A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?
- Increase the budget and target international audiences to drive global interest and sales.
- Expand targeting further to a broader audience for more impressions and reach.
- Reduce the budget and switch to video ads to boost awareness, assuming engagement will drive conversions.
- Optimize product descriptions and images to better align with the target audience, and adjust targeting.