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Hubspot Email Marketing Answers (Actual)
Exam URL: https://academy.hubspot.com/courses/email-marketing
Questions:
-Why should you ask 'What is your goal?' before creating an email marketing strategy?
-Why should the goals set in your email marketing strategy be relevant to the overall business strategy?
-Select all that apply. Why is it essential to connect your ESP with your CRM?
-Which is NOT a component of a SMART goal?
-Why is segmentation important in email marketing?
-What is the most effective email marketing campaign strategy?
-True or false? Your segmentation strategy will partially rely on the industry you’re in.
-Which of the following statements is true?
-Adding the first name of the contact to the email subject line is an example of which email marketing concept?
-A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
-Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
-Fill in the blank: _____ is the likelihood an email will land in the primary inbox.
-Fill in the blank: _____ could be described as the first door an email must pass through.
-True or false? If your email is marked as delivered, it will not be marked as spam.
-Select all that apply. Which of the following are components of deliverability?
-Fill in the blank: Your sender reputation — which is impacted by contact interactions and your email authentication — is a score that the ______ assigns to your organization as it receives emails from your brand.
-True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
-True or false? In email marketing, explicit consent is the only form of acceptable consent.
-Fill in the blanks: A customer makes a purchase from your company and you proceed to send them marketing emails. This can be described as ______ and ________.
-Which of the following compliance needs are part of the CAN-SPAM Act?
-Select all that apply. Which of the following are principles of the CAN-SPAM Act?
-True or false? The GDPR is not only a privacy law, but also a human rights law.
-True or false? Most ESPs’ acceptable use policies are less stringent than both the CAN-SPAM and GDPR.
-What is the definition of graymail?
-Which of the following incorporates best practices in email design?
-Select all that apply. Which of the following are common mistakes in writing email copy?
-True or false? A subject line should aim to be as lengthy as possible.
-What is the recommended amount of characters for preview text?
-Which of the following is NOT a component of building a strong brand voice?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: "Your furry friend deserves only the best, and that's exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness."
-True or false? A best practice for creating CTAs is using 'Click Here' as often as possible.
-What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
-Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
-Which of the following is NOT a crucial factor for developing an effective send time optimization strategy?
-You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
-When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?
-Select all that apply. Why is data important in your email marketing?
-You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
-You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?
-'Comparing two versions of marketing material to determine which performs better' is the definition for what term?
-Which of the following is NOT a benefit of A/B testing?
-What is another term for A/B testing?
-True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
-True or false? In A/B testing, you should always send your emails simultaneously.
-Fill in the blank: When performing email A/B tests, _______.
-Which of the following are fundamental in creating persuasive copy?
-Fill in the blanks: _______ brings intentionality to the individual emails that land in your contacts’ inbox, but _________ allows you to bring intentionality to your entire email marketing infrastructure.
-In email marketing, email authentication can be related to which of the following metaphors?
-True or false? When sending emails from a new domain, you begin with a positive reputation and your role is to maintain it.
-What’s a conversion rate?
-Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
-Why is it important that your ESP integrates with your CRM?
-You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
-Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?
-Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
-You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
-Fill in the blank: You’re more likely to successfully re-engage your customers by ______________.
-Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
-'A software that provides delivery infrastructure for email marketing' describes which of the following terms?
-True or false? Deliverability is not historical — you start fresh with every provider and domain.
-What is segmentation?
-What is personalization?
-True or false? Open rates are a reliable metric and can serve as the foundation of any deliverability strategy.
-Why is it important to have an email marketing sunset policy for graymail?
-In which scenario, would you consider implementing a sunset policy?
-Which of the following is an example of utilizing best practices in email design?
-Select all that apply. What are reasons to avoid using a 'no-reply' sender name?
-Which of the following is NOT a form of email authentication?
-Which of the following is NOT a core component of a successful CTA?
-'The process of collecting, measuring, and analyzing data related to your email campaigns' is the definition of what term?
-When applying email analytics to your email marketing strategy, which step takes place after you draw conclusions?
-What is the first step in performing an A/B test in email marketing?
-In A/B testing, when it comes to statistical significance, what is the minimum confidence level HubSpot suggests?
-Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?
-A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
-The role of copy in email marketing can be related to which of the following metaphors?
-Why is the following example an insufficient SMART goal? 'Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.'
-Which of the following is NOT a way to increase your chances of landing in the primary inbox?
-Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.
-Which of the following is NOT an accessibility best practice in email design?
-True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Our candles are made with 100% pure soy wax and are available in a range of fragrances. The candles have lead-free wicks, come in sleek glass jars, and have a burn time of approximately 60 hours. You can choose from various sizes and colors to suit every occasion. Order now and enjoy the features of our product.”
-What does 'CTA' stand for?
-Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
-True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
-Which of the following is NOT a variable you can test in an email marketing A/B test?
What’s a click-through rate?
What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
Explanation: The primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics is that it can give the impression that your open rate is higher than it actually is. With the introduction of Mail Privacy Protection, Apple’s Mail app now prevents senders from using tracking pixels to accurately measure email opens. Instead, it preloads all images, including tracking pixels, at the time of delivery, obscuring whether the recipient has genuinely opened the email or not. As a result, email marketers may see inflated open rates because the tracking pixel is loaded regardless of whether the recipient actively engages with the email. This lack of accurate open tracking can lead to misleading metrics and may impact campaign performance analysis and decision-making. Therefore, while the actual engagement and interaction with emails may remain the same, the reported open rates may be artificially inflated, creating a discrepancy between perceived engagement and actual recipient behavior.
True or false? The following is an example of persuasive copywriting that incorporates storytelling and emotional appeal: “Your furry friend deserves only the best, and that’s exactly what our dog toy subscription box delivers every month. Our carefully curated selection of toys is designed to provide hours of entertainment and joy for your pup. With each delivery, your dog will be eager to rip open the box and discover new toys that are perfect for their size and play style. Treat your furry friend to a monthly surprise and watch their tail wag with joy. Sign up now and give your dog the gift of happiness.”
Explanation: True. The provided example is indeed an instance of persuasive copywriting that effectively incorporates storytelling and emotional appeal. The copy engages the reader by appealing to their emotions and sense of care for their pet, framing the product (a dog toy subscription box) as a solution that delivers happiness and joy to their furry friend. The use of language such as ‘Your furry friend deserves only the best,’ ‘hours of entertainment and joy,’ and ‘watch their tail wag with joy’ evokes a sense of warmth and affection, tapping into the emotional bond between pet owners and their pets. Furthermore, the narrative structure of the copy, describing the experience of receiving the subscription box and the excitement it brings to the dog, adds a storytelling element that captivates the reader’s attention and immerses them in the envisioned scenario. By combining storytelling with emotional appeal, the copy creates a compelling narrative that persuades the reader to consider the product as a means of enhancing their pet’s happiness and well-being, making it an effective example of persuasive copywriting.
“A software that provides delivery infrastructure for email marketing” describes which of the following terms?
Explanation:
The correct answer is ESP, which stands for Email Service Provider. An ESP is a software platform or service that provides the necessary infrastructure for email marketing campaigns. It offers tools and features that enable businesses to create, send, and manage email campaigns efficiently. ESPs typically include functionalities such as email template design, contact list management, campaign scheduling, tracking, and analytics. They also handle the technical aspects of email delivery, ensuring that emails are sent reliably and securely to recipients’ inboxes. ESPs play a crucial role in helping businesses connect with their audience through email marketing, facilitating personalized communication, improving engagement, and ultimately driving results. By leveraging an ESP, organizations can streamline their email marketing processes, enhance deliverability, and achieve their marketing goals effectively.
Which of the following is NOT a variable you can test in an email marketing A/B test?
Explanation: The correct answer is Contact time spent reading. In email marketing A/B testing, variables are typically elements that can be altered and measured to determine their impact on email performance. Preview text, content length, and CTA size are all variables that marketers commonly test to optimize email engagement and conversion rates. Preview text refers to the snippet of text displayed alongside the subject line in an email inbox, content length involves experimenting with the amount of text or information included in the email body, and CTA size pertains to the dimensions and visibility of the call-to-action button within the email. These variables are directly manipulable and can be adjusted to assess their influence on recipient behavior. However, ‘contact time spent reading’ is not a variable that can be directly controlled or modified within the context of an email A/B test. While understanding recipient engagement metrics such as open rates, click-through rates, and conversion rates can provide insights into how contacts interact with email content, the actual duration of time spent reading an email is not something that can be actively tested or altered as part of an A/B test. Therefore, it does not qualify as a variable in the traditional sense of A/B testing for email marketing purposes.
What does “CTA” stand for?
Explanation: The correct answer is Call to action (CTA). In email marketing and various other forms of advertising or content creation, a CTA serves as a directive prompting the audience to take a specific action. This action can vary based on the campaign’s objective, such as making a purchase, signing up for a newsletter, downloading a resource, or visiting a webpage. The purpose of a CTA is to guide the audience towards the desired outcome and encourage engagement. CTAs are typically concise, clear, and compelling, often using action-oriented language to prompt immediate response from the audience. They are strategically placed within marketing materials to capture attention and drive conversions. Therefore, ‘Call to action’ accurately describes the function and purpose of CTA in marketing contexts, distinguishing it from other options such as ‘Contacts to action’ or ‘Call to analyze.’