Building your Lead Gen Form and video retargeting audience may take up to:
- 48h
- 24h
- 72h
Home » LinkedIn marketing strategy certification exam answers
LinkedIn marketing strategy certification exam answers
This certification exam will test your knowledge in using LinkedIn's organic and paid advertising solutions throughout your media strategy. The certificate expires after 2 years.
Exam url: https://training.marketing.linkedin.com/marketing-strategy-exam
Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program
Questions:
When should I use Offline Conversions?
Lead scoring is a methodology for ranking leads to determine their sales-readiness.
Lead Gen Forms drive 5x higher conversion than landing pages.
Your lead gen scoring model can be based on…
What are the benefits of targeting broadly? Select all that apply.
In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
What actions contribute to lead scoring? Select all that apply.
What are some ways you can set up a successful lead scoring model? Select all that apply.
Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
When should I use a Lead Gen Form?
According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
According to LinkedIn, what is the most important aspect for a creative to capture someone's attention?
Demand gen campaigns should be carried out…
According to LinkedIn, brand awareness campaigns can also improve hiring.
According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
When setting up Conversion Tracking on your website, what is the conversion window?
A lead scoring model has different components that can be selected based on… Select all that apply
Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
Why is it important to share the length of your sales cycle with your LinkedIn representatives?
Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn's best practices?
Define a Marketing Qualified Lead (MQL).
All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
How many website visitors do you need to activate a Website Retargeting campaign?
Amanda wants to increase website visitors. What should she explore? Select all that apply.
Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
When creating a Lead Gen Form, you can use any type of URL.
LinkedIn's B2C audience has two times the buying power of an average web audience.
How can you use LinkedIn Lead Gen Forms? Select all that apply.
Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
What are the advantages of thought leadership? Select all that apply.
Can you require someone provides their work email address in a Lead Gen Form?
A company wants to distribute its latest white paper and gather potential buyers' data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
According to LinkedIn, what are the top considerations for a successful brand awareness campaign?
What immediate result will I get with a Lead Gen Form?
Which of the following funnel stages apply to brand marketing? Select all that apply.
How many assets do you need when creating your Lead Gen Form?
A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
Maxime is running a video ad but he's finding it isn't leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
How would you define Lead Generation?
Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn's best practice?
95% of buyers are out of market at any given time.
Reach Optimization must be enabled to see forecasted results for both reach and frequency.
Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?
Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
Banisha wants to understand her customers' business priorities. Which ad type would help her gather those insights?
Brand equity requires the company to build mental availability with the prospective customer.
Alexandra is working on her company's thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
When should I use Conversion Tracking?
What type of conversions will I get with Conversion Tracking?
Zhang Wei wants to build his lead gen audience but he doesn't know where to start. Which tips would be useful? Select all that apply.
Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
What is maximum delivery bidding strategy?
You can edit all fields in a Lead Gen Form even if it's already assigned to an active campaign.
Javier is setting up a lead generation campaign. How should he approach targeting?
Mohammad wants to nurture leads but he isn't sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
What type of conversions will I get with Offline Conversions?
What are the key advantages of using LinkedIn for Conversion Tracking? Select all that apply.
Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
How would you define Demand Generation?
According to LinkedIn, how many members drive business decisions?
Which Ad Formats support Lead Gen Forms? Select all that apply.
What is lead scoring?
The retargeting audience LinkedIn creates automatically excludes conversions.
A LinkedIn Marketing Partner can help you create a lead gen model.
LinkedIn's campaign objectives support which stages in the marketing funnel? Select all that apply.
Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
Which tactics can you use to drive leads and track conversions? Select all that apply.
Which ad format lets you edit some Lead Gen Form fields in an active campaign?
What should you do if you're seeing high engagement rates but low conversion? Select all that apply.
LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
Thought leadership content can earn decision makers' trust, influencing them to… Select all that apply.
In marketing, the terms 'Demand Generation' and 'Lead Generation' are interchangeable.
Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
In order to download leads, you would need the following access… Select all that apply.
Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
According to LinkedIn, what are the main reasons why marketers run into difficulty driving leads and conversions? Select all that apply.
Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
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Building your Lead Gen Form and video retargeting audience may take up to:
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Scott is focused on building his company’s brand. What should he focus on? Select all that apply.
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Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
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Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select 2.
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Brand equity requires the company to build mental availability.
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According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.