A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
- CPM
- CPC
- tCPI (try)
- tROAS
Home » Google Ads Apps Certification Exam Answers
Google Ads Apps Certification Exam Answers
Learn the fundamentals of App campaigns and get Google Ads certified.
Exam URL: https://skillshop.exceedlms.com/student/path/29785-google-ads-apps-certification
You work for an agency and you need to upload image assets to your customer's app campaign.
What aspect ratios should you use?
What's a benefit to gathering data about events that happen in an app?
Match each statement about machine learning with the related benefit of Google App campaigns.
Knowledge check assessment (12)
Select two reasons why a finance company might invest in app promotion. Select the best answers.
How do Google App campaigns help both marketers and users? Select the best answer.
Select the best answers.
When setting up a new App campaign, which three settings must be made at the campaign level?
Select the best answers.
Select All Correct Responses
By vmartinez
A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
By vmartinez
You work for an agency, and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
By vmartinez
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
By vmartinez
You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.)
Explanation:
Machine learning can save you time and improve your campaign outcomes. However, it can’t select the best ingredients for your campaign or develop a vision for a success.
By vmartinez
You’re working with a creative agency to develop image assets for an app campaign, and the agency wants to know what aspect ratios are accepted. How do you respond?
Explanation:
Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.
ACi – 1:1 – Min dimension: 200 x 200
ACe – 1:91:1 – Min dimension: 600 x 314
ACpre – 4:5 – Min dimension: 320 x 400
The new image cropper tool will aid in ratio adoption.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
By vmartinez
You’re creating an app campaign, and it’s time to consider creative assets. What’s the cap for the number of HTML, image, and video assets per ad group for an app campaign?
Explanation:
In a Google App campaign, the cap on HTML, image, and video assets for each ad group stands at 20. Notably, an agency can include up to 20 distinct images within one ad group. These visual assets serve as the app’s representation across an expansive network of over three million sites and apps. The provision to have 20 images in each ad group presents numerous chances to craft varied and resonant visuals that effectively showcase the app, engaging the desired audience and propelling campaign success.