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Google Ads Display Certification Exam Answer

Google Ads Display Certification Exam Answer Google Ads Display Advertising Certification Assessment Answers

The Google Adwords Advanced Display is now Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

Google Ads Display Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 49 questions randomly from 150 possible questions pool.

The Google Ads Display assessment consists of 49 questions and you have 75 minutes to complete.

You will need a score of 80% or higher to pass

Google Ads Display Advertising Answers

Questions:

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase.
When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Increase leads
Build awareness
Drive action
Influence consideration

Lola is in the process of selecting a campaign type to suit her business objectives.
Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads.
Google Ads will automatically create ad messaging based on the campaign type she chooses.
Different campaign types have different minimum and maximum budget requirements.
Certain campaign types will only serve ads during particular times of the day and week.

Angela's ready to get started with her first Smart Display campaign, but her account isn't yet eligible due to not having enough conversions in the last 30 days.
What's the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

At least 30 conversions on Display or at least 50 conversions on Search.
At least 50 conversions on Display or at least 30 conversions on Search.
At least 100 conversions on Display or at least 50 conversions on Search.
At least 50 conversions on Display or at least 100 conversions on Search.

Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time.
Upon which other two principles was Google Ads built?

Profit and privacy
Credits and context
Options and tracking
Control and results

===

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

Target cost-per-acquisition (tCPA)
Maximize clicks
Target return on ad spend (tROAS)
Target impression share

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

Maximize conversions
Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

She wants to deliver both Search and Display ads from the same campaign.
She prefers to offer minimal input and relies on automated solutions.
She wants the same level of results without managing the campaigns.
She prefers more control over all aspects of her Display campaigns.

A home improvement retail marketer is using a Display campaign to build out his ads.
What's a benefit that Display campaigns can give him?

His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
His ads are automatically created from Google's content providers, matching his website's data feeds to the most relevant images and descriptions available.

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

All channels they wish to target
A maximum conversion number
Keyword bids and modifiers
The images they wish to use

What is a key benefit of Display campaigns?

Advertisers can provide minimal input to create a Display campaign.
Display campaigns provide highly-segmented insights for daily campaign deep dives.
Smart Display campaigns can automatically create video content.
Display campaign performance helps determine search recommendations.

Marco newest client believes Google Ads would be the ideal platform for his services, but he's worried that his business can't afford to compete.
What can Marco explain about Google Ads to ease his client's concerns?

Google Ads doesn't charge for clicks that don't convert.
Google Ads offers separate auctions for low budgets.
Google Ads guarantees phone calls to your business.
Google Ads gives you total control over your budget.

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use.
What are the two main ad formats used in a Display campaign? Choose two.

Select 2 Correct Responses

Uploaded ads (Image & AMPHTML)
In-stream video ads
Text ads
Responsive Display ads

An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids.
Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

Enhanced CPC (cost-per-click)
Target CPA (cost per acquisition)
Cost per engagement
Target ROAS (return on ad spend)

A retailer owns a large online business selling antiques. They want to create a Display campaign.
What are two of the three inputs they must supply to create a Display campaign? Choose two.

Keyword examples
Example placements
Budget amount
Creative assets

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

It provides “recommended insights,” which are focused on topic targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
Its summary report provides executive summaries of total cost and bidding.
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

Manually selected targeting
Optimized targeting and manually selected targeting
No targeting
Optimized targeting

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

Google Maps will highlight her business along with the option for customers to see her product there.
A video summary of her product line will be automatically created by the system and placed on YouTube.
Her ads will appear above and below search results when people search for related keywords.
Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

Automated rule creation
Automated YouTube video creation
Automated video production
Automated bidding

An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.

Keywords
Images
Videos
Headlines

Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

By teaching her employees the fundamentals of personal budgeting.
By optimizing her available ad budget for maximum growth.
By finding areas of her total budget that could contribute to marketing.
By determining which of Google’s ads are most appropriate for her brand.

===

What's an advantage of Responsive Display Ads?

They don't require you to upload images, videos, headlines, logos, and descriptions.
They enable advertisers to control all aspects of their branding.
They're built for performance, reach, and scale.
They're limited to banner-eligible slots.

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web.
Which statement is true about where Google Display ads connects with these valuable audiences?

Google Display ads connect with audiences through apps, YouTube, and millions of other websites aﬃliated with Google.
Google Display ads deliver advertising on user-selected websites that were built exclusively with Google's website builder.
Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.

Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads.
Match the beneﬁt of each ad type to the appropriate ad format option.

Uploaded image ads
Responsive display ads

Eﬃciency
Control

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Which Display ad format could Kevin use to save time?

Image ads
Uploaded ads
Responsive display ads
AMPHTML ads

Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?

All channels they wish to target
A maximum conversion number
Keyword bids and modifiers
The images they wish to use

Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?

Similar Audiences
Remarketing
In-Market audiences
Affinity Audiences

Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?

She prefers more control over all aspects of her Display campaigns.
She wants to deliver both Search and Display Ads from the same campaign.
She prefers to offer minimal input and relies on automated solutions.
She wants the same level of results without managing the campaigns.

How Does Google Display Ads Grow Marketing Results For Advertisers?

It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
It determines a user’s primary marketing objective and enables the features that will best achieve it.
It harnesses a multitude of signals to place ads against the most relevant content.

Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?

Conversion-focused bidding
Awareness-based bidding
Consideration-focused bidding
Revenue-focused bidding

Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?

Uploaded ads
Responsive display ads
AMPHTML ads
Image ads

Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?

Image ads and dynamic ads
Shopping ads and remarketing ads
Video ads and call-only ads
AMPHTML ads and image ads

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Choose what time of day your ads will appear.
Target specific devices exclusively.
Reach the right user with the right message at the right time.
Control the cost of each click.

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

Display
Video
Local
Discovery

Ingrid Wants To Acquire A Lot Of Exposure For A New Product Line That She’s Launching. She Understands That She Can Reach A Significant Portion Of People On The Internet With The Help Of A Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing Goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

Control and results
Credits and context
Options and tracking
Profit and privacy

===

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.
How might Smart Display campaign reporting help Emmy?

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
Its summary report provides executive summaries of total cost and bidding.
It provides “recommended insights,” which are focused on Topic Targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend.
Which type of automated bidding strategy will meet his needs?

An awareness-based bidding strategy
A conversion-focused bidding strategy
A consideration-focused bidding strategy
A revenue-focused bidding strategy

What’s an advantage of the reach of Responsive Display Ads?

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Conversion-focused bidding
Revenue-focused bidding
Awareness-based bidding
Consideration-focused bidding

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
To prevent campaigns from becoming “Limited by Budget”

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales.
Which feature of a Google Display Ads will help Brian achieve his business objectives?

His ads can enable customers to purchase his products directly from within the ad.
His ads can appear on Google Search results when customers are searching for specific search terms.
His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.
What are two relevant options he might use to reach his goal? (Choose two.)

Affinity Audiences
Standard remarketing
Demographic targeting
Custom Intent audiences
Dynamic remarketing

What are two ways Google Ads can fuel your business goals? (Choose two.)

Increase online, in-app, in-person, and over-the-phone sales.
Enable premium membership subscriptions.
Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.
Cap the number of ads you pay for, based on your business.

Maria has been told that she should use the Performance Planner on a monthly basis.
Why should she do so?

To check for status issues
To review new keyword opportunities
To react to ever-changing external factors
To analyze demographic performance

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
Which option will help Robert influence customer consideration?

Affinity Audiences
In-Market audiences
Custom Affinity audiences
Demographic retargeting

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

It allows him to reach over 90% of global internet users across more than three million apps and websites.
It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.

Brian’s desired audience isn’t covered by the segments In-Market audiences offers.
What’s another suitable option Brian could choose to help him influence potential customer consideration?

Custom Intent audiences
Demographic targeting
Similar Audiences
Standard remarketing

Which two are available in Google Ads? (Choose two.)

Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.
Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Standard remarketing
Affinity audiences
Dynamic remarketing
Custom Affinity audiences

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.
Which automated bidding strategy should she use in her campaign?

Target impression share
Maximize conversions
Target return on ad spend (Target ROAS)
Maximize clicks

What does Performance Planner automatically do?

Uses machine learning to target new demographics
Sets your ad budget for maximum growth
Forecasts how your current campaigns will perform in the future
Recommends the perfect ad structure for your budget

Which factors should an advertiser consider when deciding on a bidding strategy?

Results, targeted locations, and purchase history
Customer search history, competition, and conversions
User journey complexities, performance, and auctions
Ad schedule and budget

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign.
Which targeting options are a good fit for Amanda’s campaign?

In-Market audiences, Affinity Audiences, Similar Audiences
Custom Intent audiences, Similar Audiences, Custom Affinity audiences
Custom Intent audiences, Similar Audiences, Affinity Audiences
In-Market audiences, Custom Intent audiences, Similar Audiences

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible.
What type of Display campaign should she run?

A Smart Display campaign
A Dynamic remarketing campaign
A Standard Display campaign
A Standard remarketing campaign

Lucy is creating a new Display campaign with the goal of building awareness.
Which two targeting options might be suitable for her to use? (Choose two.)

Demographic targeting
Custom Intent audiences
In-Market audiences
Standard remarketing
Affinity audiences

Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

A Google My Business account
A list of relevant placements
A pre-uploaded feed
A gallery of product images

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?

Your ads will be placed on all search engines.
Machine models automatically determine your advertising budget.
You can set your own budget and can change it at any time.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.

Which group would you be able to reach with a Google Display campaign using demographic targeting?

Certified netware engineers
College students
27-year-old men
Residents of a certain city

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

By tracking website traffic, improving customer service, and driving longer customer interactions.
By getting her ad to the people she selects, based on automated marketing objective tracking.
By building a social following, improving customer engagement, and driving larger transactions.
By getting her ad in front of the right people, in the right place, at the right time.

Automated bidding does the heavy lifting for advertisers on Google Ads.
What does automated bidding use to set the right bid for every auction?

Ad extensions
Manual control
Seller ratings
Machine learning

What’s one benefit of using responsive display ads?

They can be uploaded.
They can run on native inventory.
They can meet exact branding requirements.
They can respond to manual A/B testing.

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses

Enhanced CPC (cost-per-click)
Target CPA (cost per acquisition)
Cost per engagement
Viewable CPM (cost-per-thousand impressions)
Target ROAS (return on ad spend)

Which Display Ad format adjusts to available ad space?

AMPHTML ads
Image ads
Responsive Display Ads
Uploaded ads

Which statement accurately describes the reach of Affinity Audiences’ targeting?

It reaches TV-like audiences, based on their lifestyles, interests, and passions.
It reaches people who have the intent to purchase, updated in real time.
It reaches past visitors as they browse network websites and use network apps.
It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing
By teaching your employees the fundamentals of personal budgeting
By determining which of Google’s ads are most appropriate for your brand
By optimizing your ad budget for maximum growth

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
Which type of automated bidding strategy is Siona using?

Target impression share
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Demographic targeting
Custom Intent audiences
Dynamic remarketing
Affinity Audiences

What is a valid recommendation that the Performance Planner can provide?

Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Set a specific target CPA (cost-per-acquisition)

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Cost-effective: Get more conversions at a similar cost-per-acquisition.
xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Insight: Provides more robust industry data than other ad formats.
Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?

Demographic targeting
Custom Affinity audiences
In-Market audiences
Affinity audiences

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

When your ads must meet exact branding requirements.
When you want ads that serve in all ad slot sizes.
When your ad has exceeded budget and you must cut costs.
When performance is your primary goal.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
What are these principles?

Sales, consideration, and integrity
Growth, reach, and traffic
Relevance, control, and results
Influence, awareness, and promotion

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15

What’s provided by Responsive Display Ads?

Reach, scale, control
Complete creative control and simplicity
Reach, simplicity, automation
Complete creative control and reach

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign.
In Google Display Ad campaigns, what are Similar Audiences built from?

Topics
Placements
Keywords
Remarketing lists

Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
It allows her to show ads to people who previously visited her website as they browse websites and use apps.
It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
It reaches specific audiences based on declared data.

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses

Text ads
Responsive Display ads
Call-only ads
In-stream video ads
Uploaded ads (Image & AMPHTML)

Why Should An Advertiser Consider Using Responsive Display Ads?

They offer unlimited placement across the web for a lower overall cost than other ad formats.
They help advertisers and publishers deliver a faster experience to their audiences using AMP.
They offer advertisers far greater control over where their finished ads display on websites.
They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

What’s a characteristic of Responsive Display Ads?

They let you create ads that serve in all ad slot sizes.
They offer greater control over the way your ads look and feel.
They enable publishers to deliver a faster experience using AMP.
They help limit ads to banner-eligible slots.

Which statement is true about the value of Google Display Ads?

It enables advertisers to reach customers searching for specific search terms.
It uses best-in-class automation and bidding to reach millions of users at just the right moment.
It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
It offers advertisers the most control over the geographic locations where their ads will be seen.

What’s an advantage of Responsive Display Ads?

They’re built for performance, reach, and scale.
They enable advertisers to control all aspects of their branding.
They’re limited to banner-eligible slots.
They don’t require you to upload images, videos, headlines, logos, and descriptions.

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

Demographic Audiences
In-Market Audiences
Affinity Audiences
Dynamic Remarketing

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.
Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Shopping
Display
Search
Video

Simon’s using a Google Smart Display campaign to build out his ads.
What benefit do Google Smart Display campaigns give Simon?

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

When should you use responsive display ads?

When your ads will only be run in banner-eligible slots.
When your primary goal is to control the look and feel of your ads
When your primary goal is performance.
When your primary goal is meeting branding requirements..

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign.
Why would Alan choose “Build awareness” as his marketing objective?

To reengage users who previously showed interest in his scooters.
To dynamically generate ads, based on an audience’s interest in scooters.
To engage with audiences who previously bought his scooters.
To reach a broad audience for his scooters.

Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?

He wants to get his newest product in front of as many people as possible.
He wants to create dynamic call-only ads to reach specific audiences.
He wants to use Google’s automation technology to grow direct sales of his products.
He wants to engage users who intend to purchase his products and are actively researching them.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)

Manual control
Machine learning
Bidding suggestions
Sitelink extensions
Auction-time bidding

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Auction-time bidding
Depth of signals used and cross analysis
Machine learning
Time saved

Tailors bids to each user’s unique context, using relevant signals present at auction time
Alleviates the strain on marketing resources by automating more manual tasks
Integrates a large variety of signals and considers new ones to evaluate user intent
Algorithmically helps set the appropriate bid for each and every auction

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?

Sets manual bids for specific times of the day
Saves time and marketing resources
Minimum and maximum bid values are determined by the daily budget
Sets the appropriate bid for each and every auction
Integrates a large variety of signals to evaluate user intent

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Similar Audiences
Remarketing
In-Market audiences
Custom Affinity audiences

Which Display Ad format runs in both native and non-native inventory?

Uploaded ads
Responsive Display Ads
AMPHTML ads
Image ads

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Users actively researching and intending to buy new products or services
Audience interest around different topics
Input from specific landing pages and keywords
Input from keywords, URLs, and apps

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
It makes it possible for her customers to purchase art supplies directly from within her ads.
It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing
Google Ads are updated automatically
Click-through rate averages require planning
Auctions fluctuate all the time

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
Which type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks
Target return on ad spend (Target ROAS)

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over the maximum they spend per month.

Which statement is true about Responsive Display Ads?

The ads can meet exact branding requirements.
The ads adjust to available screen space when delivered.
They offer the advertiser more creative control than uploaded ads.
The ads can be manually uploaded.

What’s one reason to use a responsive display ad for your campaign?

You want to upload your ads.
You want to increase control of your ad format.
You want to meet your company’s branding requirements.
You want to increase ad performance.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $9,800 to generate 1,400 conversions and a CPA of $7
An investment of $9,100 to generate 1,300 conversions and a CPA of $7
An investment of $8,400 to generate 1,400 conversions and a CPA of $6

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

3,000
3,000,000
300
300,000

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)
Applying bid adjustments to specific locations
Including or excluding “Google search partners”
Using “Target impression share” as an automated bid strategy

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses

Similar Audiences
Demographic targeting
Dynamic remarketing
Custom Affinity Audiences
Custom Intent audiences

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products.
Which targeting option should she choose to help achieve that goal?

Dynamic remarketing
Standard remarketing
Remarketing
Affinity Audiences

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

What is one way that Performance Planner helps businesses increase sales?

By choosing ad types that your target demographic finds most appealing
By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario
By providing a discount on all ads after purchasing a license

What is a key benefit of Smart Display campaigns?

Highly segmented insights are provided for daily campaign deep dives.
Smart Display campaigns can automatically create video content.
A Smart Display campaign can be created with minimal input from advertisers.
Display Network recommendations are generated based on Smart Display campaign performance.

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding.
How can automated bidding benefit advertisers? (Choose two.)

Allows advertisers to bid only for clicks from a specific group.
Uses machine learning to set bids, which saves time.
Guarantees reduced conversion costs for advertisers.
Is auction-specific to increase the chance for conversion.
Allows advertisers to serve ads only at specific times.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales.
How does Google Display Ads targeting help Trevor reach his marketing objective?

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

Size, appearance, and format
Format, appearance, and external links
Format, image sizes, and external links
Size, external links, and font

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration.
How does Google Display Ads targeting help Bill reach his marketing objective?

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
By allowing Bill to improve the customer experience by finding only those who are interested in his products.
By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it.
Which targeting option should she choose to accomplish this?

In-Market audiences
Demographic targeting
Custom Intent audiences
Similar Audiences

Why should your business use Performance Planner?

It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It makes recommendations that are validated using machine learning.
It helps businesses determine a go-to-market strategy.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Keywords
Bids
Budgets
Ad extensions
Ads

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

Conversion-focused bidding
Revenue-focused bidding
Consideration-focused bidding
Awareness-based bidding

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales.
How can Google Display Ads help Gloria achieve her business objective?

It harnesses best-in-class intent signals to place her ads against the most relevant content.
Her ads enable customers to purchase her clothing items directly from within the ad.
It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
It enables them to create online purchasing options native to Display ad formats.
It allows them to choose which specific YouTube videos they want their ads to be placed on.

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners.
How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Search
Shopping
Display
Video

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Employment targeting allows you to serve your ads only to those people who work in a specified field.
Location targeting allows your ads to be served only in the specific geographic locations you choose.

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.
What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

Keyword examples
Example placements
Budget amount
Creative assets
Interest categories

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To find growth opportunities regarding device targeting
To allocate budgets that drive incremental conversions
To take advantage of seasonal trends throughout the year
To identify the most profitable location targeting

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts.
Which targeting option should Olivia choose in order to achieve her marketing goal?

Affinity audiences
Similar Audiences
Dynamic remarketing
Demographic targeting

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

When your ad has exceeded budget and you must cut costs.
When you want ads that serve in all ad slot sizes.
When performance is your primary goal.
When your ads must meet exact branding requirements.

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-Market audiences
Demographic targeting
Custom Affinity audiences
Similar Audiences

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach.
Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

It allows her to reach over 90% of local internet users across thousands of apps and websites.
It allows her to reach over 75% of regional internet users across thousands of apps and websites.
It allows her to reach over 75% of national internet users across millions of apps and websites.
It allows her to reach over 90% of global internet users across millions of apps and websites.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.
Which automated bidding strategy should Rashid consider using?

Maximize conversions
Target return on ad spend (Target ROAS)
Enhanced cost-per-click (eCPC)
Target impression share

What can automated bidding help an advertiser improve?

Performance
Calls-to-action
Competition
Languages

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Increase clicks
Drive action
Build awareness
Influence consideration

When should you use AMPHTML ads? (Choose two.)

When your goal is to provide faster ad experiences.
When your goal is to maximize the reach and scale of your campaign.
When your goal is maximum creative control.
When your goal is to provide safer ad experiences.

Your company wants to have greater success online.
What are two ways that Google Ads can drive your business goals? (Choose two.)

Place your business’s ads on every available search engine.
Boost your conversions by connecting you to people in the moments that matter.
Help you reach a wider audience and maximize exposure.
Coach your company to fully move to an online-only presence.
Cap the number of ads you pay for, based on your business.

How do Responsive Display Ads use automation?

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

A recommended average daily budget
Recommended campaign bid scaling
A recommended Campaign-level Target CPA (cost-per-acquisition)
A recommended Campaign-level Target ROAS (return-on-ad-spend)

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Select All Correct Responses

Age
Occupation
Location
Gender
Postal code

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed.
Why is Google Ads a viable option?

Google Ads allows you to cap the number of ads you pay for, based on your business.
Google Ads guarantees phone calls to your business.
Google Ads offers separate auctions for low budgets.
Google Ads gives you control over your budget.

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

Image ads
Responsive Display Ads
AMPHTML ads
Uploaded ads

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
The customer journey has become more direct, so setting bids should be based on general user behavior.

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

Image ads
AMPHTML ads
Responsive Display Ads
Search ads

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Custom Affinity audiences
Standard remarketing
Custom Intent audiences
Dynamic remarketing

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible.
What’s another benefit a Google Display Ads campaign will provide Cara?

It allows her to collect statistical usage data from the websites where her ad appears.
It makes it possible for her to engage with valuable audiences quickly and often.
It can sometimes be used as a Shopping campaign.
It can always be used as a Shopping campaign.

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.
How can automated bidding help her?

By keeping her ads updated with new copy.
By guaranteeing improved results.
By automatically setting the maximum CPC bid limit.
By setting her bids when auctions happen.

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option.
What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions.
Shows ads to users based on a combination of declared and inferred data.
Connects him with audiences most interested in what he has to offer.
Finds users that are similar to an original remarketing list.

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.
What’s one automation model that Smart Display campaigns provides that might help Mike?

Automated rule generation
Automated ad language translation
Automated targeting
Automated video production

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Parents of infants
Golf enthusiasts
Men and women, ages 35 to 44
People looking to buy a car
TV comedy fans

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

By offering the ability to display Bumper ads.
By helping advertisers deliver relevant advertising as people browse the web.
By helping advertisers reach customers searching for specific search terms.
By bundling together all the pillars of a campaign.

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google Ads features should be enabled to get the best performance from your campaigns
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Which type of automated bidding strategy will Viktor be using?

Conversion-focused bidding
Revenue-focused bidding
Consideration-focused bidding
Awareness-based bidding

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control.
Match the ad he’s creating to the appropriate ad format option.

Responsive Display Ads
Uploaded image ads

Efficiency
Control

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses

Negative keywords
URLs
Keywords
Topics
Offline conversions

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat.
Which story shows Quinn using remarketing to drive action?

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
Affinity Audiences allow her to reach sports enthusiasts.

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic.
To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
To increase exposure and reach audiences with specific interests across the web.

Shopping campaign
Display campaign
App campaign

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Performance Planner integrates with other budgeting software, such as QuickBooks.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks

Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding
Consideration-focused bidding
Conversion-focused bidding
Awareness-based bidding

When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?

Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, your ads will show on every available search engine.
With Google Ads, you can choose a maximum amount to spend per month.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads.
Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Videos
Ad dimensions
Headlines
Images
Keywords

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses

Provide clear forecasts that allow for smoother purchasing.
Place ads for his business on all search engines.
Help users find and discover his products.
Increase overall installs and interactions with his app.
Sell him business leads at a preset price.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Consideration-focused bidding
Conversion-focused bidding
Awareness-based bidding
Revenue-focused bidding

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Distribution
Validation
Simulation
Instrumentation
Differentiation

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.
Which marketing objective should Frank choose when creating his Display campaign?

Build awareness
Influence consideration
Drive action
Increase sales

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
The appropriate bid can often be a static target that is challenging to reach.
If you do not bid efficiently, you could miss valuable conversions.
The customer journey has become more complex and therefore bids should be based on general user behavior.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.
Which campaign types are available to her in Google Ads?

Search, Display, Video, App, and Access
Search, Display, TV, Shopping, and App
Social, Display, Video, Shopping, and App
Search, Display, Video, Shopping, and App

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
Sherry wants faster ads, that are lighter in load.
Sandy wants to create safer ads and reduce the risk of malware.
Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
Tommy values performance over everything else.

Responsive Display Ads
None
Image ads
AMPHTML ads
Responsive Display Ads

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

How does Google Display Ads drive results every day for thousands of advertisers?

It combines search, shopping, and image ads to create the most relevant ads across the web.
Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
Its real-time view of context and behavior across the web powers unique understandings of intent.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Search
Shopping
Video
Display

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
What Google campaign type will help her reach her most valuable audiences?

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Search, Display, Video, Print, and App
Search, Display, Video, Shopping, and App
Social, Video, App, Audio, and Shopping Ads
Search, Print, TV, Shopping, and App

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Predictions built from ad portfolio data, aggregated across benchmark businesses.
Predictions built from your performance history.
Predictions built from files exported from your CRM.
Predictions built from performance data across your industry.

What’s a key benefit of Responsive Display Ads?

They have a library of creative assets to match your product.
They’re complex to build, giving you total control of how they display.
They use a machine-learning model that gives you options for building them.
They automatically create ads that serve all ad slot sizes.
or
You can upload your own creative assets.
You can upload your own ads using templates.
You can set the ads to run in banner-eligible slots.
You can choose images from their built-in libraries.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing.
How can Dynamic remarketing benefit him?

It will show exact products to potential customers that have previously seen them on his website.
It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
It will connect with users based on their demonstrated in-market behavior and purchase intent.
It will reach audiences based on their lifestyles, interests, and passions.

Knowledge Check Assessment

What two main ad formats can be used in a Google Display ads campaign?

Select All Correct Responses

Search Ads
Uploaded Ads
Social Ads
Responsive Display Ads

Which of the following are the benefits of using Responsive Display Ads?

Select All Correct Responses

Simplicity
Automation
Control
Reach

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

True
False

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Search
Video
Universal App
Shopping

How can Google Ads help you advance your business goals?

By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
All of the above

What are the three main automation components of Smart Display campaigns?

Select All Correct Responses

Automated bidding
Automated conversions
Automated creatives
Automated targeting

Which of the following is not a component of Google Display ads' value proposition?

Intent
Machine learning
Performance
Search

Match each auto-bidding strategy to the right campaign goal.

Target ROAS
Target CPA
Target Impression Share
Maximize clicks

Traffic
Revenue
Visibility
Conversions

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding
Daily budget pacing
Impression share-based bidding
User ID-based bidding

What are the three marketing objectives that can be met via targeting on Google Display ads?

Select All Correct Responses

Build awareness
Drive action
Generate buzz
Influence consideration

What two types of remarketing can be used on Google Display ads?

Select All Correct Responses

Custom remarketing
Dynamic remarketing
Email remarketing
Standard remarketing

Which targeting option is best for achieving brand awareness?

Affinity
Custom Intent
In-Market
Remarketing

Which targeting option is best for influencing consideration?

Custom Affinity
Custom Intent
Demographics
Remarketing

Get Certified in Google Ads Display Advertising NOW!!!

An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.

April 14, 2023 By vmartinez

Keywords
Images
Videos
Headlines

Explanation:

If wants Advertiser to use Smart Display Campaign because of lack of time, he needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate his ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.

Learn more here: Skillshop Display Certification
Second chapter: Identify Campaign Types on Google Display Ads
Sub-Chapter: Display campaign types

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

April 14, 2023 By vmartinez

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

It provides “recommended insights,” which are focused on topic targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
Its summary report provides executive summaries of total cost and bidding.
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

Explanation:

Learn more here: Skillshop Display Certification
Second chapter: Identify Campaign Types on Google Display Ads
Sub-Chapter: Display campaign types

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

April 14, 2023 By vmartinez

A home improvement retail marketer is using a Display campaign to build out his ads.

What’s a benefit that Display campaigns can give him?

His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.

Explanation:

The benefit of Google’s Smart Display campaign for the home improvement retail marketer is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images. Smart Display campaigns are a campaign type that uses full automation. Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad slots across Google Display ads.

Learn more here: Skillshop Display Certification
Second chapter: Identify Campaign Types on Google Display Ads
Sub-Chapter: Display campaign types

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

July 13, 2022 By vmartinez

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

Maximize conversions
Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicks

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

July 13, 2022 By vmartinez

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

Target cost-per-acquisition (tCPA)
Maximize clicks
Target return on ad spend (tROAS)
Target impression share

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

July 12, 2022 By vmartinez

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

She prefers more control over all aspects of her Display campaigns.
She wants to deliver both Search and Display Ads from the same campaign.
She prefers to offer minimal input and relies on automated solutions.
She wants the same level of results without managing the campaigns.

Explanation:

The account executive managing Google search campaigns wants to expand her reach with Google Display ads. She has the option to use default optimized targeting or manually add more layers of targeting herself. The recommended choice is to manually add more layers of targeting. This allows the account executive to have greater control over all aspects of her Display campaigns. By customizing the targeting criteria, she can refine the audience and focus on reaching the most relevant users. Manual targeting also offers flexibility for testing and optimizing campaign performance, resulting in better reach and desired outcomes.