Amazon Sponsored Ads Advanced Certification Exam Answers

Amazon Sponsored Ads Advanced Certification Exam Answers

• This assessment is comprised of 50 questions which cover advanced topics related sponsored ads solutions.
• You must achieve a score of at least 80% to pass the assessment.

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

 

Questions:

 

Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?

• Showcase the brand logo at the beginning of the video
• Showcase the product at the beginning of the video
• Showcase the brand name at the beginning of the video

 

If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance?

• Click-through rate
• Clicks
• Sales

 

Which of the following products should be in the same ad group to optimize campaign management?

• Different color options for table cloths
• Pet food, Pet accessories
• Women shoes, Women watches, Women perfumes

 

An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?

• Continue running the campaigns with different offers
• Run both the campaigns with a Best Deals offer
• Run both the campaigns with a Subscribe & Save offer

 

Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?

• Product Targeting
• Keyword Targeting
• Contextual Targeting

 

You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?

• Keyword placement report
• Search term report
• Targeting report

 

How will you best optimize your strategy to increase the number of clicks on your ads?

• Do not adjust targeting strategy
• Adjust keywords
• Do not adjust bids

 

Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?

• Showcase the brand at the beginning of the video
• Showcase how to use the product at the beginning of the video
• Showcase different images of the product

 

You want to understand the cost of advertised products. The search term report indicates that the searches for “women perfumes” have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?

• Budget
• Spend
• Advertising cost of sales (ACOS)

 

You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?

• Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
• Identify keywords and products with higher conversion rate and increase their bids
• Identify the keyword and products with lower ACOS and decrease bids

 

Which of the following reports can you use to measure the overall performance of Sponsored Products?

• Attributed purchases
• Performance Over Time
• Matched target

 

Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

 

You want to showcase the summary of clicks, spend, and average cost per click for all of your campaigns. Which report will provide you with the required advertising metrics?

• Search term report
• Performance over time report
• Targeting report

 

An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?

• Create a 2-minute video showcasing the products
• Use a call-to-action button at the beginning of the video
• Showcase the brand logo throughout the video

 

Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?

• Start the video with a kid wearing the watch
• Showcase all different watches at the beginning of the video
• Use the entire 40 seconds of the video explaining the benefits of the product

 

Which of the following results best indicates that you should increase your ad budget?

• You’re seeing low performance products in your campaign
• You’re seeing high performance products in your campaign
• You’re seeing campaigns stay within budget

 

Which of the following reports can you use to measure the overall performance of Sponsored Brands?

• Placement
• Campaign placement
• Targeting

 

Which sponsored ads video product allows you to run streaming TV campaigns to reach audiences who are streaming content?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

 

Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?

• Targeting strategy cannot be applied to products within an ad group
• Manual Targeting
• Automatic Targeting

 

You can optimize your bidding strategy by setting bid multipliers by placement type.

• False
• True

 

Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?

• Running shoes
• Sneakers
• Hiking shoes

 

The ability to customize ad creatives is dependent upon the targeting tactic selected.

• False
• True

 

One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?

• Decrease bids and/or frequency caps
• Add additional supply sources
• Increase bids

 

Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?

• Designer fashion
• High street fashion
• Fashion for all

 

An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it’s 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?

• Run both the campaigns with the same headline as campaign 2
• Continue running the campaigns with different headlines
• Run both the campaigns with the same headline as campaign 1

 

An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?

• Twitch
• Fire TV
• Freevee

 

Gordons Chocolatier wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?

• Sponsored TV
• Sponsored Brands video ads
• Sponsored Display video ads

 

Which tool can help you create video ads using text and images at no cost?

• Amazon Video Builder
• eCommerce Display creative
• Image generation

 

An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?

• Deals cannot be added to sponsored ads campaign
• Best Deals
• Subscribe & Save

 

If your ads are winning bids, which advertising metric will showcase the results?

• Click-through rate
• Impressions
• Clicks

 

Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?

• Broad match
• Exact match
• Phrase match

 

An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?

• Create four ad groups for milk, dark, caramel, and nuts chocolates
• Run the campaign without ad groups
• Create ten ad groups for each geography

 

KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?

• Create the video in a single language
• Include a headline and brand logo in the video
• Don’t use captions in the video to avoid distraction

 

You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?

• Sponsored Brands performance
• Sponsored Products performance
• Sponsored Display performance

 

Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?

• Add a single product image
• Add a ‘Shop Now’ button to go to the product detail page
• Don’t display product ASIN

 

An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?

• Purchase
• Awareness
• Loyalty

 

Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?

• Manual Targeting
• Automatic Targeting
• Targeting strategy cannot be applied to products within an ad group

 

Which advertising metrics showcase the percentage of sales spent on advertising?

• Cost per click (CPC)
• Advertising cost of sales (ACOS)
• Return on ad spend (ROAS)

 

If Accent Athletics’ business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?

• Detail page views
• Impressions
• Conversion rate

 

If Iris’ business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?

• Detail page views
• Impressions
• Click-through rate

 

When should you reallocate your ad budget?

• When you want to increase for low-performance/decrease for high-performance products or campaigns to improve overall performance
• When you want to try different budget allocations to ensure your ad budget can cover a full day
• When you want to increase for high-performance/decrease for low-performance products or campaigns to optimize your budget or increase purchases

 

Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?

• Product pages in the Amazon store
• First page top of search in the Amazon store
• Rest of search in the Amazon store

 

Relevant ad creatives are directly proportional to the performance of your campaigns.

• False
• True

 

An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?

• Sponsored Display video ads
• Sponsored TV
• Sponsored Brands video ads

 

After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

• Increase budget for the lower-performing campaigns to continually drive traffic to your products
• Reallocate your ad budget from lower-performing to the higher-performing campaigns
• Use more general keywords for the lower-performing campaigns to continually drive traffic to your products

 

Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?

• Brand Impression Share
• Advertised purchases
• Matched target

 

An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?

• Consideration
• Loyalty
• Purchase

 

Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?

• Don’t add product images to increase curiosity
• Add multiple logos to showcase the brand
• Add multiple images to showcase the products

 

Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?

• Create a brief 18-second video
• Create a detailed 30-second video
• Showcase product details in depth to highlight product quality

 

Which report summarizes ad performance by campaign for a selected date range and provides information on metrics campaign by campaign?

• Advertised product report
• Campaign report
• Targeting report

 

What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?

• Bid competitively to secure an ad placement and increase sales
• Identify keywords and products with lower sales and increase the bids
• Identify keywords with higher sales and decrease the bids

 

Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?

• Make no bid adjustments as they will have no effect on this
• Increase bids on these products if they have high sales
• Decrease bids on these products to help reduce ACOS

 

SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?

• Use a call-to-action at the beginning of the video
• Use music throughout the video
• Use the logo and ensure brand presence is maintained throughout the video

 

An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?

• Consideration
• Purchase
• Awareness

 

Which advertising metrics showcase the amount made for every dollar spent on advertising?

• Click-through rate (CTR)
• Return on ad spend (ROAS)
• Advertising cost of sales (ACOS)

 

An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?

• Show the product benefits at the end of the video
• Show the brand logo at the beginning of the video
• Show the product in the first three seconds of the video

 

You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?

• Campaign is terminated
• Customers aren’t seeing the ad
• Customers are seeing the ad and clicking on it

 

Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?

• Brand Innovation Lab
• Streaming TV Studio
• Production and editing services

 

Amazon Video Builder can create videos by pulling product images and copy from your product detail pages.

• False
• True

 

Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?

• Sponsored Display video ads
• Sponsored TV
• Sponsored Brands video ads

 

If Superpower Batteries’ business goal is to encourage repeat purchases, which advertising metrics will help them measure performance?

• Detail page views
• Conversion rate
• Click-through rate

 

Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?

• Sposnored Products
• Sponsored ads video products cannot be used to drive awareness
• Sponsored TV

 

Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?

• Optimize for clicks
• Optimize for reach
• Optimize for page visits

 

An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?

• Run the campaign without ad groups
• Create six ad groups for each flavor
• Create two ad groups for chocolate and vanilla ice creams

 

Which of the following reports can you use to measure the overall performance of Sponsored Display?

• Budget
• Search term
• Matched target

 

Which sponsored ads video product uses contextual targeting to promote products?

• Sponsored TV
• Sponsored Brands video ads
• Sponsored Display video ads

 

Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.

• True
• False

 

An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?

• Review the campaign every two weeks
• Review the campaign once a month
• Do not reallocate budget

 

If Kitchen Smart’s business goal is to increase sales in the Amazon store, which advertising metrics will help them measure performance?

• Return on ad spend (ROAS)
• Detail page views
• Clicks

 

Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?

• Phrase match
• Exact match
• Broad match

 

What recommended action will you take to increase the conversion rate of your ads?

• Remove ASINs
• Adjust product detail pages and ensure ASINs are retail ready
• Adjust bidding and budgeting

 

A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

• Use purchases remarketing
• Use lifestyle audiences
• Use suggested targets and dynamic segments

 

Superpower Batteries wants to reach customers during the Prime Day shopping festival. How can they optimize their ad creatives?

• Use messaging that is clear and concise
• Use similar messaging from a successful campaign
• Conduct creative testing in advance of Prime Day to determine which messaging gets the highest click-through rate

 

Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?

• Hiking shoes
• Running shoes
• Sneakers

 

You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.

• True
• False

 

An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?

• Create a 15-20 second video
• Feature the product at the end of the video
• Create a 40 second video

 

What are ad creatives?

• Ad creatives refer to how many customers click your ad
• Ad creatives refer to how customers access your ad
• Ad creatives refer to how your ad is displayed to customers

 

A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?

• Keywords use match types
• Keywords are not relevant
• Keywords were added recently

 

An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?

• Sponsored TV
• Sponsored Display video ads
• Sponsored Brands video ads

 

Practice assessment (12)

 

Which advertising metric showcase the amount you have spent for a click?

• Click-through rate (CTR)
• Cost per click (CPC)
• Return on ad spend (ROAS)

 

Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?

• Advertised Product report
• Campaign report
• Placement report

 

If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?

• New-to-brand
• Detail page views
• Conversion rate

 

You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?

• Customers aren't seeing the ad
• Customers are seeing the ad and clicking on it
• Customers are seeing the ad but not clicking on it

 

An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?

• Sponsored Brands video ads
• Sponsored Display video ads
• Sponsored TV

 

Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?

• Sponsored Display video ads
• Sponsored Brands video ads
• Sponsored TV

 

An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?

• Conduct creative testing in advance of the holiday season to determine which messaging gets the highest click-through rate
• Use messaging from their previous campaign
• Use similar messaging from a successful campaign

 

An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?

• Create a 30 second detailed video
• Create a 10 second brief video with a headline and brand logo
• Do not include captions in the video

 

A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?

• Keywords were not added recently
• Keywords are not relevant
• Keywords do not use match types

 

1. Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?
2. An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
3. An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it’s 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
4. Which tool can help you create video ads using text and images at no cost?
5. Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
6. An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
7. An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
8. Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
9. Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
10. Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
11. Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
12. You can optimize your bidding strategy by setting bid multipliers by placement type.
13. Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?
14. Which of the following products should be in the same ad group to optimize campaign management?
15. Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
16. Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
17. An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
18. Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
19. An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
20. After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
21. Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
22. Which of the following results best indicates that you should increase your ad budget?
23. One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
24. What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
25. An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
26. An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
27. An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
28. Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?
29. An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?
30. A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
31. Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
32. Which of the following reports can you use to measure the overall performance of Sponsored Brands?
33. You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?
34. You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.
35. Which of the following reports can you use to measure the overall performance of Sponsored Products?
36. Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
37. Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
38. KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
39. Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
40. If Jack & Jill’s business goal is to increase sales, which advertising metrics will help them measure performance?
41. If Accent Athletics’ business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?
42. If Iris’ business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?
43. You want to understand the cost of advertised products. The search term report indicates that the searches for “women perfumes” have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?
44. You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?
45. Which report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression?
46. You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
47. If your ads are winning bids, which advertising metric will showcase the results?
48. What recommended action will you take to increase the conversion rate of your ads?
49. How will you best optimize your strategy to increase the number of clicks on your ads?