vmartinez

 

What is Product Ads’s conversion attribution window, that is, how long do you have to make the purchase after clicking on Product Ads?

 

• It is a 30-day period in which the platform will register that a sale has been made through the ads.
• It is a 7-day period in which the platform will register that a sale has been made through the ads.
• It is the average time between the first click of the users and the day on which the sale actually occurs.

 

Two different users viewed and clicked on the same ad on the same day. One of the users bought the product 1 week later, while the other user bought it 6 weeks later. How many sales will the platform attribute to said ad after those clicks?

 

• No sale.
• One sale.
• Two sales.
• Three sales.

 

Does it make sense for a seller with good organic positioning to invest in Product Ads?

 

• No, because they would be allocating their investment towards appearing in the positions that they already have without investing.
• No, because if they already appear in the organic results, the Product Ads budget would not be consumed, and the campaign would not run.
• Yes, because they could appear twice in the same results, increasing the chances of them getting a click instead of a competitor.
• Yes, because sellers who invest in Product Ads increase their reputation.

 

What is the “Daily Budget” metric?

 

• It is the average amount of the monthly budget.
• It is the maximum amount of investment you can set in a campaign to consume per day.
• It is the average amount of the weekly budget.
• None of the above are correct.

 

 

In which spaces are Product Ads ads shown? Select All Correct Responses

 

• Up to positions 1 and 2 of the search results and on Mercado Libre product pages.
• Websites or landing pages outside Mercado Libre’s site.
• Social networks.

 

What is Product Ads’s primary value proposition?

 

• Improvement of the seller’s reputation.
• Generation of brand awareness.
• Increase in sales.
• None of the above.