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GA4 for SEO – How data helps businesses grow with Jeff Sauer Exam Answers

GA4 for SEO – How data helps businesses grow with Jeff Sauer Exam Answers

 

Gain a thorough understanding of what GA4 has to offer so you can deliver better experiences and drive results.

  • •This exam has 11 questions.
  • •You will have 25 minutes to complete the exam.
  • •You need to score at least 64% to pass.
  • •This exam and certification are 100% free.
  • •You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.

 

Exam URL: https://www.semrush.com/academy/courses/how-marketing-analytics-helps-businesses-grow/

 

Questions:

  1. What will you be learning in this course?
  2. What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
  3. In the ACES marketing framework, what does C stand for?
  4. Enabling “enhanced measurement” in your data stream will automatically track: (check all that apply)
  5. Creating the Search Console “Landing Pages” report in GA4 is:
  6. If you want to customize GA4 to show only reports you find useful, where would you go?
  7. Which of the GA4 models for attribution was previously unavailable in the free version of Universal Analytics?
  8. How many data sources does the GA4 SEO Dashboard in Google Data Studio utilize?
  9. To get a list of your competitors’ pages that receive the most traffic, which Traffic Analytics tab in Semrush would you go to?
  10. Which of the following techniques does Jeff recommend after setting up the GA4 on your site? (select all that apply)
  11. Adding a comparison to a report is similar to which Universal Analytics feature?
  12. Describe Dimensions and Metrics in six words:
  13. Bob wants to create his own version of a GA4 SEO Dashboard, but he can’t find all the required data sources for the report. Which of the following could NOT be the reason:
  14. Emily wants to improve the conversions on her website, but her GA4 shows only out-of-the-box visitor data. Which of the following should be the first thing she does?
  15. In the company that Masha works for, organic search traffic is the strategic KPI. If she wanted to see how they compare against their competition, which of the following tools should be her first choice?
  16. How do you set up outbound click tracking in GA4?
  17. Which UTM parameters are recommended if you want to track a link effectively?
  18. Conversions in GA4 compared to the previous version of Google Analytics are:
  19. Publishing a report in Reports > Library > Collections means that:
  20. Creating custom events is important for:
  21. How does the ACES framework compare to AIDA?

 

 

How does the ACES framework compare to AIDA?

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How does the ACES framework compare to AIDA?

 

  • They both put a structure around the customer journey but ACES is adjusted for digital marketing
  • It represents a completely different concept
  • ACES is developed strictly for GA4 purposes.
  • AIDA is obsolete, because customers today have shorter attention spans.

 

Creating custom events is important for:

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Creating custom events is important for:

 

  • Measuring your website page load time
  • Understanding the behavior within your website and tracking conversions
  • Conversions, because they can’t be configured without custom events
  • Avoiding the cardinality issue in GA4

 

Publishing a report in Reports > Library > Collections means that:

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Publishing a report in Reports > Library > Collections means that:

 

  • The report starts collecting data
  • The report is publicly available and shared with anyone with a GA4 account.
  • That step is necessary only if you want to activate the Publisher ads report in the Monetization section.
  • The report will show up in the Reports menu

 

Conversions in GA4 compared to the previous version of Google Analytics are:

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Conversions in GA4 compared to the previous version of Google Analytics are:

 

  • Unnecessary, because GA4 uses machine learning and AI to improve conversion rate
  • Different, because every conversion has to have a value parameter
  • Strictly predefined, no customization is required
  • Flexible—you can declare any event that comes in a conversion

 

Which UTM parameters are recommended if you want to track a link effectively?

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Which UTM parameters are recommended if you want to track a link effectively?

 

  • Source and Medium
  • None
  • All
  • Source, Medium and the Campaign name

 

How do you set up outbound click tracking in GA4?

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How do you set up outbound click tracking in GA4?

 

  • It’s impossible due to privacy reasons
  • It requires custom coding
  • By using the measurement protocol.
  • By turning on the Enhanced measurement