Amazon Ads Campaign Planning Certification Answers

An advertiser wants to simultaneously build brand awareness and drive immediate sales. Which combination of ad products would likely be most effective?

• Video ads and Sponsored Display
• Video ads and Sponsored ads
• Sponsored Products and Sponsored Brands

Before determining their media mix and budget allocation, advertisers should first set clear objectives based on Amazon Ads audience insights.

• True

• False

An advertiser wants to measure the impact of their Amazon Ads on their own website sales. Which metric category should they focus on?

• New-to-brand metrics
• Success metrics
• Conversion metrics across the open internet

What advantage does integrating Amazon Ads APIs into campaign management software provide?

• It enables real-time optimization and deeper insights
• It automates campaign creation without strategy input
• It provides basic reporting capabilities only

Amazon Ads’ advertising solutions operate independently of each other, with each ad product serving a single, specific stage of the marketing funnel.

• False

• True

Which ad format would be most effective for a brand wanting to reach listeners during music and news content?

• Standard Display
• Sponsored Products
• Audio ads