Partnerships Experience Academy Exams Answers (Pxa) - Impact.com

Answers to all Partnerships Experience Academy (Pxa) certification exams  - Impact.com

This file contains all possible real exam questions with 100% correct and verified answers to all 3 PXA certification exams:

• Affiliate and Partnerships Industry - Fundamentals Certification Path
• Affiliate and Partnerships Industry - Associate Certification Path
• Getting Started with Influencer Partnerships - Certification Path

 

 

 

 

Some questions:

 

 

Select the correct answer. What is NOT an example of a partner?

• Blogger
• Google PPC
• Coupon Website
• Influencer

 

Is this statement true or false? Attribution is the art and science of determining which partner or partners are responsible for driving a user to convert during a particular customer journey.

• False
• True

 

Select the correct answers. “Brand” is another name for ______. (Please select all that apply.)

• Publisher
• Advertiser
• Merchant
• Partner

 

Select the correct answers. What does CPA stand for?

• Cost Per Asset
• Cost Per Advertisement
• Cost Per Acquisition
• Cost Per Action

 

Is this statement true or false? Retargeting ads are a type of display advertising.

• True
• False

 

Select the correct answer. Tracking technology attributes and credits sales to _________.

• the correct financial services company
• the correct advertiser
• the correct program manager
• the correct publisher

 

Is this statement true or false? The majority of Millennials trust traditional marketing.

• True
• False

 

Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.

• False
• True

 

Select the correct answer. Brands and partners reaching a mutual agreement on the best payout and terms to achieve the brand’s desired outcomes falls under which phase of the Partnerships Lifecycle?

• Engage
• Tracking
• Contract and Pay
• Optimize

 

Select the correct answer. “Recruitment” in the affiliate and partnerships industry refers to which of the following?

• The optimization of all reporting and analytics
• Brands seeking potential new partnerships
• Partners offering media buys to brands
• Brands targeting competitors and their customers directly

 

Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?

• Engage
• Discover and Recruit
• Protect and Monitor
• Optimize

 

Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?

• The company wants to provide a percentage of the final sale value to partners
• The company wants to acquire customers in a free trial
• The company wants their Google search program to see more success
• The company wants new customers

 

Is this statement true or false? Brands pay partners commission.

• True
• False

 

Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?

• Partner A
• Paid Search
• Partner B
• Organic Search

 

Select the correct answer. Which of the following would be an example of a partner in the retail vertical?

• Coupons.com
• AccelerationPartners.com
• Nike.com
• Facebook.com

 

Select the correct answer. What is NOT a standard affiliate and partnerships KPI?

• Average Order Value
• Bounce rate
• #of Sale-producing Partners
• Conversion Rate

 

Select the correct answer. What are some common affiliate and partnerships KPIs?

• Current Ratio, Quick Ratio, Working Capital
• Page Views, Time on Site, Bounce Rate
• Quality Score, Burn Rate, Jump Rate
• Revenue, New Customers, Average Order Value

 

Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:

• Paid Search
• Influencer
• Affiliate and Partnerships
• Organic Search

 

Select the correct answer. How many impressions does CPM calculate the cost for?

• Cost per One Impression
• Cost per Hundred Impressions
• Cost per Thousand Impressions
• Cost per Million Impressions

 

Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?

• CPC
• CPI
• CPL
• % of Sale

 

Select the correct answers. Partnerships make it easier for brands to ______.

• view affiliates as partners
• diversify their marketing spend
• create consumer trust
• be less agile in their marketing efforts

 

Select the correct answers. What is an example of a partner in the subscription vertical?

• Coupons.com
• AccelerationPartners.com
• Amazon Prime
• Adidas.com

 

Select the correct answers. “Tracking technology” is another name for ________.

• Advertisers
• Publishers
• Partnerships Platform
• Affiliate Network

 

Select the correct answer. What is the most common type of attribution method in the affiliate and partnerships industry?

• first-click attribution
• multi-touch attribution
• CPA attribution
• last-click attribution

 

Is this statement true or false? Rev share is the same as commission.

• False
• True

 

Is this statement true or false? Paid search, display, and paid social are examples of paid online marketing channels.

• False
• True

 

Select the correct answer. An influencer would be an example of a _____.

• Publisher
• Technology Provider
• Advertiser
• Network

 

Select the correct answer. What is the main goal of display ads?

• Increase customer value
• Increase brand engagement
• Increase brand awareness
• Establish brand authority

 

Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?

• % of Sale
• CPL
• CPC
• CPI

 

Select the correct answer. “Partner” is another name for _____.

• Network or Platform
• Publisher
• Agency
• Brand

 

Select the correct answer. What entity tracks the sales between brands and publishers?

• Advertisers and Partners
• UTM Parameters
• Agencies
• Networks or Platforms

 

Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?

• False
• True

 

Which of the following are reasons that trademark alerts are important?

• Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
• Trademark infringments devalue the partnerships channel
• Trademark alerts can notify brands about invalid offers that are displayed
• Trademark infringements lower paid search costs

 

Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?

• True
• False

 

Which party should benefit the most as a result of media planning negotiations?

• Both
• The advertiser
• The publisher

 

A setup fee is also commonly referred to as a(n) ___________ fee?

• incorporation
• integration
• merger
• combination

 

Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.

• request for proposal (RFP)
• Review, negotiate and sign
• marketing calendar
• strategy

 

What can a media buy can also be referred to as?

• Paid placement
• Placement
• Exchange
• Advertisement

 

In media buying, RFP stands for __________________.

• Rules for Participation
• Respect for People
• Request for Proposal
• Reasonable Further Progress

 

Which of the following is the correct formula for conversion rate?

• transactions / clicks
• revenue / cost
• cost / action
• revenue / transactions

 

Which of the following is the correct formula for AOV?

• revenue / cost
• transactions / clicks
• cost / action
• revenue / transactions

 

Which of the following is the formula that you would use to calculate incremental revenue lift?

• revenue - transactions
• cost - actions
• actual revenue - baseline revenue
• revenue - cost

 

What are important things to evaluate when analyzing an affiliate marketing program’s performance?

• Defining the narrative behind the data
• Understanding program averages
• Requesting a make-good
• Identifying anomolies

 

Reversals can be submitted at any time. Is this statement true or false?

• True
• False

 

How do we know that a particular affiliate drove a sale?

• Commission Rate
• CPA
• Placement
• Attribution

 

Which of the following are the main tracking components to understand?

• CSS
• Click redirects
• Cookies
• Linking

 

Small pieces of data that are stored on a user’s device via their browser are called _______.

• Cookies
• Linking
• Click redirects
• FTP

 

Which of the following represents a file of all products sold and their characteristics?

• Product feed
• Deep linking
• Text link
• Banner

 

The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.

• baseline
• general
• topical
• low-level

 

What should a brand consider when setting its baseline commission rate?

• HR Benefits
• Company CAC goals
• Leaving room for media buys
• Competitors and “like” brands’ baseline rates

 

Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.

• ROAS
• Commission Rate
• AOV
• Conversion Rate

 

Which of the following is not a recommended step when assessing competitors’ affiliate programs?

• Search high-volume publishers for your competitors
• Google the competitors’ names plus “affiliate program” to find the competitors’ public-facing affiliate page with more information on their program.
• Contact the competitor(s) and ask them what their baseline commission rate is
• Search high-volume keywords for your competitors

 

Which of the following can a brand use to discover new partners?

• Marketo
• Social Media
• Google Search
• Network or Platform Marketplaces

 

Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?

• Coupon
• Content
• Deal
• Loyalty

 

Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?

• False
• True

 

Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?

• Coupon
• Sub-affiliate network
• Content
• Loyalty

 

Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?

• Exclusive promo code
• Commission increase
• Free shipping
• Free product

 

What are the drawbacks of working with influencers?

• Influencers are difficult to scale quickly.
• Influencers improve trust in your brand and increase awareness.
• Finding influencers who are a good fit for your brand takes time.
• Influencers may prefer to individually negotiate every deal, which can be time consuming.

 

Why is it beneficial for a brand to offer unique promo codes to partners?

• Certain publisher types, like influencers and podcasts, may have a hard time tracking sales with a traditional tracking link
• Partner payouts occur within 10 days for sales tracked with a code
• No sales track without promo codes
• Partners no longer have to set up banking details for sales generated with a promo code

 

A program one-sheet should include all but which of the following?

• Baseline commission rates
• Creative image
• “Click to Apply” button
• High competitor commission rates

 

All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.

• Flat fees
• Reversals
• Tiered commissions
• Free product

 

Which of the following is not an affiliate partnership business model? Select the correct answer.

• Super-affiliate network
• Coupon
• Content
• Loyalty

 

Open Rate is a KPI that evaluates the following kind of placement:

• Email placement
• Gift list placement
• Cashback event placement
• Category placement

 

Which of the following is the correct formula for ROAS?

• cost / action
• revenue / cost
• revenue / transactions
• transactions / clicks

 

What type of data shows a list of individual actions or transactions?

• Transaction-level data
• Dimensional data
• Program-level data
• Company balance sheet data

 

Which of the following is an example of a content placement?

• Cashback event placement
• Gift list placement
• Brand-page placement
• Banner ad placement

 

Which of the following are methods of data capture?

• APIs
• Tags
• CDG
• FTP

 

Which of the following is a traditional or foundational affiliate?

• Influencers
• Deal
• B2B
• Charity

 

Which kind of partner would brands most likely choose to drive app downloads?

• Influencers
• Partners specializing in longtail content
• Partners specializing in product reviews
• Partners specializing in lead generation

 

The program’s cost per engagement benchmark refers to:

• The number of views.
• The dollar amount spent per engagement
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

What does return on investment (ROI) refer to?

• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.

 

The program’s total impressions benchmark refers to:

• The number of views.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

What does conversion rate refer to?

• The percentage of clicks that result in the desired action.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.
• The percentage of viewers who clicked a link.

 

What does click through rate refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of viewers who clicked a link.
• The percentage of clicks that result in the desired action.
• The gross revenue generated by every dollar of advertising spend.

 

Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?

• True
• False

 

If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

• Clicks, sales, sign-ups, and downloads
• Impressions, engagement, and conversation
• Sentiment, Saves, Shares, Pins

 

If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

• Impressions
• Average Order Value
• Engagement
• Conversation

 

Which payment models are best to use in a once-off campaign?

• Affiliate performance model
• Product gifting/seeding
• Content retainers (fixed fees)
• Pay-per-post

 

What is the main benefit of the Nano influencer tier?

• Reach and accessibility
• High performance
• Engagement and affordability
• Inexpensive content generation

 

In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?

• True
• False

 

A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?

• False
• True

 

If your goals are tied to reach and branding, you should consider using:

• Micro influencers
• Megawatt influencers

 

What is the main benefit of the Mid-tier influencer?

• They are effective at driving credibility and education around the brand
• They offer inexpensive content generation
• They guarantee high performance
• They ensure engagement and affordability

 

If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

• Sentiment, Saves, Shares, Pins
• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

 

What is the main benefit of the Megawatt influencer tier?

• They ensure engagement and are affordable
• They offer mass awareness
• They guarantee reach and accessibility
• They offer inexpensive content generation

 

Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?

• Pay-per-post
• Product gifting/seeding
• Content retainers (fixed fees)
• Affiliate performance model

 

Choose the best example of the pay-per-post model.

• Brand pays a fee for each app download the influencer drives
• Brand pays the influencer for a single post
• Brand sends the influencer a custom PR package with gifts
• Brand pays a monthly fee to an influencer

 

What is the main benefit of the Micro influencer tier?

• Impressions scale with resource investment
• Reach and accessibility
• Engagement and affordability
• High performance

 

When is it best to use the content retainer model?

• When engaged in ambassador-ship or long-term partnerships
• When engaged in once-off campaigns

 

If your company goals are to increase brand awareness, you should be concerned with the following metrics:

• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

 

What types of content should you be focusing on if your goal is brand traffic and conversion?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links
• Long Form Video Content (YouTube, IGTV), Pinterest

 

Which statement is true for Mid tier influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They are the most expensive influencer tier
• They are generally rising creators with category credibility

 

Which statement is true for Nano influencers?

• They are effective at driving credibility, engagement, and topic education
• They are typically used for gifting or seeding campaigns
• They have the highest reach
• They generate strong impressions and conversion

 

Which statement is true for Macro influencers?

• They are typically used for gifting or seeding campaigns
• They are digital natives with mature and extensive platform reach
• They are great at generating grassroots awareness, engagement and conversation
• They provide the highest number of non-cash influencers hired

 

What types of content should you be focusing on if your goal is brand awareness?

• Long Form Video Content (YouTube, IGTV), Pinterest
• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

 

Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?

• True
• False

 

Which statement is true for Megawatt influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They have the lowest reach
• They are effective at driving credibility, engagement, and topic education

 

“Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?

• False
• True

 

What are the minimum required components required for amplification?

• Amplification budget
• Call to action (CTA)
• Influencer content
• Trackable links
• Your target audience
• Usage rights

 

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

• Influencers might prefer one platform over another.
• Different platforms have different capabilities.
• Posting on certain platforms have differing costs.

 

In an influencer brief, what is the purpose of a scope of work?

• It clarifies the deliverables the influencer is contracted to complete.
• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies a theme or idea you want the influencer to express in their own words.

 

Which of the following factors would have an effect on the cost of running an influencer program?

• Influencer fees
• Usage rights
• Exclusivity
• KPIs

 

In an influencer brief, what is the purpose of a campaign message?

• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies the deliverables the influencer is contracted to complete.

 

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

• It clarifies the deliverables the influencer is contracted to complete.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides specific requirements not covered in the other components that need to be adhered to.

 

An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?

• False
• True

 

What is the main benefit of the Macro influencer tier?

• They offer reach and accessibility
• They have mature audiences and extensive reach, great for generating strong impressions and conversions
• They guarantee high performance
• They ensure engagement and affordability

 

Which of the following are influencer grouping factors?

• Partnership models
• Social media outlet
• Content types
• Tiers

 

Influencer tiers refer to the influencer’s…

• Partnership size
• Gross income
• Follower size
• Net income

 

In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?

• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides them with an idea of how you don’t want to be represented.
• It clarifies the deliverables the influencer is contracted to complete.

 

Amplification involves boosting content using paid ads. Is this statement true or false?

• True
• False

 

In an influencer brief, what is the purpose of a timeline?

• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies the deliverables the influencer is contracted to complete.

 

What types of content should you be focusing on if your goal is consideration and intent?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Long Form Video Content (YouTube, IGTV), Pinterest
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

 

Which statement is true for Micro influencers?

• They generate strong impressions and conversion
• They are the most expensive influencer tier
• They are great at generating grassroots awareness, engagement, and conversation
• They are digital natives with mature and extensive platform reach

 

The program engagement rate benchmark refers to:

• The dollar amount spent per engagement.
• The number of views.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

The program’s cost per mille benchmark refers to:

• The percentage of potential customers who interacted with the content.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The number of views.

 

What does return on ad spend (ROAS) refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The gross revenue generated by every dollar of advertising spend.

 

When referring to influencer grouping factors, “partnership models” refers to:

• The various types of content used by influencers to promote brands
• The various types of platforms used by influencers to publish content
• The way a brand partners with an Influencer
• The influencers follower size, typically measured with Instagram

 

Which is NOT an advantage of using influencers to support your brand?

• Increased time spent on finding the correct influencer(s) for your brand
• Increased potential top-of-funnel traffic
• Increased awareness and trust in your brand

 

Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?

• False
• True

 

A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

• True
• False