You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
- They’re the price options for each route.
- They’re the average price for each route.
- They’re the highest price for each route.
- They’re the lowest price for each route.
Explanation: Through feeds in Search Ads 360 templates, the national airline provider, your client, has various pricing options available for highlighting competitive flight prices. Specifically, “they’re the average price for each route.” By leveraging feed data, advertisers can dynamically incorporate average pricing information into their campaigns. This approach allows the airline provider to showcase competitive prices effectively, aligning with their business goal of emphasizing competitive flight prices. Unlike options such as the highest or lowest price for each route, utilizing the average price provides a balanced representation that reflects competitive pricing without emphasizing extreme values, allowing for a more nuanced and strategic approach in the Search Ads 360 platform.