The Amazon Ads campaign planning Certification validates an individual’s proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals. This certification is best suited for advertising and marketing professionals in planning and strategy roles who may leverage a variety of Amazon Ads' solutions, including sponsored ads, display, video, and custom solutions.
What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?
What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?
- Access to Amazon’s video studios
- Access to premium placements on Amazon’s homepage
- Access to in-stream video placements on exclusive Amazon inventory
- Access to out-stream video placements on third-party properties
Explanation:
This is because when advertisers develop video content as a co-marketing campaign with Amazon, they gain access to in-stream video placements on exclusive Amazon inventory, which are not available with standard video. This can lead to higher engagement and conversions as the video ads are shown to a more targeted audience on Amazon’s platform.