Microsoft Advertising Native & Display Certification Exam Answers

Microsoft Advertising Native & Display Certification Exam Answers

Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best

Questions:

1. What are the standard dimensions of a mid-page unit or rectangle ad?
2. Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?
3. Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?
4. Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?
5. When is a customer removed from a dynamic remarketing list?
6. A publisher is a source of display advertising inventory.
7. When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.
8. Which parameters are required in universal event tracking for dynamic remarketing in audience ads?
9. What are the recommended minimum image dimensions for Microsoft Audience Ads images?
10. Which statement best describes an ad impression?
11. Which of the following are components of ad unit specifications?
12. Which of the following are best practices when setting up your campaign?
13. Which of the following can you apply to your Microsoft Audience Network campaign?
14. The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.
15. The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.
16. How many types of dynamic remarketing lists are available to an advertiser?
17. Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?
18. A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. Select all available LinkedIn targets. Select all that apply.
19. In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
20. When using the Facebook Import tool, you can import multiple campaigns at a time.
21. Where can you use the Facebook Import tool?
22. In dynamic remarketing, which of the following statements are true regarding past buyers lists? Select all that apply.
23. Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does “cCPV” stand for?
24. Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?
25. Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.
26. What are common display advertising key performance indicators? Select all that apply
27. Which of the following are forms of display advertising? Select all that apply.
28. Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.
29. Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
30. What is the aspect ratio of an ad?
31. What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.
32. What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.
33. Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.
34. On the Microsoft Audience Network, which products do not require age targeting?
35. Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?
36. In which of the following places are display ads shown? Select all that apply.
37. Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.
38. Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
39. Which of the following are display advertising metrics? Select all that apply.
40. Which of the following is a way to gather images for your Microsoft Audience Network campaign?
41. Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data? Select all that apply.
42. Why is display advertising effective? Select all that apply.
43. When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?
44. In which pricing model does an advertiser pay for every thousand impressions?
45. With Microsoft Advertising, you can use dynamic remarketing for which of the following? Select all that apply.
46. Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
47. Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
48. Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this? Select all that apply.
49. Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?
50. Online video ads are not classified as display advertising.
51. Which buying models are used in the Microsoft Audience Network? Select all that apply.
52. In the programmatic method of selling display advertising, how is pricing set?
53. You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.
54. Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import? Organize the options in the correct order.
55. Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.
56. Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.
57. A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
58. Which of the following statements are true of view through conversions? Select al that apply.
59. In the direct or guaranteed method of selling display advertising, how is pricing set?
60. Why is the Microsoft Audience Network brand safe? Select all that apply.
61. What does vCPM stand for?
62. What are the primary lengths, or durations, of video ads? Select all that apply.
63. Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.
64. Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.
65. Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.
66. Which of the following brand safe sites are included in the Microsoft Audience Network? Select all that apply.
67. Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.
68. To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.

Practise questions (25)

In the Microsoft Advertising User Interface, which tab should you select to access the Facebook Import tool?

Select one option.

• Tools tab
• Notifications tab
• Import tab
• Help tab

What is the lookback window on the utilization of keywords for search campaigns expanded to the Microsoft Audience Network?

Select one option.

• 7 days
• 15 days
• 30 days
• 60 days

Which statements correctly describe ad units?

Select all that apply.

• Every ad unit has the same set of dimensions and specifications.
• Ad units can only contain text ads.
• Ad units include banner, video, interactive placements and more.
• Ad units can have different specifications.

Which of the following correctly describes images that can be used on Microsoft Audience Network?

Select all that apply.

• Political or religious images
• Free of embedded text images
• Crude or inappropiate images
• High quality and high definition images

To amplify results on the Microsoft Audience Network via your search campaigns and have more control of your ads, you should include a minimum of how many images in the account?

Select one option.

• No image
• 1 image
• 2 images
• 5 images

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign. Which areas can Francois get insights into using the tool?

Select all that apply.

• Reach estimagion
• Budget and bid suggestion
• Audience composition

The Native Creative Acceptance Policy (NCAP) is designed to prohibit annoying ads.

Select whether the previous statement is ture or false.

• True
• False

What does an aspect ratio of 1:1 indicate?

Select one option.

• The ad is a 1 megabyte file.
• The ad has equal width and height.
• The ad measures 1 centimeter by 1 centimeter.
• The ad measures 1 pixel by 1 pixel.

Display advertising can include images only.

Select whether the previous statement is ture or false.

• True
• False

The Microsoft Audience Networks gives advertisers options for image, feed-based, and video campaigns.

Select whether the previous statement is ture or false.

• True
• False

How often can an advertiser choose to schedule a regular import using the Facebook Import tool?

Select all that apply.

• Daily
• Annually
• Monthly
• Weekly

For stock photos, which guidelines must you follow?

Select all that apply.

• Images must contain text.
• Images may not portray any person in an offensive manner.
• Images may not be used as a trademark, service mark, or logo.
• Images may not infringe on a third party's trademark or intellectual property.

Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?

Select all that apply.

• Create a search advertising campaign.
• Upload or import a catalog.
• Implement a universal event tracking tag.
• Create a Microsoft Merchant Center Store.

Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does "CPM" mean?

Select one option.

• Clicks per month
• Cost for every million ad impressions
• Cost for every 1,000 ad impressions
• Clicks per mille

Contoso Shoes is creating a display ad for its new model of running shoe, the Contoso Create 10. Which best practices should it implement?

Select all that apply.

• En sure the Contoso Shoes brand is clearly identifiable in the ad.
• Include a call to action.
• Design an ad with flashing shoe graphics to attract attention and increase the likelihood a searcher will click on the ad.
• Make Contososhoes.com homepage the landing page when you click on the display ad.