribution. Google Help+1

Image tags also do not allow Google Marketing Platform to observe all conversions, so they do not meet the implementation requirement for enhanced attribution. Google Help+1

Source for verification

Use the Google tag — Display & Video 360 Help Google Help

Use the Google tag for Floodlight activities — Campaign Manager 360 Help Google Help

 

A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?

By

A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?

  • Completions
  • Match bidding strategy
  • Time on screen
  • Even

 

Explanation

For video line items with multiple assigned creatives, Display & Video 360 uses creative optimization to decide how those creatives rotate before bidding begins. Match bidding strategy is the setting that automatically applies the rotation logic that best aligns with the video line item’s bidding setup, rather than forcing a separate manual optimization choice. Google documents that this option maps the line item’s bidding strategy to the corresponding creative optimization behavior, so rotation stays aligned with the performance goal. That makes it the appropriate setting when several video creatives need to rotate automatically while performance is evaluated in a way that matches the bidding objective. Google Help

Why the other options are incorrect

Even rotates creatives more evenly and does not apply optimization, so it is not the best choice when rotation should align with bidding logic. Google Help

Time on screen favors creatives likely to stay visible for at least 10 cumulative seconds, which is narrower than aligning rotation to the full bidding strategy. Google Help

Completions favors creatives likely to be audible and viewable on completion, so it optimizes to completion outcomes rather than matching the line item’s bidding setup overall. Google Help

Source for verification

Creative optimization — Display & Video 360 Help Google Help

 

A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment for managing creative components?

By

A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment for managing creative components?

  • My Inventory
  • Bulk management templates
  • Marketplace
  • Ad Canvas

 

Explanation

Ad Canvas is the visual editor in Display & Video 360 used to build and edit creatives in real time. Google describes it as a workspace where users can manage assets, enter text, adjust styling, and interact with a live preview while editing. The asset panel also supports dragging files into the creative, which matches a drag-and-drop workflow for assembling multi-asset creative components. That makes Ad Canvas the correct feature for creating and previewing customized creatives in a visual environment.

Why the other options are incorrect

Marketplace is for discovering inventory and negotiating deals with publishers, not for building creatives.

My Inventory is used to manage deals and inventory sources, not  to design or preview creative assets.

Bulk management templates support large-scale upload and editing workflows, not a real-time visual editor with drag-and-drop creative assembly.

Source for verification

https://support.google.com/displayvideo/answer/9064041?hl=en

https://support.google.com/displayvideo/answer/7530472?hl=en