What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?
- Identify keywords and products with lower sales and increase the bids
- Bid competitively to secure an ad placement and increase sales
- Identify keywords with higher sales and decrease the bids
Explanation:
The correct answer is ‘**Bid competitively to secure an ad placement and increase sales**.’ To achieve the goal of securing ad placement and increasing impressions and clicks, Kitchen Smart should bid competitively. This means setting higher bids for their ads to increase their chances of winning ad placements, especially in competitive auction environments where other advertisers are targeting similar audiences. A competitive bid strategy ensures that their ads are shown in prominent positions, which increases visibility and ultimately drives more traffic to their products. By securing better ad placements, the likelihood of increasing both impressions and clicks is higher, which can lead to increased sales as well. In contrast, adjusting bids based on lower or higher sales without focusing on competitive bidding may not be as effective in boosting visibility and securing the desired placements.