Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?
- Include existing users from remarketing and Customer Match lists.
- Set up higher CPA bids for Custom Audiences.
- Combine Custom Affinity and Similar Groups into a single campaign.
- Set up lower CPA bids for In-market Audiences.