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Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Exam URL: https://skillshop.docebosaas.com/learn/courses/14403/display-video-360-certification-exam

You will have 50 multiple choice questions.

You will need a score of 80% or higher to pass

 

 

 

 

Questions:

  1. Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files.You find an error. What setting could be causing it?
  2. Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
  3. Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
  4. Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  5. If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  6. In what Display & Video 360 scenario does it make sense to use inventory packages?
  7. What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
  8. You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
  9. How can you perform a bulk creatives upload in Display & Video 360?
  10. While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  11. Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
  12. You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  13. Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  14. You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
  15. You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?
  16. You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
  17. You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
  18. In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  19. Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
  20. You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?
  21. Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
  22. You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
  23. A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
  24. Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
  25. Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  26. Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
  27. Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
  28. Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
  29. You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
  30. What would you use the Intelligence Panel for in Display & Video 360?
  31. You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
  32. Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
  33. Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?
  34. Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
  35. Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
  36. You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
  37. What's the definition of Display & Video 360 as a product?
  38. You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  39. You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  40. For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
  41. You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step you should take?
  42. An advertiser participates in a private auction. What happens if their bid isn't the highest?
  43. Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
  44. What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  45. You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
  46. What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
  47. Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  48. What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  49. Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
  50. Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

 

 

 

 

 

 

You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

By

You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

  • Maximize clicks
  • Active view
  • Maximize conversions
  • Custom bidding

 

Explanation:

For the health food store aiming to enhance their campaign by targeting high-spending shoppers with the top transaction return on ad spend in Display & Video 360, the appropriate bidding strategy is Custom bidding. This strategy allows advertisers to set a specific bid adjustment based on their defined criteria. In this scenario, custom bidding enables the health food store to adjust bids for users who exhibit behaviors indicative of high spending and strong return on ad spend. By tailoring bids to the desired audience, advertisers can optimize their campaigns for the most valuable customers, ensuring that their ads are competitively positioned in auctions involving users likely to deliver superior transaction returns for the health food store’s products.

 

Within Display & Video 360, when would you use data-driven creatives with dynamic rules?

By

Within Display & Video 360, when would you use data-driven creatives with dynamic rules?

  • When you want to customize your creatives for mobile apps
  • When you want to customize each of the creatives within your campaign
  • When you want to build creatives and directly upload them to Display & Video 360
  • When you want to measure the performance of your creatives against your goals

 

Explanation:

**When you want to customize each of the creatives within your campaign,** you would use data-driven creatives with dynamic rules in Display & Video 360. This feature allows advertisers to dynamically customize the content of their creatives based on various data signals, such as user demographics, location, or device type. By leveraging dynamic rules, advertisers can tailor the messaging, images, or other creative elements to match the preferences and characteristics of different audience segments. This customization enhances the relevance and effectiveness of the creatives, optimizing engagement and overall campaign performance. Data-driven creatives with dynamic rules are a powerful tool for delivering personalized and targeted advertising experiences to specific audience subsets within a campaign.

 

How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?

By

How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?

  • To see which insertion order is under-pacing
  • To upload a single creative to multiple items
  • To forecast impression levels for an upcoming new campaign
  • To chose the most relevant inventory while negotiating a deal

 

Explanation:

The correct option is To see which insertion order is under-pacing. In the context of the Google Display and Video 360 certification, the Intelligence Panel proves valuable in a campaign by allowing advertisers to assess and address under-pacing issues within insertion orders. By utilizing the Intelligence Panel, advertisers can gain insights into the performance of different insertion orders, identifying any discrepancies between expected and actual pacing. This feature aids in optimizing campaign delivery, ensuring that each insertion order meets its pacing goals. It aligns with best practices for monitoring and adjusting campaign performance in Display & Video 360, facilitating efficient management and optimization of insertion orders for improved overall campaign success.

 

How can you perform a bulk creatives upload in Display & Video 360?

By

How can you perform a bulk creatives upload in Display & Video 360?

  • By using a structured data file or a spreadsheet template in Display & Video 360.
  • By using the Display & Video 360 API or a spreadsheet, as there’s no option to upload creatives directly into Display & Video 360.
  • By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.
  • By using Display & Video 360 to upload the creatives directly.

 

Explanation:

To perform a bulk creatives upload in Display & Video 360, you have multiple options. You can use a structured data file or a spreadsheet template within Display & Video 360 for a convenient and organized upload process. Additionally, you can leverage the Display & Video 360 API for programmatic and automated creatives management. Moreover, if preferred, you can upload the creatives directly into Display & Video 360. This flexibility in the upload process allows advertisers to choose the method that aligns with their workflow and efficiency preferences, ensuring a seamless and effective creative management experience in the platform.

 

Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

By

Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

  • Open Auction
  • Private deals
  • Private Auction deals
  • Programmatic Guaranteed

 

Explanation:

 The correct option is Programmatic Guaranteed. In the context of the Google Display and Video 360 certification, for a video game customer running a YouTube connected TV (CTV) campaign, the recommended audience type to use in Display & Video 360 to reach specific audiences is Programmatic Guaranteed. This type of deal provides advertisers with the ability to secure ad inventory in advance, ensuring a guaranteed number of impressions and greater control over targeting specific audience segments. By opting for Programmatic Guaranteed, the video game customer can tailor their campaign to reach the desired audience types effectively, optimizing their advertising strategy for the YouTube connected TV platform. This aligns with best practices for leveraging different deal types within Display & Video 360 to achieve specific campaign objectives.

 

Programmatic Guaranteed deals offer a streamlined purchasing solution that combines automated buying with the benefits of tagless trafficking, sophisticated targeting capabilities, and unified reporting and billing. These deals enable advertisers to secure exclusive inventory through direct negotiations with publishers under a reservation agreement. Once established, this agreement guarantees the inventory, ensuring that neither the publisher nor the advertiser can deviate from the deal. This approach is particularly effective for targeting specific audiences on platforms like YouTube CTV, where reaching the right viewers with precision can significantly impact campaign success.

 

You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

By

You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

  • Maximize clicks
  • Active View
  • Maximize conversions
  • Custom bidding

 

Explanation:

In the context of optimizing a Display & Video 360 campaign for customers with high spending and top transaction return on ad spend, the most suitable bidding strategy is “Custom bidding.” Custom bidding allows advertisers to set specific bids based on their unique campaign goals and performance objectives. By leveraging custom bidding, the clothing retailer can tailor their bids to prioritize users who are more likely to generate significant revenue and provide a favorable return on ad spend. This strategy empowers advertisers to align their bidding approach with the specific metrics and user behaviors that are crucial to the success of their campaign, ensuring a more effective allocation of resources and budget.

 

Custom bidding harnesses both your specific business insights and Google’s AI technology to finely tune how campaign goals are met, ensuring the maximization of return on ad spend. It allows for the optimization of bids based on the value of specific conversion events, goals, or impression signals, making it highly effective for targeting high-value customers. This strategy utilizes inputs from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, enabling precise targeting and bid optimization for the most lucrative customer segments.

Read more here: https://support.google.com/displayvideo/answer/9723477