After launching her email campaign, Eliza is interested to see how it’s performing – and while the good news is that her click-through rates are sky high, her clicks per unique open are much lower than expected. Group the following email elements based on what she’s doing well and what she may need to check.
- Message structure – Doing well
- Images – Doing well
- Call to action – Need to check
- Copy – Need to check
- Preview text – Need to check
- Subject line – Need to check