Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Influence consideration
- Drive action
- Build awareness
- Increase leads
Explanation:
When creating a new Display campaign to reengage with visitors who did not make a purchase on her online pet store, Catherine should choose the marketing objective of **Drive action**. This objective focuses on encouraging users to take specific actions, such as making a purchase, signing up for a newsletter, or requesting more information. By selecting Drive action, Catherine can create compelling ad creatives and call-to-action messages that prompt previous visitors to her online store to complete a desired action, such as making a purchase this time around. This approach aims to reengage with users who have already shown interest in her products but may need an extra push to convert. Additionally, Drive action campaigns often utilize features like remarketing, which allow Catherine to target users who have previously visited her website but did not complete a desired action, further increasing the likelihood of conversion. Therefore, selecting Drive action as the marketing objective for her new Display campaign is the most appropriate choice for Catherine to effectively reengage with visitors and drive conversions on her online pet store.