Google AI-Powered Shopping Ads Certification Exam Answers

Which category type does irresponsible data collection fall under in the Google Ads Policy?

• Prohibited content
• Editorial standards
• Prohibited practice
• Restricted content

Explanation:

The correct answer is **Prohibited practice**. Irresponsible data collection refers to the practice of collecting user data in a manner that violates privacy policies or misuses personal information for unauthorized purposes. In the context of Google Ads Policy, engaging in irresponsible data collection is considered a prohibited practice, as it goes against Google’s guidelines and principles regarding user privacy and data protection. Google Ads aims to provide a safe and secure advertising environment for users, advertisers, and publishers, and prohibits any practices that compromise user trust or infringe upon user privacy rights. By categorizing irresponsible data collection under prohibited practices, Google reinforces its commitment to upholding ethical standards and protecting user privacy within its advertising ecosystem. Advertisers found to be engaging in irresponsible data collection may face consequences such as ad disapproval, account suspension, or termination, in accordance with Google’s enforcement policies. Therefore, selecting **Prohibited practice** accurately identifies the category type under which irresponsible data collection falls in the Google Ads Policy, highlighting Google’s stance against unethical data practices and its dedication to maintaining a trustworthy advertising platform.

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

• Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
• In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
• Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
• Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.

Explanation:

The selected answer options are correct because **in Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns** provides a straightforward method to transition all campaigns in one action, ensuring a streamlined upgrade process. Additionally, **within the Recommendations page, select Upgrade your Smart Shopping Campaigns to Performance Max. Then, select Apply All** allows users to easily follow Google’s recommendations for upgrading, facilitating the migration to Performance Max efficiently. Together, these methods simplify the upgrade process for Smart Shopping campaigns.

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses

• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Maximize conversion value
• Viewable cost per impression (CPM)

Explanation:

The correct answers are **’Enhanced cost-per-click (eCPC)’** and **’Target return on ad spend (tROAS).’** These two bidding strategies offer distinct approaches to optimizing performance and achieving campaign objectives within a Standard Shopping campaign. Enhanced cost-per-click (eCPC) allows advertisers to maximize clicks by automatically adjusting bids based on the likelihood of conversion, thereby optimizing ad placement and maximizing the potential for clicks that are more likely to lead to conversions. On the other hand, Target return on ad spend (tROAS) focuses on maximizing the return on investment (ROI) by setting a target for the desired return on ad spend and allowing the system to adjust bids dynamically to meet this goal. By leveraging these bidding strategies, advertisers can effectively tailor their approach to meet specific performance objectives, whether it’s maximizing clicks or optimizing for a desired return on ad spend. Therefore, incorporating eCPC and tROAS into Standard Shopping campaigns provides advertisers with flexibility and control to achieve their advertising goals while maximizing the efficiency and effectiveness of their campaign spending.

You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?

• Auction
• Manual bids
• Product-oriented
• Reach

Explanation:

Utilizing Performance Max campaigns across Google platforms like Google Search, YouTube, and Google Images offers the significant benefit of reach, as correctly identified in the answer. Performance Max campaigns are designed to leverage advanced artificial intelligence (AI) algorithms to optimize towards a retailer’s business goals across Google’s suite of ad networks, including various platforms like Search, Display, YouTube, Gmail, and more. By deploying Performance Max campaigns, advertisers can expand their reach to a broader audience across multiple Google platforms, maximizing the campaign’s visibility and potential impact. This broader reach enables advertisers to connect with users at different touchpoints throughout their online journey, whether they are searching for products on Google Search, watching videos on YouTube, or browsing images on Google Images. As a result, Performance Max campaigns offer advertisers the opportunity to effectively reach and engage with their target audience across various Google platforms, driving greater brand awareness, consideration, and ultimately, conversions. Therefore, the benefit of reach associated with Performance Max campaigns aligns with advertisers’ goals of maximizing their campaign’s exposure and audience engagement across Google’s advertising ecosystem.

Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two.

• Local Inventory Ads
• Product Shopping Ads
• Gmail Ads
• Responsive Display Ads

Explanation:

The correct answer includes Gmail Ads and Responsive Display Ads. In Performance Max campaigns, these formats offer additional avenues for advertisers to engage with potential customers beyond the traditional Standard Shopping campaign formats. Gmail Ads enable advertisers to reach users directly in their Gmail inbox, presenting opportunities for more personalized and targeted advertising. Responsive Display Ads, on the other hand, dynamically adjust their size, appearance, and format to fit the available ad space across the Google Display Network, providing flexibility and optimal visibility across various devices and placements. By leveraging these formats, advertisers can diversify their advertising strategies and capture the attention of potential customers in different contexts and stages of the purchasing journey, ultimately enhancing the effectiveness and reach of their campaigns.

Which marketing objective is used by Performance Max for Retail?

• Awareness
• Online Sales
• Mobile App
• Lead Generation

Explanation:

The correct answer is Online Sales. Performance Max for Retail is specifically designed to optimize towards online sales, making it a suitable choice for businesses looking to drive revenue and transactions through their digital channels. By focusing on this marketing objective, Performance Max campaigns aim to maximize the effectiveness of ad spend in generating sales, whether through e-commerce platforms or online storefronts. This objective aligns with the core goal of many retail businesses operating in the digital landscape, which is to drive conversions and revenue through online channels. By leveraging Performance Max for Retail, advertisers can harness the power of Google’s AI-driven optimization to efficiently reach potential customers and drive them towards making online purchases, thereby maximizing the return on investment and achieving their sales targets.