Microsoft Advertising Native & Display Certification Exam Answers

Microsoft Advertising Native & Display Certification Exam Answers

Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best

 

 

 

 

Some questions:

 

Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network?

Select all that apply.

• User's credit card information
• Keywords
• Demographics
• Purchases

 

Which of the following can you apply to your Microsoft Audience Network campaign?

Select one option.

• Sitelink extensions
• Dynamic text insertion
• Ad customizers
• Remarketing lists

 

On the Microsoft Audience Network, wich products do not require age targeting?

Select one option.

• Fitness products
• Tatoos and body piercing
• Gambling
• Alcohol

 

Which of the following statements are true of view through conversions?

Select all that apply.

• It is based upon viewing an ad and a conversion happening later.
• It can help understand platform performance vs. other publishers.
• It is a powerful way to understand ad performance.
• It is a conversion that happens after a user clicks on an ad.

 

You can obtain images for your Microsoft Audience Network campaigns using which resources?

Select all that apply.

• Getty images
• Google import
• TikTok import
• Shutterstock images

 

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

Select all that apply.

• Clients can choose the specific context or location.
• Individual impressions are sold though real-time bidding.
• It is sold through an agreement, contact, or insetion order.
• Packages are pre-sold and guaranteed.

 

Which of the following are display advertising metrics?

Select all that apply.

• Cost per page
• Cost per action
• Cost per click
• Conversion rate

 

Which of the following brand safe sites are included in the Microsoft Audience Network?

Select all that apply.

• Microsoft Edge
• MSN
• Outlook.com
• Microsoft.com

 

In dynamic remarketing, which of the following statements are true regarding past buyers lists?

Select all that apply.

• They require customized universal event tracking set up correctly for that product
• They have past buyers automatically added
• They ensure ads for that product are shown again to the buyer
• They are refreshed within minutes

 

The Microsoft Audience Network has a partnership with Shutterstock to make images avaiable for advertisers that do or do not have their own assets to use for their ads.

Select whether the previous statement is ture or false.

• True
• False

 

Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

Select whether the previous statement is true or false.

• True
• False

 

Frank is creating a shopping feed-based audience campaign for his online store, Frank's Tools. After selecting 'Create Campaign' in the Microsoft Advertising User Interfase, what should Frank select next?

Select one option.

• Conversions in my website
• Visits to my website
• Sell products from your catalog
• Visits to my business location

 

What is the aspect ratio of an ad?

Select one option.

• The ratio of dark to light
• The ration of light to dark
• The ratio of height to width
• The ratio of width to height

 

With Microsoft Advertising, you can use dynamic remarketing for which of the following?

Select all that apply.

• For Microsoft Audience Network campaigns
• Without customizing the standard universal event tracking tag
• Without a Microsoft Merchant Center Store
• For search campaigns

 

Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import?

Organize the options in the correct order.

• Select your Facebook account
• Sign in to your Facebook account
• Access the Import Tab in the Microsoft Advertising User Interface
• Select 'Import from Facebook Ads'

 

In which of the following places are display ads shown?

Select all that apply.

• New websites
• The 'mainline' of search engine results pages
• Mobile apps
• Social media websites

 

Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool?

Select all that apply.

• Location
• Age
• Gender
• Audience lists

 

Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available?

Select all that apply.

• Bidding by name and email adress
• Bid only
• Target and bid
• Cost per acquisition bidding

 

Monica wants to view the performance of her Microsoft Audience Network campaigns. What are ways in which Monica can do this?

Select all that apply.

• In the keyword planner
• Reports in the reports tab
• In the UI campaign/ad group table grid
• On Microsoft.com

 

Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

Select one option.

• Ad distribution
• Goal type
• Goal category
• Campaign type

 

Microsoft Audience Network Campaign performance data can be vieweb by day and hour in the ad schedule tab in the Microsoft Advertisign UI.

Select whether the previous statement is true or false.

• True
• False

 

Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does "CPA" stand for?

Select one option.

• Cost per audience
• Cost per ad
• Cost per analysis
• Cost per action

 

When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?

Select one option.

• -90%
• -50%
• -100%
• -10%

 

Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.

Select wheter the previous statement is true or false.

• True
• False

 

Microsoft audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

Select wheter the previous statement is true or false.

• True
• False

 

To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.

Select wheter the previous statement is true or false.

• True
• False

 

Which buying models are used in the Microsoft Audience Network?

Select all that apply.

• Cost per acquisition
• Cost per click
• Cost per view (Video)
• Cost per thousand impressions

 

What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy?

Select all that apply.

• Insurance
• Pharmaceuticals
• Surveillance
• Penny stocks

 

In the direct or guaranteed method of selling display advertising, how is pricing set?

Select one option.

• The price varies by impression.
• The price is fixed and agreed upon.
• The price is set in real time.
• The price is set in an auction.

 

In the programmatic method of selling display advertising, how is pricing set?

Select one option.

• The price of each impression is fixed and agreed upon.
• The price of each impression is guaranteed before the campaign.
• The price of each impression can vary significantly in a real time bidding auction.
• The price of each impression remains constant throughout the campaign.

 

In which pricing model does an advertiser pay for every thousand impressions?

Select one option.

• Cost per view
• Cost per mille
• Cost per acquisition
• Cost per click

 

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they're performing across a variety of devices. For which devices can they pull this performance data?

Select all that apply.

• Desktops
• Smartphones
• Tablets
• Smart TVs

 

Which of the following is a way to gather images for your Microsoft Audience Network campaign?

Select one option.

• Remarketing lists
• Expanded text ads
• Universal event tracking tags
• Shopping campaigns

 

What are the primary lengths, or durations, of video ads?

Select all that apply.

• 6 seconds
• 15 seconds
• 30 seconds
• 60 seconds

 

Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

Select one option.

• Sponsored content
• Contoso Fresh Food's website
• A Bing search engine result page
• Sponsored articles

 

Which of the following are best practices when setting up your campaign?

Select all that apply.

• Limit site and device exclusion at launch, and optimize after based on key performance indicators.
• Each campaign represents a specific audience your are targeting.
• Start with low bids and low daily budgets.
• Add 3 - 5 images per ad group.

 

Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?

Select one option.

• Dynamic Search Ads
• Product ads with Microsoft Shopping
• Microsoft Audience Network Audience Ads
• Flyer extensions

 

A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. Select all available LinkedIn targets.

Select all that apply.

• Industry
• Company
• Job function
• Tenure

 

What does vCPM stand for?

Select one option.

• Viewable cost per mille
• Volume cost per mille
• Viewable cost per million
• Volume cost per million

 

Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to?

Select all that apply.

• The accepted file types are JPG, PNG, or GIF.
• The image must be high resolution.
• The image must adhere to the Microsoft Audience Network policy.
• The text must be both embedded in and overlay the image.

 

Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does "cCPV" stand for?

Select one option.

• Cost-per completed visit
• Clicks-per completed visit
• Cost-per completed view
• Clicks-per completed view

 

Why is the Microsoft Audience Network brand safe?

Select all that apply.

• All ads follow strict Microsoft editorial guidelines.
• Integral Ad Science (IAS) protection is layered on.
• Ads serve alogside user generated content.
• There is full site transparency and opt-out functionality.

 

Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?

Select one option.

• 1 Image
• 2 Images
• 3 Images
• 5 Images

 

Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?

Select one option.

• 1 - 14 days
• 1-60 days
• 1- 90 days
• 1- 180 days

 

A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

Select one option.

• Ads featuring the same pair of running shoes are shown to the customer.
• Ads showing shoes from a competitor are show to the customer.
• Ads showing socks from the shoe company are shown to the customer.
• Ads featuring similar running shoes are shown to the customer.

 

When using the Facebook import tool, you can import multiple campaigns at a time.

Select whether the previous statement is true or false.

• True
• False

 

Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?

Select one option.

• Segment functionality
• View through conversions
• Publisher website report
• The dimensions tab

 

What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns?

Select all that apply.

• Image extensions
• Auto-retrieval via your website
• Auto-retrieval via the internet
• Shutterstock

 

Where can you use the Facebook Import tool?

Select one option.

• Only in the United States
• All countries globally
• Only in the United States on Canada
• Countries where Microsoft Audience campaigns are available

 

Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign?

Select all that apply.

• Build a keyword list.
• Identify their key success metrics.
• Evaluate their bidding strategy.
• Gather their campaign images.

 

How many types of Dynamic Remarketing lists are available to an advertiser?

• 10 lists
• 5 lists
• 3 lists
• 1 list

 

Online video ads are not classified as display advertising.

Select whether the previous statement is ture or false.

• True
• False

 

In the programmatic method of selling display advertising, wich statements describe pricing?

Select all that apply.

• It is sold automatically through a digital marketplace.
• A set number of impressions is pre-sold.
• It takes place through an auction.
• Each impression can vary in price.

 

Which of the following are forms of display advertising?

Select all that apply.

• Native ads
• Video ads
• Display ads
• Expanded text ads

 

Contoso Fitness Company's new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?

Select all that apply.

• In Change History in the Microsoft Advertising User Interface
• Directly in the Microsoft Advertising User Interface in the campaign grid
• In Settings in the Microsoft Advertising User Interface
• Through the Reporting tab

 

Why is display advertising effective?

Select all that apply.

• It builds brand awareness.
• It is a text-only format.
• You only ever pay when someone clicks on your ad.
• It drives conversions.

 

What are common display advertising key performance indicators?

Select all that apply.

• Click-through rate
• Query shade
• Number search engine result page loads
• Number of impressions delivered

 

Practise questions (25)

 

In the Microsoft Advertising User Interface, which tab should you select to access the Facebook Import tool?

Select one option.

• Tools tab
• Notifications tab
• Import tab
• Help tab

 

What is the lookback window on the utilization of keywords for search campaigns expanded to the Microsoft Audience Network?

Select one option.

• 7 days
• 15 days
• 30 days
• 60 days

 

Which statements correctly describe ad units?

Select all that apply.

• Every ad unit has the same set of dimensions and specifications.
• Ad units can only contain text ads.
• Ad units include banner, video, interactive placements and more.
• Ad units can have different specifications.

 

Which of the following correctly describes images that can be used on Microsoft Audience Network?

Select all that apply.

• Political or religious images
• Free of embedded text images
• Crude or inappropiate images
• High quality and high definition images

 

To amplify results on the Microsoft Audience Network via your search campaigns and have more control of your ads, you should include a minimum of how many images in the account?

Select one option.

• No image
• 1 image
• 2 images
• 5 images

 

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign. Which areas can Francois get insights into using the tool?

Select all that apply.

• Reach estimagion
• Budget and bid suggestion
• Audience composition

 

The Native Creative Acceptance Policy (NCAP) is designed to prohibit annoying ads.

Select whether the previous statement is ture or false.

• True
• False

 

What does an aspect ratio of 1:1 indicate?

Select one option.

• The ad is a 1 megabyte file.
• The ad has equal width and height.
• The ad measures 1 centimeter by 1 centimeter.
• The ad measures 1 pixel by 1 pixel.

 

Display advertising can include images only.

Select whether the previous statement is ture or false.

• True
• False

 

The Microsoft Audience Networks gives advertisers options for image, feed-based, and video campaigns.

Select whether the previous statement is ture or false.

• True
• False

 

How often can an advertiser choose to schedule a regular import using the Facebook Import tool?

Select all that apply.

• Daily
• Annually
• Monthly
• Weekly

 

For stock photos, which guidelines must you follow?

Select all that apply.

• Images must contain text.
• Images may not portray any person in an offensive manner.
• Images may not be used as a trademark, service mark, or logo.
• Images may not infringe on a third party's trademark or intellectual property.

 

Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?

Select all that apply.

• Create a search advertising campaign.
• Upload or import a catalog.
• Implement a universal event tracking tag.
• Create a Microsoft Merchant Center Store.

 

Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does "CPM" mean?

Select one option.

• Clicks per month
• Cost for every million ad impressions
• Cost for every 1,000 ad impressions
• Clicks per mille

 

Contoso Shoes is creating a display ad for its new model of running shoe, the Contoso Create 10. Which best practices should it implement?

Select all that apply.

• En sure the Contoso Shoes brand is clearly identifiable in the ad.
• Include a call to action.
• Design an ad with flashing shoe graphics to attract attention and increase the likelihood a searcher will click on the ad.
• Make Contososhoes.com homepage the landing page when you click on the display ad.