A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
- Keywords were not added recently
- Keywords are not relevant
- Keywords do not use match types
Home » Amazon Sponsored Ads Advanced Certification Exam Answers
Amazon Sponsored Ads Advanced Certification Exam Answers
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Questions:
Explanation: The correct answer is “Sales.” When the business goal is to increase sales, the most direct and relevant metric to measure performance is sales itself. This metric tracks the actual revenue generated from the ads, providing a clear indication of how well the advertising efforts are translating into purchases. By focusing on sales, Jack & Jill can directly assess the effectiveness of their campaigns in driving conversions. While click-through rate (CTR) and clicks are important for measuring engagement and ad effectiveness in capturing attention, they do not provide the ultimate measure of success in terms of business goals like sales. Therefore, tracking sales is the most aligned metric to gauge performance and determine if the campaigns are achieving their sales targets.
Practice assessment (12)
Which advertising metric showcase the amount you have spent for a click?
Amazon Sponsored Ads Advanced Certification Assessment
When should you reallocate your ad budget?
Which of the following reports can you use to measure the overall performance of Sponsored Display?
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A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
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An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
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Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
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You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?