HubSpot Growth Driven Design exam answers

HubSpot Growth Driven Design exam answers

This certification was designed for anyone working on a website, including marketers, web designers, and stakeholders. No coding knowledge is required, the certification focuses on strategy and process.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.

 

 

Questions:

- Fill in the blank: Growth-Driven Design is a smarter approach to web design that ____________, ____________, and ____________.
- What are the three stages of Growth-Driven Design?
- Which statement best describes the purpose of the strategy stage?
- True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
- Fill in the blank: The primary goal of the continuous improvement stage is to _______.
- Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
- Which of the following statements best describes how to think of the website in relation to other departments?
- Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.
- True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.
- Which statement best describes what a buyer persona is?
- Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.
- Which of the following items could be included on your website wish list?
- True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.
- Which statement best describes when user research is used during Growth-Driven Design?
- What are the three high-level steps of the user research process?
- Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”
- True or false? It’s common to answer a user question by conducting one type of research.
- Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
- When is quantitative research a good option for your team to use?
- Which statement best defines a launch pad website?
- Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
- True or false? It’s impossible to build a launch pad website for a large, enterprise website.
- Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?
- Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
- Which of the following is NOT a good way to speed up the process of building a launch pad website?
- True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
- Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.
- Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
- Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
- Why is it important to focus on effective content development?
- Which of the following is NOT a way to create remarkable content?
- True or false? It’s important to code a marketer-friendly website.
- Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
- Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
- Who should choose the team’s theme to focus on, and when will it be announced to the team?
- While going through the sprint cycles, where should your team focus all their time and energy?
- How many action items should you aim to complete in each sprint cycle?
- True or false? It’s important to leave a certain percentage of flex time in each sprint cycle for implementing updates, maintenance, or CEO-mandated items.
- True or false? A/B or split testing is the only way to validate your hypothesis.
- What is the goal of the "transfer" step in the sprint cycle?
- How many sprint cycles should you run on each focus area?
- What is the website performance roadmap?
- The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
- Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?
- What is the recommended minimum number of months to stay on a particular theme?
- Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?
- Select the definition that best describes the “establish” theme.
- Which focus area is often worked on directly after your new launch pad website goes live?
- Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
- True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
- What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
- Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
- When searching for website design tools, look for tools that ___________.
- A critical first step to choosing your website design tools is to ___________.
- What primary challenge(s) exist with the traditional web design process?
- During the continuous improvement stage, what are the steps used in the cycle?
- Which of the following factors is NOT important to determine during the website goals step?
- Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?
- Which of the following statements best describes the goal of a journey map?
- Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?
- Which of the following statements is NOT an example of a time you need to use qualitative research?
- What is the difference between a launch pad website and a traditional website?
- When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?
- What is the goal of the “plan” step in the sprint cycle?
- How do you prioritize which wish list items to work on?
- Which statement best describes why it’s important to run experiments to test the action items your team is building?
- What is the goal of the "learn" step in the sprint cycle?
- Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
- Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?

 

Which of the following statements best describes how to think of the website in relation to other departments?

• Other departments can send customers to the website to increase website visitors each month.
• Contact information should be listed on the website to give visitors easy access to communicate with each department.
• It’s distracting to work with other departments, and the website should stay focused on the marketing team’s goals.
• The website is a tool that can be used by all departments to scale and hit individual department goals.

 

How should you evaluate tools for your Growth-Driven Design tool stack?

• Because the industry is changing quickly, the best strategy is to find the newest tools on the market because they use the latest technology.
• Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool that’s the best fit with that functionality.
• There’s no need to change the tools you’re using, because the tools used in traditional web design are also the best tools for Growth-Driven Design.
• To save your team from having to learn a new tool, use the same tools your team is already using and feels comfortable with.

 

Why is it important to have an integrated tool stack that pulls all user data into one centralized place?

• With an integrated system, your team can use the centralized data to trigger new actions to drive results faster.
• Integrating your tools improves security because your team doesn’t need to manage as many login passwords.
• Having all your data in one place decreases your costs by reducing the number of servers needed to store data.
• It’s not important to have an integrated tool stack.

 

When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?

• It has deep integrations with other systems used to drive business growth.
• It promotes team collaboration.
• It helps your team perform user research.
• The CMS helps your team create, manage, and grow content.
• It helps your team quickly and easily turn insights into experiments.
• It has direct data integrations into social networks to pull social data into the database.

 

Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?

Does this CMS remove bottlenecks and empower our non-technical team members to take action?

Is this CMS fast, secure from hackers, and reliable?

Which CMS allows us to take action on data and best supports our GDD efforts?

Is this the best CMS to help us achieve our goals and drive business growth?

All of the above

 

Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit.

Which research category would be best to use in the scenario above?

Prototyping

Qualitative

Observational

Quantitative

 

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Growth-Driven Design is a way of thinking, and conversion rate optimization is the step-by-step process of putting that thinking into action.

Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.

Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.