Which of the following is not a benefit of Amazon Brand Analytics?
- Detailing the percentage of purchases that are made as repeats versus first time customers.
- Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
- Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
- Providing visibility into the most commonly used shopping queries across Amazon.
What is ARA Premium? Well, ARA stands for Amazon Retail Analytics. It’s an add-on of additional reports available for vendors through Vendor central.
There are multiple benefits of ARA premium. Provided data includes sales data by a particular state, province, or zip code, access to years’ worth of data within custom date ranges, top search terms across Amazon, and more.