What’s a conversion rate? By vmartinez What’s a conversion rate? The percentage of successful deliveries post-send The percentage of emails that are undelivered and returned to the sender The percentage of recipients who clicked a link in your email out of those who opened it The percentage of email recipients who completed the desired action after clicking on a link within the email Related content Related questions:You’ve just successfully run a lead generation…When calculating a manual bid amount, you need to…Your website conversion rate is 2%. Using the return…You want to boost conversion rates further for…