An advertiser aims to expand their reach to new potential customers. Their current Sponsored Products campaigns are driving strong sales, but primarily from existing customers. Which strategy would most likely help achieve their goal of reaching new audiences?

 

An advertiser aims to expand their reach to new potential customers. Their current Sponsored Products campaigns are driving strong sales, but primarily from existing customers. Which strategy would most likely help achieve their goal of reaching new audiences?

 

• Switch entirely to Sponsored Brands campaigns
• Implement a Sponsored Display campaign with lifestyle audiences
• Increase budget on existing Sponsored Products campaigns