How many Facebook accounts can be linked to Search Ads 360 at a time?
- Two
- Four
- One
- Three
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Search Ads 360 Certification Exam Answers
The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.
This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.
You will have 75 minutes to complete 50 multiple choice questions of a total of 148 possible.
A score of 80% or higher is required to pass the exam.
Questions:
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How many Facebook accounts can be linked to Search Ads 360 at a time?
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If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?
Explanation:
For a new bid strategy in Search Ads 360, it’s advisable to wait at least two weeks from the launch date before making any performance evaluations or adjustments. This period allows the algorithm to go through its initial calibration phase, which is necessary for any newly implemented strategy. The calibration process typically spans one to two weeks and is essential for the strategy to start reflecting accurate performance data.
Once you reach the second or third week, it’s important to review the bid strategy to ensure that the constraints initially set are not impeding its optimization capabilities. If you find that they are, and if it aligns with the broader business objectives, you can then make the necessary adjustments to those constraints. This helps in fine-tuning the strategy to better meet your customer’s campaign goals.
Chapter 10: Measure Bid Performance in Search Ads 360
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What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
Explanation:
When evaluating the performance of a Search Ads 360 campaign, it’s important to follow these best practices:
Adhering to these guidelines ensures a more accurate assessment of your campaign’s effectiveness, considering the natural ebb and flow of conversion processes.
Chapter 10: Measure Bid Performance in Search Ads 360
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Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
Explanation:
Templates in Search Ads 360 are particularly useful for products like T-shirts, where availability and details change frequently. These templates automatically update the campaign structure, targeting, and creatives in response to changes such as seasonality or product availability. Additionally, they enable the creation and removal of active keywords to accurately reflect what’s available on the website. For instance, templates can be configured to indicate when a new T-shirt design is added to the inventory or when a particular style is no longer available, ensuring that the campaigns always align with the current product offerings.
Chapter 12: Use Templates in Search Ads 360
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Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?
Explanation:
In the airline industry, utilizing feed data in Search Ads 360 enables the creation of tailored templates for each flight route. For instance, keywords such as “flights from JFK to LAX” can be specifically generated. Given the airline industry’s ever-changing dynamics with new routes and fluctuating seat availability, having a scalable and efficient advertising approach is crucial.
This is achieved by creating geo-targeted campaigns for each departure point, focusing the keywords solely on destinations. An example would be a campaign targeted at New York with keywords like “flights to LAX.” The key aspect here is to also incorporate ads that display the average price for specific routes like JFK to LAX. This strategy aligns perfectly with the airline’s objective of highlighting competitive prices, making their campaigns both relevant and strategically focused on their business goals.
Read more here: https://support.google.com/sa360/answer/12966436
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Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?
Explanation:
It’s crucial to allow a bid strategy sufficient time to process and learn from the data, which is why the recommended period is at least two weeks from the launch date, even if there’s no conversion delay. This timeframe provides the algorithm with the opportunity to calibrate effectively.
Typically, a new bid strategy requires one to two weeks of calibration based on the incoming conversion data. The duration of this initial learning period is important as it dictates when meaningful optimizations can be made and performance can be accurately assessed.
During the second or third week, you should review whether the constraints set within the bid strategy are hindering its ability to optimize. If your business objectives permit, you may adjust these constraints to enhance performance and drive better results for your client’s Search Ads 360 campaign.
Chapter 10: Measure Bid Performance in Search Ads 360