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Ad Exchange API Basics assessment Answers

Ad Exchange API Basics assessment Answers

 

Exam URL: https://skillshop.exceedlms.com/student/path/4151

 

Questions:

  1. How can buyers test the API request and response using live data?
  2. Which is a benefit for buyers using the Ad Exchange Creatives API?
  3. Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
  4. How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
  5. What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
  6. You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
  7. Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
  8. Which is a benefit of using the data available through the RTB Breakout API?
  9. Bulk submission of creatives is a benefit of which API feature?
  10. Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?

 

Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?

By

 

Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?

 

  • Marketplace API
  • RTB Breakout API
  • Pre-targeting API
  • Creatives API

 

Which is a benefit of using the data available through the RTB Breakout API?

By

 

Which is a benefit of using the data available through the RTB Breakout API?

 

  • Buyers can automate modifications to bidding.
  • Buyers can run A/B tests on their creatives.
  • Buyers can automate modifications to their creatives.
  • Buyers can run A/B tests on their landing pages.

 

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

By

 

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

 

  • Buyers can see the status of their client’s negotiations.
  • Buyers can submit client’s creatives to the Marketplace.
  • Buyers can check their client’s creatives against pre-targeting.
  • Buyers can manage client invoicing directly in the API.

 

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

By

 

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

 

  • Pre-targeting API
  • RTB Breakout API
  • Creatives API
  • Marketplace API

 

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

By

 

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

 

  • Reporting data is used to ensure that the correct data is received.
  • DoubleClick support enables the Ad Exchange account for API access.
  • Authorization tokens are passed between the client and the API.
  • Encrypted calls are used to exchange data between accounts.