Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?
- Geographic insights
- Amazon Marketing Cloud
- Targeting and keyword reports
- Amazon Attribution
Amazon Attribution is a measurement and analytics solution provided by Amazon that allows you to measure the impact of your non-Amazon marketing channels on Amazon shopping activity and sales. With Amazon Attribution, you can track clicks, impressions, and other metrics for your non-Amazon marketing channels and see how they impact shopping activity and sales on Amazon.