Content Marketing and SEO Fundamentals Exam - Semrush

What are some fundamentals of creating great content? Choose three options.

• The focus of the content that you produce needs to be on how well you satisfy user needs.
• Focusing on the high-volume keywords.
• Creating content with depth and breadth in order to satisfy user needs.
• Aim to publish content that is more in-depth than your competitors in at least some areas.

Why is content-based link building effective?

• High-ranking pages in Google tend to get more links.
• Links to content pages are worth more.
• The more content you publish the higher you rank.
• The best content on the web tends to attract a lot of links.

What is the most important content type to publish?

• Research reports
• There is no ‘most important content type’
• Articles
• Videos

What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.

• It may result in links back to your site.
• It helps raise your visibility.
• It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.
• It helps establish your credibility in the market.

What benefits do sites that publish syndicated content expect to receive? Choose two options.

• Links from your site
• Traffic from your site
• Increases in their organic search traffic
• Quality content to present to visitors to their site

Why should you collaborate with your marketing and PR departments?

• To stop them from reaching out to media, bloggers, and influencers so you can do it
• To show them how to place links in press releases
• To interview them to get great content to publish
• To coordinate your outreach efforts to minimize overlap