Questions

Which are types of predefined standard events that the TikTok Pixel measures? (Select 2)

• Add to Cart
• Unsubscribe
• Place an Order
• Click to Call

 

A children’s toy advertiser prefers their ad to only appear next to content that is absent of mature themes. Which Inventory Filter is BEST to meet their needs?

• Full Inventory
• Standard Inventory
• Limited Inventory
• Special Inventory

 

A sneaker brand wants to understand how their TikTok ads influence customer purchasing behavior and gather feedback directly from customers after they make a purchase. They are exploring TikTok tools that provide insights to help with attribution and optimization decisions. Which TikTok solution would help the brand BEST achieve this goal?

• Post-Purchase Survey
• Conversion Lift Study
• Multi-Touch Attribution
• Brand Lift Study

 

Which statement about TikTok Ads Manager reporting is TRUE?

• The Campaign tab provides detailed analytics and allows customization of reports.
• The Analytics tab includes Video Insights and Audience Insights reports.
• Template reports in TikTok Ads Manager allow full customization of dimensions and metrics.
• Custom reports in TikTok Ads Manager are pre-defined by TikTok for ease of use.

 

An advertiser wants to increase engagement on a high-performing organic TikTok post by turning it into a paid ad. They aim to leverage the post’s existing likes, comments, and shares while maintaining its organic appearance in users’ For You feeds. Which TikTok ad type would BEST achieve this goal?

• Standard In-Feed Ad
• TopView Ad
• Spark Ad
• App Promotion Ad

 

Which method can advertisers use to create impactful TikTok ad creatives? (Select 3)

• Use TikTok’s in-app Video Editor or video editor in TikTok Ads Manager for editing ads.
• Find creative agencies through the TikTok Creative Exchange that specialize in producing TikTok assets.
• Partner with creators through TikTok Creator Marketplace.
• Publish and distribute ads directly through the TikTok Creative Center.