An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
If wants Advertiser to use Smart Display Campaign because of lack of time, he needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate his ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.
- Learn more here: Skillshop Display Certification
- Second chapter: Identify Campaign Types on Google Display Ads
- Sub-Chapter: Display campaign types