Questions

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

 

• Maximize conversions
• Enhanced cost-per-click (eCPC)
• Target impression share
• Maximize clicks

 

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

 

• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target return on ad spend (tROAS)
• Target impression share

 

 

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

 

• She prefers more control over all aspects of her Display campaigns.
• She wants to deliver both Search and Display Ads from the same campaign.
• She prefers to offer minimal input and relies on automated solutions.
• She wants the same level of results without managing the campaigns.

 

 

 

A home improvement retail marketer is using a Display campaign to build out his ads.

What’s a benefit that Display campaigns can give him?

 

• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
• His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
• His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.

 

 

What is a key benefit of Display campaigns?

 

• Advertisers can provide minimal input to create a Display campaign.
• Display campaigns provide highly-segmented insights for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.
• Display campaign performance helps determine search recommendations.

 

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

 

• Google Ads doesn’t charge for clicks that don’t convert.
• Google Ads offers separate auctions for low budgets.
• Google Ads guarantees phone calls to your business.
• Google Ads gives you total control over your budget.