Google Ads Video Professional Certification Exam Answers

Google Ads Video Professional Assessment Answers

The Latest Google Ads Video Professional certification assessment answers are provided in this file. The file contains all potential real certification exam questions, which have been generated through multiple exam attempts. Furthermore, detailed explanations have been included for each exam question. This resource can be utilized for exam preparation. Or just passing the exam in several minutes.

Familiarize yourself with authentic exam questions to achieve success on your initial attempt.

Please be aware that Google Ads PROFESSIONAL certifications are “semi-proctored,” meaning the file cannot be directly used on the same device. However, although not encouraged, you can access the file on your phone or another device during the exam.

• The Google Ads Video assessment consists of 50 questions
• You have 75 minutes to complete.
• You will need a score of 75% or higher to pass

Exam URL: https://skillshop.docebosaas.com/learn/courses/12979/google-ads-video-professional-certification

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

 

Questions:

 

An account manager decides to use custom audiences for their new video action campaign. What implementation suggestion would you recommend?

• Layer as many audience types as possible within the same ad group.
• Use five of their best-converting placements from their display campaigns.
• Use 10 to 15 of the best-converting keywords from their search campaigns.
• Combine their custom audiences with demographic audiences in the same ad group.

 

A marketing manager has multiple video assets to work with and wants to create a Google video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

• Use video ad sequencing and target CPM bidding.
• Use bumper ads on competitive video content.
• Select the best creative asset and run a single ad.
• Use masthead ads for a major sales promotion.

 

A business owner is interested in running an awareness video campaign and wants to know whether the campaign shifted user perception or behaviour towards their products. What measurement solution should they use to find this information and when should they implement it?

• Active View, after the campaign receives over 1,000 clicks.
• Active View, before the campaign delivers any impressions.
• Brand Lift, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.

 

An account manager at a media agency is creating a new awareness Google video campaign that uses custom audiences. They're considering overlaying demographics and detailed demographics with custom audiences in the new campaign. Why should they keep the two audience solutions separate?

• To prevent the average cost per view from increasing.
• To avoid the campaign not being able to run at all.
• So that the reach of the campaign won't become restricted.
• So that there's no limit on the types of video formats served.

 

You know that mixing ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads
• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads

 

An account manager is setting up a new Google video campaign with an awareness goal and they see Google video partners as an option. Why is it a good idea for them to opt in to Google video partners?

• It'll give them access to more engagement metrics to measure the impact of the campaign.
• It'll extend the reach of video ads to YouTube Live streaming and Premieres.
• It'll extend the reach of video ads to a collection of leading publisher sites and apps.
• It'll give them access to audiences on the YouTube mobile homepage.

 

The owner of a home improvement shop has been running a Google video campaign for awareness with video ads that are 30 seconds long. Now the owner wants to remarket to those audiences with memorable, shorter video ads. What video ad format should the owner use to achieve this goal?

• Bumper ads
• Non-skippable in-stream ads
• Masthead ads
• In-feed video ads

 

You're creating a video action campaign and plan to use custom audiences. What should you do to get the most value from this audience solution?

• You should implement automatic placements from your existing display campaign.
• You should disable non-skippable in-stream ads.
• You should set bumper ads as your preferred ad format for the campaign.
• You should use 10 to 15 of the highest-converting keywords from your search campaign.

 

An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?

• It’ll allow for faster approval by the system for new ads.
• It prevents Google Ads from double-counting conversions.
• More campaign extensions will be available for the Video campaign.
• The Video campaign will automatically use assets from the other campaigns.

 

An account manager has been running a video action campaign for two weeks and still has 30% of their budget remaining. What should they do to increase delivery until the campaign is outside the budget cap?

• Add Contextual audiences
• Add skippable in-stream ads
• Change the frequency settings
• Change the bid strategy to CPM

 

A marketing manager wants to reach female users who are 35 to 44 years old with the help of a Google video campaign. Which audience solution should they use?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

 

A business owner wants to track conversions for their video action campaign. But they're concerned that the campaign won't track some conversions because many customers take extra time to make a final decision on purchases. What conversion-tracking best practice should the business owner follow to make sure that conversions are measured accurately?

• Send a survey to existing customers asking about their checkout experience.
• Compare video ad interactions against the timing of completed sales.
• Ask store visitors where they heard about the company.
• Extend the conversion window to be longer.

 

The marketing team of a skincare company has the primary goal of driving sales through their website. They set up a video action campaign to also track conversion events like page visits and adding to basket. Why would it be advisable for the marketing team to track these lighter conversion events?

• They can be predictive of a full sale.
• They have the same value as a primary conversion.
• They help increase brand awareness.
• They create greater loyalty among customers.

 

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business's new video campaign?

• Slightly inflate the average amount that the account manager is willing to bid for this campaign.
• Use the estimate in the traffic estimator during campaign setup.
• Slightly inflate the estimate in the traffic estimator during campaign setup.
• Decide on the highest amount that they're willing to pay for this campaign.

 

A business owner wants to run a video action campaign that reaches customers who already searched for specific keywords on Google Search. Which audience solution should this business owner prioritise?

• Custom Audiences
• Customer Match
• In-Market Audiences
• Demographics and Detailed Demographics

 

A marketing manager is looking for a measurement solution for an upcoming awareness video campaign. The solution should let them measure the share of views that the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?

• Unique Reach and Frequency, accessible by contacting their Google team.
• Active View, accessible by adding appropriate columns to their statistics tables.
• Unique Reach and Frequency, accessible by adding appropriate columns to their statistics tables.
• Active View, accessible by contacting their Google team.

 

A marketing manager used Reach Planner to forecast an awareness video campaign. What should they keep in mind when setting up the video campaign to achieve similar reach to the media plan?

• They should include keywords related to their products so that Reach Planner can narrow down the campaign's settings.
• They should make sure that the frequency cap added to the video campaign matches the frequency cap set in Reach Planner.
• They should use Reach Planner after the campaign has been active for a week so that it has relevant data to create more accurate planning.
• They should use Reach Planner from within their Google Analytics account so that there are more insights to use in the plan.

 

Which of the following accurately describes a primary benefit of video action campaigns?

• They expand campaigns to run on more places both on and off YouTube, and drive more conversions while still optimising for the lowest CPV.
• They simplify campaigns to run only on YouTube and drive more conversions while still optimising for the lowest CPV.
• They expand campaigns to run on more places both on and off YouTube, and drive more conversions while still optimising for the lowest CPA.
• They simplify campaigns to run only on YouTube and drive more conversions while still optimising for the lowest CPA.

 

A boat rental company has been running a consideration video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?

• Purchase intent lift
• Core performance metrics
• Earned views
• Targeted observations

 

A small business owner is looking to evaluate the performance of their first awareness video campaign. What fundamental metric will help them measure the campaign's success?

• Video played to
• Display impression share
• Conversions
• Earned actions

 

A marketing manager used Reach Planner to create a forecast for a new awareness video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What's the likely cause of the significant mismatch between the campaign results and forecast data?

• The marketing manager built a campaign that didn't match the plan settings in Reach Planner.
• The marketing manager used Reach Planner during the least optimal time of day.
• Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
• Reach Planner forecasts aren't compatible with awareness campaigns.

 

A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the video action campaign would provide this information?

• Custom Intent Audiences
• Smart bidding
• Conversion tracking
• Click-through rate

 

An account manager is creating a forecast for an awareness video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?

• Their plans will be saved to one place in the interface for easier analysis.
• It'll analyse the historical performance of shared features, such as negative keyword lists.
• It'll pull data from Google Analytics for consideration when making forecasts.
• Their default campaign preferences will automatically install into each plan.

 

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure that their campaign meets their marketing objective?

• Ask their customers whether they've seen the videos.
• Cross-check their ad schedule against when they received leads.
• Enable Google Ads conversion tracking.
• Use the contact form to ask where potential customers learnt about the bakery.

 

An account manager is setting up a video campaign to grow consideration. What ad formats should they expect to run?

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and mastheads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads

 

A winery is preparing a video action campaign intended to attract customers to their website for their seasonal sale. Which of the following creative best practices should they implement to encourage consumer interaction?

• Have a clear call to action such as 'Learn more'.
• Link your Google Ads account to your Google Merchant Center account.
• Add location extensions to focus on selected geographic locations.
• Reach a broad audience with dynamic video ads.

 

A marketing manager started a video action campaign one month ago. Two weeks ago, they added in-market and custom audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.
• Re-engage with existing customers by adding Custom Audiences.
• Engage with website visitors by adding the Life Events audience type.

 

While creating a Google video campaign, the account manager has selected 'Brand awareness and reach' as their campaign goal, which automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How will this benefit the campaign?

• It will acquire as many clicks as possible according to the daily budget that has been set.
• It will generate as many impressions as possible in line with the target cost per acquisition.
• It will optimise bids to put the campaign's message in front of as many relevant people as possible.
• It will analyse historical feedback and make adjustments to bids based on performance signals.

 

A consumer goods company wants to build awareness and recall for their brand. How can a Google video campaign help achieve this goal?

• By reaching potential customers and keeping the brand top of mind.
• By surfacing comparisons to potential customers in similar businesses. By comparing them to similar businesses in the same industry.
• By influencing potential customers in opinion-shaping moments.
• By reaching potential customers in decision-making moments.

 

A travel company wants to drive consideration for their new tour that's tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?

• Custom audiences
• Customer Match
• Affinity audiences
• Life events

 

A marketing manager needs to get recommendations for features, settings and solutions for a Google video campaign. What action should they take to get the information needed when creating a campaign?

• Set a budget for the new campaign.
• Link Google Ads to the manager's YouTube channel.
• Select a campaign goal.
• Upload at least one video to YouTube.

 

A fitness studio has created a video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

• Once the campaign first begins to start serving impressions.
• After the campaign's end date has been met.
• After two weeks of the campaign first serving impressions.
• Before the campaign serves any impressions.

 

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google video campaign using 'Brand awareness and reach' as the campaign goal. Which budget type should the florist chain use and why?

• 'Daily', because Google Ads will spend their total budget faster than 'Campaign total' will.
• 'Campaign total', because Google Ads will spend their total budget faster than 'Daily' will.
• 'Daily', because Google Ads will try to spend their total budget evenly over the duration of their campaign.
• 'Campaign total', because Google Ads will try to spend their total budget evenly over the duration of their campaign.

 

The marketing team for a wildlife conservation effort is setting up a video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

• Test multiple variants of their ads and make sure that they're at least 10 seconds long.
• Use only one version of their ad and make sure that it's less than 10 seconds long.
• Test multiple variants of their ads and make sure that they're less than 10 seconds long.
• Use only one version of their ad and make sure that it's at least 10 seconds long.

 

A business owner has a primary marketing objective to grow consideration with the help of a Google video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?

• Cost-per-view bidding
• Maximize Conversions bidding
• Cost-per-action bidding
• Cost-per-click bidding

 

A business owner is using a Google video campaign to drive awareness of a new service that their company will soon release. They're considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?

• Inflation could result in the budget depleting faster without increasing unique reach.
• Inflation will likely result in the targeting of irrelevant demographics and placements.
• Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
• Inflation might cause too many impressions of the same ads to be served to the same users.

 

A marketing manager is creating a Google video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max. CPV compared to their actual CPV?

• Actual CPV is often less than max. CPV because it's auction bidding.
• Max. CPV is often less than actual CPV because it's auction bidding.
• Max. CPV is often less than actual CPV because it's a reserve buy.
• Actual CPV is often less than max. CPV because it's a reserve buy.

 

The owner of a clothing shop wants to drive awareness to a new product line that they're about to launch. A new Google video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing shop to achieve their marketing objective?

• Target CPM
• Maximum CPV
• Target CPA
• Maximise conversions

 

The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend that the marketing manager use to help achieve their goal?

• Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
• Use "Sign up to our newsletter" as the primary call-to-action.
• Address the viewer's desire for food in the first 5 to 10 seconds of the video.
• Explain the background of the company during the first half of the video.

 

The owner of a music shop wants to increase awareness for their shop and has been told that Google's video solutions can assist him. How can Google's video solutions assist the shop owner with video campaigns?

• Google's video solutions use machine learning to set budgets and bids within 24 hours of setting a video campaign live.
• Google's video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google's video solutions automatically create video assets based on the content of the domain being advertised.
• Google's video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

 

A hair salon owner is setting up a video action campaign for the first time and they want to get optimal results from their ads. Which of the following is a recommended best practice that they should implement?

• Run five ad variants per campaign.
• Run a single ad variant per campaign.
• Videos must be no longer than five seconds.
• Videos must be longer than eight seconds.

 

A marketing manager is creating a Google video campaign with a product and brand consideration marketing goal. What solutions effectively align with that goal?

• Skippable in-stream ads and CPM bidding
• Skippable in-stream ads and CPV bidding
• Bumper ads and CPM bidding
• Bumper ads and CPV bidding

 

You're creating a video action campaign for the first time to generate leads for your business. What ad formats should you expect to be used?

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and bumper ads

 

A company is looking to grow consideration of their products in their potential customers' purchase cycles. Why is a Google video campaign an appropriate method to meet their goals?

• Because online video lets consumers quickly compare similar businesses at once.
• Because online video lets consumers browse large product and service inventories they may want to purchase from.
• Because consumers use online video to seek out the best deals on specific products and services.
• Because consumers use online video for information gathering before making a purchase.

 

A marketing manager wants to reach and engage with potential customers via a Google video campaign. What first step do they need to complete to get started?

• Build a list of relevant keywords.
• Install a video code on their website.
• Link Google Ads to their YouTube channel.
• Prepare a manual bidding strategy.

 

The marketing team at a leading catering business has relied on Google search campaigns in the past, but they're now ready to take advantage of a Google video campaign with a 'Sales' campaign goal. Why would it be a best practice for the catering business to create their Google video campaign in the same account as their Google search campaigns?

• To prevent Google Ads from double-counting conversions
• To enable Video ad extensions within their Google Search campaign ads
• To avoid double serving ads in the Google Search results
• To receive a reduction on their average cost-per-view

 

The account manager at a motorhome company found it hard to attract qualified buyers in the past. They're interested in trying a Google video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motorhome. What audience strategy should the account manager use to achieve this goal?

• In-Market
• Life Events
• Demographics and Detailed Demographics
• Affinity Audiences

 

A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Action
• Awareness
• Perspective
• Consideration

 

A retailer using a video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they're unsure of what other tracking events they can obtain. What should they do to further optimise their campaign?

• Optimise the campaign for 'add to basket'.
• Optimise the campaign for impressions.
• Optimise the campaign for phone calls.
• Optimise the campaign for in-app purchases.

 

What's the value of measuring unique reach and frequency in an awareness Video campaign?

• It shows how many ads served to people and how many times, across devices and formats.
• It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
• It led you to see the terms people were searching for when seeing your ads.

 

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When using Custom Audiences for a Video action campaign, what can you do to get the most value from that audience solution? 

• You can disable non-skippable in-stream ads.
• You can implement automatic placements from your existing Display campaign.
• You can use 10 to 15 of the highest-converting key words from your Search campaign.
• You can set bumper ads as your preferred ad format for the campaign.

 

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tableWhat measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

• You should use Active View, which is accessible by adding appropriate columns to statistic tables.
• You should use Active View, which is accessible only by contacting your Google team.
• You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
• You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.

 

You want to get recommendations for features, settings, and solutions for your Google Video campaign.

How can you get the information you need when setting up a campaign?

• By setting up a budget for the new campaign.
• By linking Google Ads to your YouTube channel.
• By uploading at least one video to YouTube.
• By selecting a campaign goal.

 

You’re running an awareness Video campaign, and you'll want to know whether the campaign shifted user perception or behavior toward your products.

Which measurement solution should you use to learn that information, and when should you implement it?

• You should use Brand Lift, after the campaign receives over 1,000 clicks.
• You should use Brand Lift, before the campaign delivers any impressions.
• You should use Active View, after the campaign receives over 1,000 clicks.
• You should use Active View, before the campaign delivers any impressions.

 

An account manager selects “brand awareness and reach” as his campaign goal when creating a Google Video campaign. This goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy.

How will that benefit the campaign?

• It creates as many impressions as possible in line with the target cost-per-acquisition.
• It analyze historical feedback and make adjustments to bids based on performance signals.
• It optimizes bids to put the campaign's message in front of as many relevant people as possible.
• It acquires as many clicks as possible according to the daily budget that’s been set.

 

How can a business owner determine the target cost-per-thousand impressions (tCPM) bid for their business’s new awareness Video campaign if they're unsure what to base the figure on?

• They can slightly inflate the average amount they're willing to pay for the campaign.
• They can use the estimate in the traffic estimator during campaign setup.
• They can slightly inflate the estimate in the traffic estimator during campaign setup.
• They can decide on the highest amount they're willing to pay for the campaign.

 

You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.

Why should you use Reach Planner in the same account where you expect to run the planned campaign?

• Because your plans save to one place in the interface for easier analysis.
• Because it analyzes the historical performance of shared features, such as negative key word lists.
• Because your default campaign preferences automatically install into each plan.
• Because it pulls data from Google Analytics for consideration when making forecasts.

 

What implementation suggestion would you recommend to an account manager who's using Custom Audiences for a new Video action campaign for the first time?

• They should layer as many Audience types as possible within the same ad group.
• They should combine Custom Audiences with Demographic Audiences in the same ad group.
• They should use 10 to 15 of the best-converting key words from their Search campaigns.
• They should use five of the best-converting placements from their Display campaigns.

 

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study.

At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

• Once the campaign first begins to start serving impressions.
• After the campaign's end date has been met.
• After two weeks of the campaign first serving impressions.
• Before the campaign serves any impressions.

 

The owner of a home improvement store has been running a Google Video campaign for awareness with video ads that are 30 seconds long. Now the owner wants to remarket to those audiences with memorable, shorter video ads.

What video ad format should the owner use to achieve this goal?

• In-feed video ads
• Bumper ads
• Masthead ads
• Non-skippable in-stream ads

 

Before a florist chain’s special roses bloom in two and a half weeks, they want to create as much awareness for their business as possible. Their Google Video campaign has “brand awareness and reach” as the campaign goal.

What budget type should the florist chain use and why?

• Daily. Google Ads can try to spend their total budget evenly during the campaign.
• Campaign total. Google Ads can spend their total budget faster than “daily” can.
• Campaign total. Google Ads can try to spend their total budget evenly during the campaign.
• Daily. Google Ads can spend their total budget faster than “campaign total” can.

 

1. You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?
2. To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?
3. Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?
4. A business owner is setting up their first Video action campaign and wants to get optimal results from the ads. Which recommended best practice should they follow?
5. Video action campaigns have what primary benefit?
6. The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?
7. A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?
8. A business owner wants to track conversions for their Video action campaign, but they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
9. Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?
10. A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?
11. After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
12. If a business owner wanted to understand how user interaction with their video ads leads to product sales, what feature of their Video action campaign would they use?
13. For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
14. The owner of a music store wants to increase awareness for his store, and has been told that Google’s Video solutions can assist him. How can Google’s Video solutions assist the store owner with Video campaigns?
15. A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?
16. For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
17. A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. What budget type should they use for their Google Video campaign and why?
18. An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?
19. You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?
20. While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?
21. If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?
22. A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
23. When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?
24. To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?
25. After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
26. You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?
27. If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?
28. The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?
29. You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?
30. If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
31. A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
32. How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?
33. A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?
34. With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?
35. If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?
36. A toy company wants to build awareness and recall for their brand using a new Google Video campaign. What will the Google Video campaign let the company do?
37. To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?
38. If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
39. A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
40. An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?
41. What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
42. If you create a new Google Video campaign with no marketing goal selected and you want to get as many impressions as possible from your bidding strategy, what’s the best bidding strategy to use to achieve your marketing objective?
43. You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
44. A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?
45. An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
46. A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?
47. After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?
48. An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
49. A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?
50. You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?
51. An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?
52. A toy company wants to target parents whose children are 3 to 6 years old. What would be a suitable audience solution for their Google Video campaign?
53. What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey, and you’re using a Video campaign that focuses on multiple marketing objectives across different stages?
54. How can the owner of a music store use Google’s Video solutions to increase awareness for his business?
55. How can a Google Video campaign help grow consideration of products in potential customers’ purchase cycles?
56. How would you describe a primary benefit of Video action campaigns?
57. After running successful Search and Display campaigns to drive action, you’ve decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?
58. What’s the value of measuring unique reach and frequency in an awareness Video campaign?
59. An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?
60. After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?
61. A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
62. You’re using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
63. A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
64. If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?
65. You decide to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners when setting up your campaign?
66. If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
67. You’re setting up a Video campaign to grow consideration. What ad formats should you expect to run?
68. What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
69. Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
70. After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
71. What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?
72. How can a Google Video campaign help a consumer goods company build awareness and recall for their brand?
73. A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
74. An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?
75. To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?
76. Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?
77. Using your Video campaign, you want to reach customers who already searched for specific keywords on Google Search. Which audience solution would you use?
78. A marketing manager is creating a Google Video campaign with a product and brand consideration marketing goal. What solutions effectively align with that goal?
79. When creating a new awareness Google Video campaign, why should you keep the two audience solutions of Demographics and Detailed Demographics and Custom Audiences separate?
80. A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the Video action campaign would provide this information?
81. A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?
82. A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?
83. The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?
84. After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?
85. What action should you take to get recommendations for features, settings, and solutions for your Google Video campaign?
86. If you run a Video action campaign for two weeks and still have 30% of your budget remaining, how can you increase delivery until your campaign goes over the budget cap?
87. A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
88. To generate leads for your business, you’re creating a Video action campaign for the first time. What ad formats should you expect to be used?
89. To increase awareness for his business, the owner of a music store wants to use Google’s Video solutions. How can they help him achieve his goal?
90. You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?
91. You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?
92. The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
93. Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget. What action should they take next to grow conversion volume?
94. A Google Video campaign with “brand awareness and reach” selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
95. An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?
96. After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products. What measurement solution should you use to find out that information and when should you implement it?
97. If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?
98. Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
99. If you’re trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign’s success?
100. A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?
101. An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
102. You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?
103. A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?
104. If the goal of your Video campaign is to grow consideration, what ad formats should you expect to run?
105. A marketing manager wants to reach female users who are 35 to 44 years old with the help of a Google Video campaign. Which audience solution should they use?
106. If a marketing manager wants to create a Google Video campaign using multiple video assets to grow interest in a product among the largest possible audience, what should they do?
107. A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using “brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and Why?
108. Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
109. Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
110. What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
111. You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?
112. Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?
113. Which of the following accurately describes a primary benefit of Video action campaigns?
114. A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?
115. If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?
116. A company is looking to grow consideration of their products in their potential customers’ purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?
117. After running a Video action campaign for two weeks, an account manager still has 30% of his budget left intact. How can he increase delivery until the campaign exceeds the budget cap?
118. You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign’s success?
119. If you’re tracking conversions for your Video action campaign and you fear your campaign won’t track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?
120. Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
121. A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What’s the likely cause of the significant mismatch between the campaign results and forecast data?
122. An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?
123. For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?
124. The owner of a clothing store wants to drive awareness to a new product line that they’re about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?
125. A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?
126. Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain. How can they further optimize their campaign?
127. The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?
128. You’re creating a Video action campaign for the first time to generate leads for your business. What ad formats should you expect to be used?
129. If you’re creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?
130. If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?
131. With a Video action campaign, a marketing manager wants to get optimal results from their ad. Which best practice should they implement?
132. A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
133. Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?
134. If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?
135. If you run a successful Search and Display campaign to drive action and then decide to run a Video campaign with the same objective, why should you keep the Video campaign in the same account as the other campaigns?
136. A winery’s Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?
137. To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?
138. When setting up a consideration Google Video campaign, what bidding solution should you use?
139. To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
140. You want to reach and engage with your audience via a Google Video campaign. What step do you need to complete to get started?
141. You’re creating a Video action campaign and plan to use Custom Audiences. What should you do to get the most value from this audience solution?
142. A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?
143. What will measuring the unique reach and frequency in your awareness Video campaign tell you?
144. To drive as many to-go orders as possible on a weekly basis, which creative implementation should the owner of a restaurant focus on?
145. A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
146. Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
147. The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?