Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success? By vmartinez Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success? Cost Per Result Average CTR Average CPM Reach Related content Related questions:A small business owner is looking to evaluate the…A food brand wants to run a campaign using video…An advertiser has launched a Value-Based…You’re planning an email campaign to nurture leads…