• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA
CN
  • Home
  • Benefits
  • Questions
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics 4 Certification Answers
      • Google Analytics IQ (GAIQ)
      • Analytics Academy
        • Google Analytics for Beginners
        • Advanced Google Analytics
        • Google Analytics for Power Users
        • Introduction to Data Studio
        • Getting Started With Google Analytics 360
        • Google Tag Manager Fundamentals
    • Hubspot
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Email Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing Certification II
      • Email Marketing 2023
      • SEO
      • SEO II
      • Growth Driven Design Agency
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Platform Consulting
      • Client Management
      • Delivering Sales Services
      • Guided Client Onboarding
      • Objetives-based Onboarding
      • Sales Hub Implementation
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Creative Certification
      • Search Ads 360
      • Mobile Experience
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • SemRush
      • SEO
        • SEO Principles: An Essential Guide for Beginners
        • SEO Toolkit Course
        • Competitive Analysis and Keyword Research Course
        • Content-Led SEO with Brian Dean
        • Role of Content Course with Eric Enge
        • Content Marketing and SEO Fundamentals with Eric Enge
        • SEO Crash Course with Brian Dean
        • Advanced Content Marketing with Brian Dean
        • How to Write Effective PR and Link Requests
        • The Ultimate Guide to Launching a Profitable Small Business
        • GA4 for SEO – How data helps businesses grow with Jeff Sauer
        • How to Outrank Your Competition in Local Search
        • How to Boost Lead Generation with SEO
        • Fundamentals of Marketing Analytics
        • Social Media Marketing Crash Course
        • Maximizing ROI through Marketing Analytics
        • How to Create an Effective Marketing Strategy
        • Keyword Research
        • How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit
      • SEO by Greg Gifford
        • SEO Fundamentals Course with Greg Gifford
        • Local SEO Course with Greg Gifford
        • Mobile SEO Course with Greg Gifford
        • Backlink Management Course with Greg Gifford
        • Keyword Research Course with Greg Gifford
        • Technical SEO course with Bastian Grimm
        • On-Page and Technical SEO Course
        • Semrush Site Audit Course
      • Content Marketing
        • Semrush Content Marketing Toolkit Course
        • PPC Fundamentals Course with Joel Bondorowsky
        • PPC Automation Course with Navah Hopkins
        • Content Marketing Fundamentals Course with Ashley Segura
        • Building a Social Listening Program
        • Mastering Digital PR with Brian Dean
        • Content and SEO Agency Playbook Course with Andy Crestodina
        • Marketing Analysis – Where Theory Meets Practice
      • Competitive Research
        • Competitor Analysis with SEMrush
        • Advanced Competitive Research Practices with Semrush
        • Digital Marketing for SMBs with Greg Gifford
      • Sales
        • How to Start Selling on Amazon with Robyn Johnson
        • How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson
        • How to Get More Customers with Your Small Business Website with Wes McDowell
    • Amazon Ads
      • Measure campaigns with Amazon Attribution (seller)
      • DSP Certification
      • Retail Ads
      • Ads Advanced Retail
      • Sponsored Ads
      • DSP Advanced
      • Ad Server
      • Twitch Gameplan
      • Advertising Foundations
      • Campaign Planning
      • Ad Server Advanced
      • Video Ads
      • Campaign Optimization
      • Marketing Cloud
    • Android
      • Enterprise Architecture Implementation
      • Enterprise Experts
      • Enterprise Support Engineer
      • Google Play Store Listing
    • Microsoft
      • Advertising Search
      • Advertising Native & Display
      • Advertising Shopping
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Mercado Ads
      • Brand Building
      • Performance: Product Ads
    • Partnerships Experience Academy
      • Getting Started with Influencer Partnerships
      • Fundamentals Certification Path
      • Associate Certification Path
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Waze
        • Waze Ads Fundamentals
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
  • Contact

Home » Advanced Google Analytics Answers

Advanced Google Analytics Answers - Google Analytics Academy

Advanced Google Analytics Answers - Google Analytics Academy walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Advanced Google Analytics Answers - Google Analytics Academy

 

 

Get Certified in Advanced Google Analytics Now!

 

 

Assessment 1

1.

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

  • True
  • False

 

2.

What does Google Analytics call a URL that passes data parameters for reporting?

  • A data stream
  • A hit
  • A dimension
  • A metric

 

3.

When does the Google Analytics tracking code send a pageview hit to Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

 

4.

When does the Google Analytics tracking code send an event hit to Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

 

5.

What does Google Analytics use to differentiate new and returning users?

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

 

6.

What will happen if a user clears the Analytics cookie from their browser?

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

 

7.

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  • True
  • False

 

8.

A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30
  • 60

 

9.

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

 

10.

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

  • 1
  • 2
  • 3
  • 4

 

11.

Which are Goal types in Google Analytics?

  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration

 

12.

If data is excluded from a view using a filter, it may be recovered within thirty days.

  • True
  • False

 

13.

Which of these scopes could be used for dimensions and metrics?

  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope

 

14.

When defining a measurement plan, what is the order of steps?

  • Business objectives > key actions > KPIs
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > KPIs > key actions

 

15.

What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

 

Assessment 2

 

1.

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions

 

2.

Filters may be applied retroactively to any data that has already been processed.

  • True
  • False

 

3.

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia

 

4.

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

 

5.

To pair metrics with dimensions, what should they have in common?

  • Same creator
  • Same creation date
  • Same view
  • Same scope

 

6.

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

  • Hit
  • Product
  • Session
  • User

 

7.

Custom Dimensions can be used in which reports?

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports

 

8.

When a Custom Dimension is active, which data will it affect?

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property

 

9.

To collect the number of comments users posted to a website page, what feature would be used?

  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert

 

10.

Custom Metrics can have which scopes?

  • Hit
  • Product
  • Session
  • User

 

11.

What four parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

 

12.

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

  • 0
  • 1
  • 2
  • 3

 

Assessment 3

 

1.

Segments applied to reports can analyze data for which of the following groups?

  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that viewed a page on your website and then watched a video
  • Users that engaged in your social media or email campaigns
  • Users who have children

 

2.

Custom segments may be created using which of the following criteria?

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

 

3.

How many segments may be applied at once?

  • 1
  • 2
  • 3
  • 4

 

4.

Because segments are applied before sampling, segmented data will not be sampled.

  • True
  • False

 

5.

What report shows data segmented by channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

 

6.

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

 

7.

What report analyzes which webpages get the most traffic and highest engagement?

  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report

 

8.

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

 

9.

Multi-channel Funnel reports can credit conversions across which channels?

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

 

10.

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

 

11.

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • User Explorer report
  • Active Users report
  • Users Flow report
  • Behavior Overview report

 

12.

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

 

13.

Custom Reports have which capabilities?

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Include customer names and addresses

 

14.

What type of Custom Report shows a static, sortable table with rows of data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

 

15.

Which would prevent data from appearing in a Custom Report?

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report

 

Assessment 4

 

1.

What is “remarketing” in Google Analytics?

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

 

2.

To enable remarketing in Google Analytics, what must first be enabled?

  • Advertising Reporting Features
  • Demographics and Interests
  • Google AdWords or DoubleClick Bid Manager account linking
  • Custom Dimension

 

3.

Which remarketing audiences can be defined in Google Analytics?

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

 

4.

Remarketing can show relevant ads on which Google properties?

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

 

5.

What is the maximum duration a user can be included in a remarketing audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

 

6.

What Google Analytics data can be used to define a remarketing audience?

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric

 

7.

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  • 100
  • 1000
  • 2000
  • 5000

 

8.

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

 

9

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

 

10

To set up Dynamic Remarketing, what must first be created in Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report

 

 

Get Certified in Advanced Google Analytics Now!

 

Sorry, no content matched your criteria.

Primary Sidebar

Use it to find answers



Searching in our PDF with correct answers is easier and you can save time.

Don’t waste your time, prepare your exam and Instead of searching answers one by one, answers that you not find, or probably incorrects.

 

Download Now!

TRY GOOGLE WORKSPACE FREE AND PROMO CODE

Google Workspace promo code

SUBSCRIBE AND GET:

News and promotions.
Tips for your exams.

 

SUBSCRIBE

TRY SEMRUSH FREE 30 DAYS

Semrush FREE coupon

  • Home
  • Benefits
  • Questions
  • FAQs
  • Exams Answers
    • Google Ads
      • Search
      • Display
      • Shopping
      • Video
      • Measurement
      • Apps
      • Creative
      • Grow Offline Sales
      • AI-Powered Performance
      • Search Professional
      • Display Professional
      • Video Professional
    • Google
      • Digital marketing fundamentals
    • Google Analytics
      • Google Analytics 4 Certification Answers
      • Google Analytics IQ (GAIQ)
      • Analytics Academy
        • Google Analytics for Beginners
        • Advanced Google Analytics
        • Google Analytics for Power Users
        • Introduction to Data Studio
        • Getting Started With Google Analytics 360
        • Google Tag Manager Fundamentals
    • Hubspot
      • Inbound
      • Inbound Marketing
      • Digital Marketing
      • Service Hub Software
      • Sales Software
      • Revenue Operations
      • CMS For Marketers
      • Contextual Marketing
      • Email Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing Certification II
      • Email Marketing 2023
      • SEO
      • SEO II
      • Growth Driven Design Agency
      • Partner Demo
      • Selling Sales Services
      • Delivering Client Success
      • Platform Consulting
      • Client Management
      • Delivering Sales Services
      • Guided Client Onboarding
      • Objetives-based Onboarding
      • Sales Hub Implementation
    • Google Marketing Platforms
      • Display & Video 360
      • Campaign Manager 360
      • Creative Certification
      • Search Ads 360
      • Mobile Experience
    • Youtube
      • Content Ownership
      • Asset Monetization
      • Music
      • Music Rights Management
    • SemRush
      • SEO
        • SEO Principles: An Essential Guide for Beginners
        • SEO Toolkit Course
        • Competitive Analysis and Keyword Research Course
        • Content-Led SEO with Brian Dean
        • Role of Content Course with Eric Enge
        • Content Marketing and SEO Fundamentals with Eric Enge
        • SEO Crash Course with Brian Dean
        • Advanced Content Marketing with Brian Dean
        • How to Write Effective PR and Link Requests
        • The Ultimate Guide to Launching a Profitable Small Business
        • GA4 for SEO – How data helps businesses grow with Jeff Sauer
        • How to Outrank Your Competition in Local Search
        • How to Boost Lead Generation with SEO
        • Fundamentals of Marketing Analytics
        • Social Media Marketing Crash Course
        • Maximizing ROI through Marketing Analytics
        • How to Create an Effective Marketing Strategy
        • Keyword Research
        • How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit
      • SEO by Greg Gifford
        • SEO Fundamentals Course with Greg Gifford
        • Local SEO Course with Greg Gifford
        • Mobile SEO Course with Greg Gifford
        • Backlink Management Course with Greg Gifford
        • Keyword Research Course with Greg Gifford
        • Technical SEO course with Bastian Grimm
        • On-Page and Technical SEO Course
        • Semrush Site Audit Course
      • Content Marketing
        • Semrush Content Marketing Toolkit Course
        • PPC Fundamentals Course with Joel Bondorowsky
        • PPC Automation Course with Navah Hopkins
        • Content Marketing Fundamentals Course with Ashley Segura
        • Building a Social Listening Program
        • Mastering Digital PR with Brian Dean
        • Content and SEO Agency Playbook Course with Andy Crestodina
        • Marketing Analysis – Where Theory Meets Practice
      • Competitive Research
        • Competitor Analysis with SEMrush
        • Advanced Competitive Research Practices with Semrush
        • Digital Marketing for SMBs with Greg Gifford
      • Sales
        • How to Start Selling on Amazon with Robyn Johnson
        • How to Sell on Amazon: The Ultimate Step-by-Step Guide with Robyn Johnson
        • How to Get More Customers with Your Small Business Website with Wes McDowell
    • Amazon Ads
      • Measure campaigns with Amazon Attribution (seller)
      • DSP Certification
      • Retail Ads
      • Ads Advanced Retail
      • Sponsored Ads
      • DSP Advanced
      • Ad Server
      • Twitch Gameplan
      • Advertising Foundations
      • Campaign Planning
      • Ad Server Advanced
      • Video Ads
      • Campaign Optimization
      • Marketing Cloud
    • Android
      • Enterprise Architecture Implementation
      • Enterprise Experts
      • Enterprise Support Engineer
      • Google Play Store Listing
    • Microsoft
      • Advertising Search
      • Advertising Native & Display
      • Advertising Shopping
    • Twitter
      • Get Started
      • Video Badge
      • Ads manager fundamentals
      • Cross-Border Advertising Badge
      • Creatives Badge
      • Launch and Connect Badge
      • Performance Fundamentals Badge
      • Video Ads Specialist Badge
      • Performance Ads Specialist
    • Yandex
      • Direct
      • Metrica
    • Mercado Ads
      • Brand Building
      • Performance: Product Ads
    • Partnerships Experience Academy
      • Getting Started with Influencer Partnerships
      • Fundamentals Certification Path
      • Associate Certification Path
    • Google Educator
      • The Coach Skills
      • Level 2
      • Level 1
      • GFE Trainer Skills
      • Practice Sets
    • Linkedin
      • Marketing solutions fundamentals
      • Marketing strategy
      • Content and creative design
    • SkillShop
      • Waze
        • Waze Ads Fundamentals
      • Doubleclick
        • Search Mobile
        • Studio
        • Optimize performance
      • Ad Exchange API Basics
      • Bid Manager Optimization
      • Google My Business Basics
    • MailChimp
      • Foundations
      • Email Marketing
      • Email Automations
  • Contact

FEEL FREE TO SUPPORT US!

Give us a tip for a coffee ☕, beer 🍺, pizza 🍕, … 🙂

 

Give us a tip

 

  • Terms of Use
  • Privacy policy
  • Cookies policy