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Home » How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

 

Exam URL: https://www.semrush.com/academy/courses/competitive-analysis-and-keyword-research-course/

 

Questions:

  1. What kind of data can you get with the help of Domain Overview? Choose all that apply.
  2. Which Semrush tool gives you the list of keywords a competitive domain ranked for in Google organic search during the chosen month and displays changes in the positioning?
  3. When using the Keyword Gap tool, what does the “Missing” category refer to in the Top Opportunities module?
  4. What’s true about Market Explorer? Choose all that apply.
  5. When using the Backlink Gap tool, what does the “Best” category refer to in the filtering?
  6. Which category in the Growth Quadrant of the Market Explorer tool includes domains that have a high volume of traffic and continue to grow at a sharp rate compared to the market average?
  7. What kind of competitive progress can you analyze in the Growth Report of the Domain Overview tool? Check all that apply.
  8. What is the purpose of the Position Changes report in the Organic Research tool?
  9. What does the Top Keywords widget in the Market Explorer tool allow you to do?
  10. What kind of data can you uncover with the help of the Top Pages report in Traffic Analytics? Choose all that apply.

 

What kind of data can you uncover with the help of the Top Pages report in Traffic Analytics? Choose all that apply.

June 11, 2023 By vmartinez

 

What kind of data can you uncover with the help of the Top Pages report in Traffic Analytics? Choose all that apply.

 

  • Fast-growing and declining competitor pages in terms of overall traffic
  • Engagement metrics for each listed page such as unique pageviews, avg. page visit duration, and other
  • Pages having the highest Authority Scores
  • Newly detected competing pages with no entrances detected by Traffic Analytics in the previous month or period

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

What does the Top Keywords widget in the Market Explorer tool allow you to do?

June 11, 2023 By vmartinez

 

What does the Top Keywords widget in the Market Explorer tool allow you to do?

 

  • Check the keywords your website captures search positions for, but the competition does not
  • View the most influential keywords driving organic traffic within your analyzed market
  • Explore the performance and impact of paid keywords in your industry
  • Identify the keywords that generate the highest revenue for your competitors

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

What is the purpose of the Position Changes report in the Organic Research tool?

June 11, 2023 By vmartinez

 

What is the purpose of the Position Changes report in the Organic Research tool?

 

  • To generate reports on your website’s overall performance and traffic metrics
  • To analyze the changes in your competitors’ keyword positions and assess their competitiveness
  • To discover trending keywords in your industry and optimize your content accordingly
  • To track and monitor your own keyword positions over time

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

What kind of competitive progress can you analyze in the Growth Report of the Domain Overview tool? Check all that apply.

June 11, 2023 By vmartinez

 

What kind of competitive progress can you analyze in the Growth Report of the Domain Overview tool? Check all that apply.

 

  • The changes in the estimated organic traffic from Google over time
  • The changes in the number of backlinks and referring domains
  • The growth or decline in the number of competitors’ social media followers
  • The changes in the estimated paid traffic from Google

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

Which category in the Growth Quadrant of the Market Explorer tool includes domains that have a high volume of traffic and continue to grow at a sharp rate compared to the market average?

June 11, 2023 By vmartinez

 

Which category in the Growth Quadrant of the Market Explorer tool includes domains that have a high volume of traffic and continue to grow at a sharp rate compared to the market average?

 

  • Established Players
  • Game Changers
  • Niche Players
  • Leaders

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

When using the Backlink Gap tool, what does the “Best” category refer to in the filtering?

June 11, 2023 By vmartinez

 

When using the Backlink Gap tool, what does the “Best” category refer to in the filtering?

 

  • Referring domains sending links to you, as well as to the entered competitors
  • Referring domains sending links to your entered competitors, but not to you
  • Referring domains with the highest Authority Scores
  • Referring domains sending links to you, but not to your entered competitors

 

Filed Under: How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

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      • Digital Advertising
      • Marketing Software
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      • Integrating With HubSpot I: Foundations
      • Social Media Marketing Certification II
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      • SEO II
      • Growth Driven Design Agency
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      • Delivering Client Success
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      • Client Management
      • Delivering Sales Services
      • Guided Client Onboarding
      • Objetives-based Onboarding
      • Sales Hub Implementation
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      • Music Rights Management
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        • SEO Principles: An Essential Guide for Beginners
        • SEO Toolkit Course
        • Competitive Analysis and Keyword Research Course
        • Content-Led SEO with Brian Dean
        • Role of Content Course with Eric Enge
        • Content Marketing and SEO Fundamentals with Eric Enge
        • SEO Crash Course with Brian Dean
        • Advanced Content Marketing with Brian Dean
        • How to Write Effective PR and Link Requests
        • The Ultimate Guide to Launching a Profitable Small Business
        • GA4 for SEO – How data helps businesses grow with Jeff Sauer
        • How to Outrank Your Competition in Local Search
        • How to Boost Lead Generation with SEO
        • Fundamentals of Marketing Analytics
        • Social Media Marketing Crash Course
        • Maximizing ROI through Marketing Analytics
        • How to Create an Effective Marketing Strategy
        • Keyword Research
        • How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit
      • SEO by Greg Gifford
        • SEO Fundamentals Course with Greg Gifford
        • Local SEO Course with Greg Gifford
        • Mobile SEO Course with Greg Gifford
        • Backlink Management Course with Greg Gifford
        • Keyword Research Course with Greg Gifford
        • Technical SEO course with Bastian Grimm
        • On-Page and Technical SEO Course
        • Semrush Site Audit Course
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        • Semrush Content Marketing Toolkit Course
        • PPC Fundamentals Course with Joel Bondorowsky
        • PPC Automation Course with Navah Hopkins
        • Content Marketing Fundamentals Course with Ashley Segura
        • Building a Social Listening Program
        • Mastering Digital PR with Brian Dean
        • Content and SEO Agency Playbook Course with Andy Crestodina
        • Marketing Analysis – Where Theory Meets Practice
      • Competitive Research
        • Competitor Analysis with SEMrush
        • Advanced Competitive Research Practices with Semrush
        • Digital Marketing for SMBs with Greg Gifford
      • Sales
        • How to Start Selling on Amazon with Robyn Johnson
        • How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson
        • How to Get More Customers with Your Small Business Website with Wes McDowell
    • Amazon Ads
      • Measure campaigns with Amazon Attribution (seller)
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      • Ads Advanced Retail
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      • Campaign Optimization
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      • Google Play Store Listing
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      • Creatives Badge
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      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
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      • Performance: Product Ads
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      • Getting Started with Influencer Partnerships
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