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Semrush Content Marketing Toolkit Course Exam Answers

Semrush Content Marketing Toolkit Course Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/content-marketing-toolkit-course/

 

Questions:

  1. Which Google tools can you connect to your Content Audit project? Choose two answers.
  2. What does the SEO Writing Assistant take into account when calculating the overall score? Choose three answers.
  3. You have four long-tail keywords to choose from for your copy. Which of the following will you pick?
  4. How do you ensure that you have found the most resonant headline for your copy?
  5. The Brand Monitoring tool can be used for:
  6. From which SEMrush tool can you export keywords directly to the SEO Content Template?
  7. Which option enables you to publish multiple different posts with a predefined schedule?
  8. Why would you connect your Google Analytics account to the Post Tracking tool?
  9. Fill in the blanks. With the Marketing Calendar tool, you can create and manage multiple \_\_\_\_\_. Within them, you can create different \_\_\_\_\_, which, in turn, may comprise several \_\_\_\_\_.
  10. You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool
  11. To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.
  12. Look at the image below. According to the Keyword Manager, it will be easier to get higher position in Google if you write an article using the first set of keywords.
  13. Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.
  14. Which tools should a marketing specialist use to assess their online reputation? Choose two answers.
  15. You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
  16. The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors
  17. You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?
  18. Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?
  19. Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.
  20. What are the SEO Content Template Tool’s key recommendations based on?
  21. What does the TF-IDF metric from On Page SEO Checker show?
  22. With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?
  23. Which SEMrush tool can be integrated with your Google Analytics account in order to see how your blog posts perform?
  24. Which metrics does the Social Media Tracker NOT track for a Facebook account?
  25. The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.
  26. You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.
  27. When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?
  28. Which two types of notifications can you set up in the Marketing Calendar?
  29. What can be done with the help of the Marketing Calendar? Choose three answers.
  30. Which metrics AREN’T available in the Content Audit report? Choose three answers.
  31. Which metrics are available in the Content Audit report? Choose three answers.
  32. While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?
  33. Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?

 

Fill in the blanks. With the Marketing Calendar tool, you can create and manage multiple \_\_\_\_\_. Within them, you can create different \_\_\_\_\_, which, in turn, may comprise several \_\_\_\_\_.

By

Fill in the blanks. With the Marketing Calendar tool, you can create and manage multiple \_\_\_\_\_. Within them, you can create different \_\_\_\_\_, which, in turn, may comprise several \_\_\_\_\_.

 

  • campaigns, events, activities
  • activities, campaigns, tasks
  • campaigns, activities, tasks
  • activities, campaigns, events

 

Why would you connect your Google Analytics account to the Post Tracking tool?

By

 

Why would you connect your Google Analytics account to the Post Tracking tool?

 

  • This cannot be done
  • To see the amount of traffic driven by your articles to the websites they’re published on
  • To see the amount of traffic driven by your articles on third-party websites to your domain

 

The Brand Monitoring tool can be used for:

By

 

The Brand Monitoring tool can be used for:

 

  • Content distribution – it can help you find resources for backlinks and mentions
  • Both content distribution and content performance evaluation
  • Content performance evaluation – it can help you reveal backlinks and mentions you’ve already acquired

 

How do you ensure that you have found the most resonant headline for your copy?

By

How do you ensure that you have found the most resonant headline for your copy?

 

  • It’s within the card marked ‘trending subtopic’
  • It’s within the card with the highest topic efficiency
  • It has a green bullhorn
  • It’s within the green card