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HubSpot Growth Driven Design Agency Certification Exam Answers

HubSpot Growth Driven Design Agency Certification Exam Answers

 

Exam URL: https://academy.hubspot.com/courses/growth-driven-design-agency

 

Questions:

  1. According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?
  2. Which of the following is NOT a way Growth-Driven Design impacts your agency?
  3. Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.
  4. Which of the following are the two major workshops to host during the strategy stage?
  5. Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?
  6. According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?
  7. What is the purpose of the “GDD Starter”? package?
  8. As you build larger packages, which two steps of the sprint cycle should you increase the majority of the effort in?
  9. Imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their redesign. Based on the scenario above, how would you break up the quote?
  10. What is the minimum recommended length of a Growth-Driven Design engagement?
  11. Which of the following is NOT part of the new mindset for thinking about a website?
  12. Why is it important to sell Growth-Driven Design differently?
  13. True or False? Although it may require adaptations, all companies and websites are a good-fit for Growth-Driven Design?
  14. Which of the following is a great example of a cue to look for in potential GDD leads?
  15. Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?
  16. Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
  17. You’re hosting an exploratory call with a regional trucking company who came to you interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?
  18. Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?
  19. Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
  20. Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site – making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
  21. True or false? Your agency’s strategist should be included in sales conversations.
  22. Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling __________ and __________, not _____________.
  23. Which of the following is NOT a client service outcome your service team should achieve in the strategy stage?
  24. Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?
  25. During your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?
  26. Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?
  27. Based on the training, which of the following is the most important consideration when building a launch pad website?
  28. Which of the following is NOT a client service outcome in the launch pad stage?
  29. Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is critical for you to establish before you start a new launch pad website project?
  30. Which of the following tactics should be integrated into the conversations early and often when talking with clients about their launch pad websites?
  31. Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?
  32. Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?
  33. Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?
  34. True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.
  35. Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?
  36. Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.
  37. Which of the following best describes the purpose of reporting with Growth-Driven Design clients?
  38. Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.
  39. When is the best time to start the renewal conversation?
  40. True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.
  41. Which action best describes how your team should present the science fair action items?
  42. Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?
  43. When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
  44. True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.
  45. Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?
  46. True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.
  47. Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?
  48. Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?
  49. Fill in the blank: Based on the training, the recommended three person pod consists of a __________.
  50. Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.
  51. When is the best time to find partners and subcontractors to work with?
  52. True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.
  53. Which of the following best describe the value of using a kanban board?
  54. A daily standup is a ___________ or less standing meeting with the _______ to review and update the _________.
  55. Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?
  56. What is the purpose of the GDD starter package?
  57. Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote?
  58. True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.
  59. Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?
  60. Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?
  61. During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?
  62. True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.
  63. Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?
  64. When is the best time to start the renewal conversation?
  65. True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.
  66. Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?
  67. True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.
  68. Which of the following best describes the value of using a Kanban board?
  69. A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.
  70. According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?
  71. You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?
  72. Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
  73. Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?
  74. Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?
  75. Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?
  76. Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?
  77. Fill in the blank: Based on the training, the recommended three-person pod consists of a __________.
  78. Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?
  79. A critical first step to choosing your website design tools is to ___________.
  80. When searching for website design tools, look for tools that ___________.

 

Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

By

Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

 

  • Deny their request and explain that it is outside the scope of the current engagement.
  • Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
  • Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
  • Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

 

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

By

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

 

  • False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
  • True – Implementing hacks helps your team save time and drive big results.
  • False – Although there will be some easy to implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time – not quick hacks.
  • True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks”? as possible is a great strategy to do that.

 

Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

By

Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

 

  • First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
  • First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
  • First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
  • Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

 

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

By

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

 

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
  • Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.

 

When searching for website design tools, look for tools that ___________.

By

When searching for website design tools, look for tools that ___________.

 

  • are highly collaborative
  • understand user behavior
  • turn insights into experiments
  • impact overall business growth
  • all of the above

 

A critical first step to choosing your website design tools is to ___________.

By

A critical first step to choosing your website design tools is to ___________.

 

  • map your data to you your website
  • import all user data into your platform
  • map business goals to website functionality
  • review your budget for spending limits
  • ask your team what tools they like to use