You’re working with a creative agency to develop image assets for an app campaign, and the agency wants to know what aspect ratios are accepted. How do you respond?
- 1:1, 1.91:1 and 4:5
Explanation:
The correct answer is 1:1, 1.91:1 and 4:5. Google App campaigns accept a variety of aspect ratios to accommodate different ad formats and placements across various devices and platforms. The 1:1 aspect ratio is commonly used for square images, which are versatile and can be displayed effectively on both desktop and mobile devices. The 1.91:1 aspect ratio, also known as the landscape aspect ratio, is suitable for widescreen images and videos, providing a cinematic viewing experience on platforms like YouTube and other video-centric placements. Additionally, the 4:5 aspect ratio is optimized for vertical images, which are prevalent on mobile devices and social media platforms like Instagram and Facebook. By supporting these aspect ratios, Google App campaigns ensure that advertisers have the flexibility to create visually appealing image assets that engage users across a wide range of digital touchpoints, maximizing the campaign’s reach and effectiveness.
Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.
ACi – 1:1 – Min dimension: 200 x 200
ACe – 1:91:1 – Min dimension: 600 x 314
ACpre – 4:5 – Min dimension: 320 x 400
The new image cropper tool will aid in ratio adoption.