Amazon Ads Campaign Planning Certification Assessment Answers

What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?

• Access to Amazon’s video studios
• Access to premium placements on Amazon’s homepage
• Access to in-stream video placements on exclusive Amazon inventory
• Access to out-stream video placements on third-party properties

Explanation:

This is because when advertisers develop video content as a co-marketing campaign with Amazon, they gain access to in-stream video placements on exclusive Amazon inventory, which are not available with standard video. This can lead to higher engagement and conversions as the video ads are shown to a more targeted audience on Amazon’s platform.

Juan Carlos is an advertiser of luxury perfumes. Juan Carlos would like to understand what audiences are the most similar ones to their existing customers that they could potentially reach through their advertising. He should use…

• Audience insights
• Overlap reports
• Retail insights
• Audience planning tool

Johnson wants to review 3 years of shopping insights and understand daily, weekly, monthly, quarterly, and yearly trends. Johnson can access this information by using Amazon Brand Analytics.

• True

• False

Advertisers who sell in AND outside of the Amazon store can use the audience planning tool.

• True

• False

Explanation:

The audience planning tool in Amazon Ads Campaign Planning Certification Assessment is only available for advertisers who sell products within the Amazon store. The tool is designed to help advertisers identify and target specific audiences on Amazon based on their search and purchase behavior on the platform. Advertisers who sell products outside of the Amazon store can still use other targeting options like interest-based targeting or demographic targeting.

What stages of the shopping journey does the audience planning tool consider? Select all that apply.

• Awareness

• Consideration

• Purchase

• Loyalty

Marina wants to better understand her customer base for her art supplies. She is trying to decide if she should focus on reaching new audiences or decide to drive brand loyalty. To do so, Marina should use the brand engagement insight.

• False

• True