Steph Runs An Online Pet Supplies Shop, And She Has Some Ideas About How Email Marketing Can Help Her Business. Two Of Her Ideas Are Correct And Two Are Not. Can You Weed Out The Wrong Ones?
- (A) It’s a good way of keeping customers informed about products
- (B) It helps customers talk to each other via email
- (C) It will let me send info about dog-related products to customers who have dogs
- (D) It lets customers email me if they have problems or questions
If Steph wants to use email marketing to help her online pet supplies shop, it’s important that she focuses on the right ideas.
However, it’s not true that email marketing helps customers talk to each other via email or that it lets customers email Steph if they have problems or questions. In fact, these features are more commonly associated with customer service and support tools rather than email marketing.