Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any signiﬁcant results. What’s the reason for this?
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.