What is the perfect mix of brand awareness and conversion campaigns?
- It will vary depending on your brand and industry
- 50/50
- 60/40
- None of the above
Home » LinkedIn marketing solutions fundamentals certification exam answers
LinkedIn marketing solutions fundamentals certification exam answers
This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals. The certificate expires after 2 years.
Exam URL: https://training.marketing.linkedin.com/fundamentals-exam
Program URL: https://training.marketing.linkedin.com/page/certified-marketing-experts-program
Questions:
According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
According to LinkedIn, what is the first step to use LinkedIn Ads?
Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?
How many members does LinkedIn have?
Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
What are best practices for Document Ads? Select all that apply.
What can someone with the Creative Manager role do in Campaign Manager?
What is LinkedIn Audience Network?
Francois recently created his company's LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
What does every LinkedIn Ad campaign start with?
Which factors does LinkedIn consider when determining auction winners? Select all that apply.
What is required to pay by Insertion Order?
Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
What do you need to create an ad account? Select three.
You can upload up to 300,000 contacts for Contact Targeting.
LinkedIn recommends that you start low and optimize to find your ideal bid.
Juliette wants to capture her audience's attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider? Select two.
Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?
What are the types of paid media admins? Select three.
A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
Which targeting attributes are inferred?
Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
All budget options have lifetime pacing.
Why is it useful to leverage your own data when building target audiences? Select all that apply.
The Insight Tag is a prerequisite for Website Retargeting.
What is Campaign Manager?
LinkedIn Pages have page admin and paid media admin roles.
Campaign Manager will suggest a bid range that makes your content more likely to be seen.
What can someone with the Billing Admin role do in Campaign Manager?
LinkedIn ad formats are broadly divided into which four categories? Select four.
What is the media library?
How does the AND-OR feature work?
What is a Text Ad?
According to LinkedIn, what are 2 ways to improve your targeting strategy?
LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
Feng launched a new ad campaign. He realized the ads' images are cropped on mobile. Which tool should he use to avoid this in the future?
According to LinkedIn, what are targeting best practices? Select all that apply.
LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
James has a large audience size and low delivery. What could he do to increase delivery? Select three.
Which targeting attributes are provided by members? Select six.
What is cost cap bidding?
Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.
What does the AND-OR feature do? Select all that apply.
Which roles are available in Campaign Manager? Select all that apply.
Which ad types are considered Sponsored Content? Select all that apply.
Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
What is manual bidding (Enhanced)?
Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
Message Ads are only effective for driving conversions.
In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
People can only find your LinkedIn Page through search.
Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
Which types of budgets can you choose?
Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
What is the difference between Awareness and Consideration?
What can someone with the Account Manager role do in Campaign Manager?
Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
How long do contact lists take to process?
What time zone do LinkedIn Ads use?
Which metrics are available in Campaign Manager? Select all that apply.
Text Ads appear on desktop and mobile.
Which are Matched Audience Targeting types? Select all that apply.
Boosted posts are billed through your LinkedIn Page.
Can you exclude existing customers when you run a Contact Targeting campaign?
Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.
Pierre wants to reach a similar audience as his past purchasers. What should he consider using?
Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
What can someone with the Campaign Manager role do in Campaign Manager?
Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
Sophie is working on her ads' creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
What is a Single Image Ad?
If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
How long does it take for ads to be reviewed?
A mix of organic and paid content can increase the likelihood of conversion by 61%.
With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select four.
What is maximum delivery bidding (Automated)?
How many days does LinkedIn recommend you wait before making improvements to a campaign?
What is the minimum target audience size allowed on the platform?
Which billing options are available with LinkedIn Advertising? Select all that apply.
Campaign Manager columns cannot be customized.
What is a Carousel Ad?
You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
What can someone with the Viewer role do in Campaign Manager?
Dynamic ad formats are broadly divided into which categories? Select three.
Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
Suharto wants to boost his company's LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
A company wants to promote its leaderships' posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
Juan needs to create a sponsored content post. Which type of access does he need on the company's LinkedIn Page?
According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
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What is the perfect mix of brand awareness and conversion campaigns?
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What can a Creative Manager role do in Campaign Manager?
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Would you win an auction if you are the highest bidder?
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Which of the following is not a step when setting up your campaign in Campaign Manager?
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Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
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Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?