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Google Ads Apps Certification Exam Answers

Google Ads Apps Certification Exam Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/17287/google-ads-apps-certification

Number of questions 49

Minimum passing score 70%

 

 

Questions:

 

  1. Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
  2. In what way do Google App campaigns simplify the ad creation process?
  3. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
  4. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
  5. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
  6. Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
  7. How do humans and machines work as an effective team when running Google App campaigns?
  8. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
  9. What's the advantage of identifying app users with high lifetime value in a Google App campaign?
  10. Which task could the Market Finder by Google tool help with?
  11. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
  12. Clara's colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
  13. Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
  14. A retail company needs to upload creative assets for their app campaign.  What aspect ratios are accepted for image assets?
  15. What are the three tracking solutions for Google App campaigns?
  16. What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
  17. Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
  18. George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?
  19. Felix is measuring view-through conversions (VTCs) with another network and he's been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
  20. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
  21. Where do users spend the most time when on mobile devices?
  22. Why should companies with physical locations embrace app usage?
  23. What are the two most common reasons a finance company might choose to promote its app?
  24. Adam's taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
  25. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
  26. Why is conversion tracking critical for Google App campaigns?
  27. What's the maximum number of localised store listing experiments that can be run at once in Google Play?
  28. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
  29. When setting up a new Google App campaign, which three settings must be made at the campaign level?
  30. What are the two main marketer objectives for app promotion?
  31. What should you keep in mind when selecting events to measure in a Google App campaign?
  32. When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
  33. What are the two key components of a high-quality app experience?
  34. Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
  35. Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
  36. You're creating an app campaign and it's time to consider creative assets.  What's the cap for the number of HTML, image and video assets per ad group for an app campaign?
  37. Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)
  38. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
  39. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
  40. A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
  41. Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?
  42. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
  43. What impact has machine learning made on the marketing industry?
  44. Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
  45. Simon's been in the marketing industry for a few years. He's learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
  46. You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
  47. Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?
  48. Which statement summarises a Google App campaign?
  49. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

 

 

You work for an agency and you need to upload image assets to your customer's app campaign.
What aspect ratios should you use?

 

What's a benefit to gathering data about events that happen in an app?

  • It will immediately reduce marketing costs.
  • It can help guide marketing efforts.
  • It can be used as a benchmark against similar apps.
  • It can help inspire new ideas for image assets.

 

Match each statement about machine learning with the related benefit of Google App campaigns.

  1. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
  2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
  3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested
  • Relevance
  • Reach
  • Simplicity

 

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.
Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

  • Description Icon
  • Download button
  • Font type
  • Hero image/video

 

 

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What are the two main marketer objectives for app promotion?

By

What are the two main marketer objectives for app promotion?

  • Engagement and website growth
  • Discovery and engagement
  • Discovery and global expansion
  • Global expansion and in-store sales

 

Explanation:

The two main objectives for app promotion, as highlighted in the selected answer **(Discovery and engagement)**, encapsulate fundamental goals that marketers strive to achieve when promoting an app. Firstly, **discovery** refers to making the app visible and accessible to potential users within the target audience. This involves increasing the app’s visibility through various channels such as app store optimization (ASO), search ads, social media, and other promotional strategies to ensure that it reaches a wider audience and attracts potential users who may be interested in its features or functionalities. Secondly, **engagement** pertains to fostering meaningful interactions and encouraging users to actively engage with the app after installation. This involves strategies aimed at retaining users, encouraging repeat usage, and promoting in-app actions such as purchases, sign-ups, or content consumption. By focusing on both discovery and engagement, marketers aim to not only attract new users to the app but also to ensure that those users remain actively engaged, leading to increased app usage, loyalty, and ultimately, long-term success. Therefore, these objectives align with the core goals of app promotion, emphasizing the importance of both attracting new users and fostering ongoing engagement to drive app growth and success.

 

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

By

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

  • Plan strategies on a wide scale.
  • Strengthen relationships with clients.
  • Perform specific tasks efficiently.
  • Set the right campaign budgets.

 

Explanation:

In the marketing industry, machines excel at performing specific tasks efficiently, which is why this capability is particularly valuable. Machine learning algorithms and automated systems can handle large volumes of data and repetitive tasks with precision and speed, far surpassing human capacity in terms of processing power and consistency. These systems are adept at tasks such as data analysis, pattern recognition, and optimization, allowing marketers to derive actionable insights and make data-driven decisions at scale. By efficiently executing these tasks, machines free up human marketers to focus on higher-level strategic activities, creativity, and relationship-building with clients, thereby maximizing overall productivity and effectiveness in marketing campaigns. Hence, understanding and leveraging the complementary strengths of machines and humans is crucial for achieving success in today’s marketing landscape.

 

What are the two key components of a high-quality app experience?

By

What are the two key components of a high-quality app experience?

  • Personalization and video quality
  • Technical performance and personalization
  • Technical performance and user experience
  • User experience and video quality

 

Explanation:

The two key components of a high-quality app experience are technical performance and user experience. Technical performance refers to how well the app functions in terms of speed, stability, and responsiveness. A well-performing app should load quickly, run smoothly without crashes or glitches, and respond promptly to user interactions. On the other hand, user experience encompasses various aspects such as intuitive navigation, attractive design, engaging content, and seamless interactions. A good user experience ensures that users can easily accomplish their tasks within the app and enjoy using it. By focusing on both technical performance and user experience, app developers can create apps that not only work reliably but also provide a satisfying and enjoyable experience for users, leading to higher engagement and retention rates.

 

What’s the maximum number of localised store listing experiments that can be run at once in Google Play?

By

What’s the maximum number of localised store listing experiments that can be run at once in Google Play?

  • 2
  • 3
  • 5
  • 4

 

Explanation:

The correct answer is **5**. In Google Play, app developers and marketers can conduct store listing experiments to optimize their app’s store listing, including elements such as the app’s title, description, icon, and screenshots, to improve visibility and conversion rates. These experiments allow developers to test different variations of their store listing to determine which combination resonates best with users. While conducting these experiments, Google Play allows a maximum of five localized store listing experiments to be run simultaneously. This limitation ensures that developers can efficiently manage their experiments and focus on testing the most impactful variations across different regions and languages. By adhering to this maximum limit of five experiments, app developers can effectively leverage store listing experiments to optimize their app’s presentation on Google Play and drive better results in terms of visibility, downloads, and user engagement. Therefore, knowing and adhering to this maximum number of localized store listing experiments is crucial for app developers seeking to maximize the effectiveness of their optimization efforts on Google Play.

 

Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

By

Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

  • An estimate of the number of installs or in-app actions that she can drive with her bidding strategy.
  • An estimate of the total number of impressions the app will receive across Google’s inventory.
  • A recommendation of the bid she should set to compete against similar businesses.
  • A recommendation of bid adjustments, based on different times of the day and week.

 

Explanation:

The correct answer is **An estimate of the number of installs or in-app actions that she can drive with her bidding strategy**. When Clara utilizes Bid Guidance for her existing Google App campaign, she can expect to receive insights into the potential outcomes of her bidding strategy in terms of driving installs or in-app actions. Bid Guidance utilizes historical campaign data, performance trends, and machine learning algorithms to provide estimates of the impact that different bid adjustments or bidding strategies may have on campaign objectives such as app installs or in-app actions. By analyzing these estimates, Clara can make informed decisions about her bidding strategy, adjusting bids accordingly to optimize campaign performance and achieve her desired outcomes more effectively. This feature empowers advertisers like Clara to fine-tune their bidding strategies based on data-driven insights and maximize the effectiveness of their Google App campaigns in driving valuable user actions within their mobile apps. Therefore, Bid Guidance serves as a valuable tool for Clara to optimize her bidding strategy and enhance the overall performance and success of her Google App campaign.

 

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

By

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

  • 100
  • 25
  • 50
  • 200

 

Explanation:

The correct answer is **100**. In Google App campaigns, it’s advisable for Aaron to wait until the campaign accumulates at least 100 conversions before making any bid changes. Unlike manual bidding strategies where bid adjustments can be made more frequently based on performance metrics, automated bidding strategies, such as those used in Google App campaigns, rely on machine learning algorithms to optimize bids in real-time based on various signals and data points. By waiting until the campaign has accumulated a sufficient number of conversions, Aaron provides the algorithm with enough data to effectively optimize bids and make informed decisions about bid adjustments. This approach ensures that bid changes are based on reliable performance data, leading to more accurate optimization and better campaign outcomes. Additionally, waiting for a significant number of conversions helps mitigate the risk of premature bid adjustments that may disrupt the algorithm’s learning process and impact campaign performance negatively. Therefore, adhering to the recommendation of waiting until at least 100 conversions have accumulated before applying bid changes allows Aaron to maximize the effectiveness and efficiency of his Google App campaign while ensuring optimal bid optimization and performance.